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The Model 303 was powered by a 303 cubic-inch L-head V8 engine delivering 75 horsepower. They had a three-speed manual transmission and four-wheel mechanical drum brakes.
The LaSalle was introduced in March 1927 and would be Cadillac's new companion marque. It had Cadillac prestige but at a lower price point. The designs were by Harley Earl, who was newly recruited by GM. This was Earl's first job for a major manufacturer - the LaSalle - and it would be a stylistic tour de force with design inspiration coming from the legendary Hispano-Suiza.
The LaSalle was similar to Cadillac, having a similar chassis and a scaled-down L-head V8 engine. There were eleven standard body styles, all built by Fisher, and available on two-wheelbase lengths for 1927. During that year, LaSalle sold 16,850 vehicles, twice the sales rate of the 'senior' Cadillac line. The following year, the LaSalle line continued, with the 17 catalogued body styles from Fisher, plus three by Fleetwood. Sales continued to be strong, with 14,806 units sold that year.
This particular vehicle was owned by a Swedish lady for many years. This car has dual side-mounted spares with engraved mirrors, a correct radiator mascot, an optional suitcase-style truck, and excellent brightwork.
In 2010, this Model 303 was offered for sale at the Vintage Motor Cars of Meadow Brook event presented by RM Auctions. The car was estimated to sell for $75,000 - $90,000. Bidding reached $52,500 but was not enough to satisfy the car's reserve. It would leave the auction unsold.By Daniel Vaughan | Aug 2010
The LaSalle was introduced in March 1927 and would be Cadillac's new companion marque. It had Cadillac prestige but at a lower price point. The designs were by Harley Earl, who was newly recruited by GM. This was Earl's first job for a major manufacturer - the LaSalle - and it would be a stylistic tour de force with design inspiration coming from the legendary Hispano-Suiza.
The LaSalle was similar to Cadillac, having a similar chassis and a scaled-down L-head V8 engine. There were eleven standard body styles, all built by Fisher, and available on two-wheelbase lengths for 1927. During that year, LaSalle sold 16,850 vehicles, twice the sales rate of the 'senior' Cadillac line. The following year, the LaSalle line continued, with the 17 catalogued body styles from Fisher, plus three by Fleetwood. Sales continued to be strong, with 14,806 units sold that year.
This particular vehicle was owned by a Swedish lady for many years. This car has dual side-mounted spares with engraved mirrors, a correct radiator mascot, an optional suitcase-style truck, and excellent brightwork.
In 2010, this Model 303 was offered for sale at the Vintage Motor Cars of Meadow Brook event presented by RM Auctions. The car was estimated to sell for $75,000 - $90,000. Bidding reached $52,500 but was not enough to satisfy the car's reserve. It would leave the auction unsold.By Daniel Vaughan | Aug 2010
2010 RM Auctions - Vintage Motor Cars of Meadow Brook
Pre-Auction Estimates :
USD $75,000-USD $90,000
High Bid (Lot was not sold)
USD $52,500
1928 LaSalle Model 303 Auction Sales
Recent Sales of the LaSalle Model 303
(Data based on Model Year 1928 sales)
1928 LaSalle Series 303 Sport Phaeton Sold for USD$49,500 2022 RM Sothebys : The Hershey Auction | |
1928 LaSalle Series 303 Five-Passenger Coupe by Fisher Sold for USD$25,850 2019 RM Sothebys : Hershey | |
1928 LaSalle 4 Passenger Convertible Coupe Chassis#: 221417 Sold for USD$26,880 2019 Bonhams : Tupelo Auction | |
1928 Lasalle Series 303 Sold for USD$24,200 2018 Mecum : Hershey | |
1928 Lasalle Series 303 Phaeton Sold for USD$29,500 2016 Mecum : Kissimmee | |
1928 LaSalle Series 303 Town Sedan Chassis#: 217888 Sold for USD$14,796 2012 Aalholm Automobile Collection | |
1928 LaSalle Sport Phaeton Sold for USD$66,000 2010 Auctions America : Auburn Collector Car Auction | |
1928 LaSalle Model 303 Convertible Coupe Chassis#: 303220895 Sold for USD$66,000 2006 RM Auctions at Meadow Brook |
LaSalle Model 303s That Failed To Sell At Auction
1928 LaSalle Model 303's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1928 LaSalle Series 303 Sport Phaeton | 2022 RM Sothebys : Fort Lauderdale | $60,000 | $75,000 | ||
1928 LaSalle Sport Touring | 226213 | 2010 RM Auctions Vintage Motor Cars of Meadow Brook | $52,500 | $75,000 | $90,000 |
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1928 LaSalle Model 303
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