To celebrate the introduction of the new MINI family, MINI is launching a global Digital First campaign developed by the MINI creative team and the agency Anomaly. The new brand environment presents a distinctive new design and a new visual language ....
MINI USA and the MINI John Cooper Works Team head into the last race weekend of the 2023 SRO TC America season at the famed Indianapolis Motor Speedway with the potential to bring home championships in all three categories – Driver, Manufacturers and ....
MINI USA and the MINI John Cooper Works Team head into the penultimate race of the 2023 SRO TC America at Sebring International Raceway in Sebring, Fla., looking to ride the momentum of the four-podium weekend last month at Road America. Clay Williams, ....
MINI USA is marking Climate Week NYC, the largest annual climate event of its kind, with its North American debut of the new all-MINI Countryman Electric, which makes its first appearance in the U.S. following the World Premiere earlier this month ....
To celebrate the launch of the new MINI Cooper Electric, MINI is inviting consumers to explore its Nice to Meet You Again immersive installation at London Design Festival, created in collaboration with multi-award-winning artist Morag Myerscough. Offering ....
URBAN-X, the leading urban technology startup platform by MINI, today announced its thirteenth cohort of early-stage startups dedicated to advancing climate technology solutions. Run in collaboration with leading venture capital firm JVP,, this new cohort ....
BMW Group has announced today a new investment of more than £600 million in the MINI factories at Oxford and Swindon. With this new investment we will develop the Oxford plant for production of the new generation of electric MINIs and set the ....
As a 3-door model in its fifth generation, the all-electric MINI Cooper underscores the brands tradition with its hallmark MINI design and stands for urban driving fun. The new MINI Countryman has grown in external dimensions and offers its passengers ....
Alan Carr stars in a new series of comedic sketches, highlighting why MINI is the number one dog-friendly car brand MINI celebrates second year of partnership with Dogs Trust, to help the nations dogs travel happier Customers can select their ne ....
To celebrate the arrival of International Happiness Month, MINI is pleased to unveil Emily Coxhead as the brands first official Happiness Ambassador. Best known as the creator of The Happy Newspaper – a platform celebrating positive news and wonderful ....
Deep green meadows, brilliant sun and stormy rain showers alternating every minute, plus sensational views of the vast landscape the Scottish Highlands are a natural wonderland and have always captivated visitors. Between the approximately 1,000-m ....
Premiere in the automotive industry MINI Interaction Unit is the first round OLED display with a refreshing user interface design MINI Experience Modes use special designs, light projections and sound to create unique moments Introduction of ....
The new MINI family all-electric models get sound worlds distinctive to the brand for an even more immersive driving experience. The repertoire includes completely new driving sounds in the interior, an unmistakable brand sound to distinguish it as ....