The Isetta was a micro car built by Renno Rivolta, a refrigerator manufacturer. Sales were slow and after two years sold the rights to BMW. BMW debuted the Isetta at the Frankfurt Auto Show in 1955 along with their 505 Pullman Limousine. The contrast between the two vehicles was obvious and generated positive press for BMW. BMW was a struggling company when the purchased the Isetta. Luckily the market was willing and wanting to own the 13 horsepower vehicle and within a few years helped bring BMW back from the brink of bankruptcy.
The Isetta were tiny with seating for two. Power was from a BMW motorcycle that was 298 cc in size, air cooled, four-stroke, single-cylinder, and produced a staggering 13 horsepower. This was enough to carry the 59.1 inch wheelbase vehicle to a top speed of 50 mph. Fuel mileage was exceptional reaching nearly 45 miles per gallon.
At the 2006 RM Auction in Monterey the vehicle was estimated to sell between $40,000 - $50,000. The vehicle failed to meet this mark but was sold due to no reserve. According to the estimated value of the car, the new owner found a bargain at $29,700.