Fisher Touring
Coachwork: Fisher
Designer: Harley Earl
Engine Num: 1004917
Sold for $170,500 at 2016 RM Sothebys.
Sold for $137,500 at 2016 RM Sothebys.
Sold for $200,000 at 2016 Mecum.
Henry M. Leland formed the Cadillac Automobile Company on August 22nd of 1902. When the Henry Ford Company faltered, Leland was brought in to evaluate the leftover assets. He persuaded Ford's remaining partners to continue the automobile business using Leland's proven 1-cylidner engine. They named the company in honor of Leland's distant ancestor, 17th century French explorer Antoine Laumet de la Mothe, Sieur de Cadillac, founder of Detroit.

Cadillac earned a reputation early on for precision manufacturing and reliability. The company also perfected the interchangeability of parts as well as many other early innovations. General Motors acquired the company in 1909 and positioned it as the prestige division. Cadillac's introduction of V12 and V16 powered cars in 1930 kicked off the 'cylinder wars' among the American luxury marques leading Packard to introduce their line of Twelve's.

The V12 engine was introduced in October of 1930, just nine months after the V16 and rode on a 140 inch wheelbase chassis shared with the V8 models. The 368 cubic-inch L-head engine with dual carburetors produced 135 horsepower. Hydraulic shock absorbers, synchromesh transmission and vacuum assisted brakes made for comfortable driving. The car was designed to make a statement and all engine wiring and plumbing was hidden from view.

The 5-passenger phaeton model was priced at $4,045 and 5,725 cars were built.

This Cadillac 370A V-12 Phaeton has a body similar to Fleetwood's Sport Phaeton but was built by Fisher and does not have the roll-up windshield and instruments in the rear passenger compartment. Fleetwood, however, trimmed the interior of the cars and badged them appropriately.

This particular example is believed to be an original V-12 Phaeton, along with the current engine, number 1004917, is a replacement unit in this chassis. The car is equipped with dual side-mounted spares, wire wheels, dual Pilot Ray driving lights, dual horns, 'wind wings,' a radiator stone guard, a 'Goddess' radiator mascot, and a proper Cadillac accessory metal trunk. It also has side curtains and a top boot.

This car was owned by D. Richard Shonk of Ashton, Maryland. While in his care, it was awarded Cadillac-LaSalle Club Senior badge number 418 in 2002. It was acquired in 2002 by Robert Perry before joining the Kughn Collection around 2008. It is now a CCCA Senior Premier car as well, carrying badge number 2062.

The car was given a restoration in the late 1990s, and has been driven just 169 miles since that work was completed. It is finished in maroon and cream.

Chassis#

2016 Mecum : Monterey
Sale Price$200,000
2016 RM Sothebys : Amelia Island
Estimated Value:$175,000-$225,000 
Sale Price$170,500
2016 RM Sothebys : Amelia Island
Estimated Value:$160,000-$200,000 
Sale Price$137,500

Analysis

Chassis number Auction Sales History
2016$200,000
2016$170,500
2016$137,500

2017 3
2016 6
2015 4
2014 4
2013 10
2012 5
2011 1
2010 4
2009 5
2008 3

YearAvg. SaleHigh Sale# of Sales
2017$74,587$117,5003
2016$198,333$368,5006
2015$146,691$231,3154
2014$157,750$220,0004
2013$127,910$231,00010
2012$163,420$231,0005
2011$214,500$214,5001
2010$143,000$209,0004
2009$138,790$214,5005
2008$165,267$198,0003

Recent Sales

(Data based on Model Year 1931 sales)
1931 Cadillac V-12 Town Sedan by Fisher
Sold for $49,500
  2017 RM Sothebys : Hershey
    
1931 Cadillac V-12 Roadster
Sold for $117,500
  2017 Mecum : Dallas
 
1931 CADILLAC FLEETWOOD DROPHEAD COUPE
Chassis#:Chassis#:809471
Sold for $56,762
  2017 Coys - Autosport 2017
 
1931 Cadillac Series 370 Phaeton
Chassis#:1004917
Sold for $200,000
  2016 Mecum : Monterey
    
1931 Cadillac V-12 Convertible Coupe by Fleetwood
Chassis#:Chassis#:2448
Sold for $368,500
  2016 Auctions America : Auburn Fall
 
1931 Cadillac Fleetwood V12 Convertible
Sold for $148,500
  2016 Russo & Steele : Monterey
 
1931 Cadillac V-12 Phaeton by Fisher
Sold for $170,500
  2016 RM Sothebys : Amelia Island
    
1931 Cadillac V-12 Phaeton by Fisher
Sold for $137,500
  2016 RM Sothebys : Amelia Island
    
1931 CADILLAC ALL-WEATHER V12 PHAETON
Chassis#:Chassis#:1004488
Sold for $165,000
  2016 Barrett-Jackson : Scottsdale, AZ
 
1931 CADILLAC V-12 SERIES 370 ROADSTER
Chassis#:Chassis#:101039
Sold for $231,315
  2015 Bonhams : The Frederiksen Auction
 
1931 Cadillac Series 370-A Coupe
Chassis#:Chassis#:1005089
Sold for $70,000
  2015 Mecum : Monterey
 
1931 Cadillac V-12 Five-Passenger Sedan by Fisher
Chassis#:103536
Sold for $79,750
  2015 RM Sotheby's : Motor City Auction
    
1931 CADILLAC 370 A CONVERTIBLE
Chassis#:1004792
Sold for $205,700
  2015 Barrett-Jackson - Scottsdale
    
1931 Cadillac V-12 Convertible Coupe by Fleetwood
Sold for $220,000
  2014 Motor City Auction by RM Auctions
    
1931 Cadillac V-12 Roadster
Sold for $215,000
  2014 Mecum : Indianapolis
 
1931 Cadillac V-12 Seven-Passenger Phaeton
Sold for $130,000
  2014 WorldWide Auctions - The Houston Classic Motorcar Auction
 
1931 CADILLAC 370A V-12 SEDAN
Sold for $66,000
  2014 Mecum - Houston
 
1931 Cadillac V-12 Convertible Coupe 368/135 HP, 3-Speed, Rumble Seat
Sold for $175,000
  2013 Mecum - Kansas City
 
1931 Cadillac V-12 Town Sedan by Fisher
Sold for $57,750
  2013 RM Auction - Hershey
    
1931 Cadillac V-12 Convertible Coupe by Fleetwood
Sold for $231,000
  2013 RM Auction - Hershey
  

No Sale

1931 Cadillac 370A V12's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1931 Cadillac 370A Two Door Sport Coupe 2017 Russo & Steele : Newport Beach   
1931 Cadillac 370-A V12 Coupe10004512015 H & H Auctions Imperial War Museum   
1931 Cadillac V12 Seven-Passenger Phaeton 2014 WorldWide Auctions The Houston Classic Motorcar Auction $160,000$180,000
1931 Cadillac V-12 Rumble Seat Coupe 2013 CCCA Senior First Place10011412013 Mecum Auction Anaheim 2013$180,000  
1931 Cadillac V-12 Convertible Coupe 2013 Auctions America Auburn Fall$170,000  
1931 Cadillac V-12 Roadster Restored with Only 47,481 Original Miles 2012 Mecum Dallas, TX$145,000$150,000$200,000
1931 Cadillac 370-A V-12 Roadster10020702012 RM Auctions St. Johns, Michigan$160,000$190,000$225,000
1931 Cadillac Series 370A Fleetwood Roadster 2012 Leake Auctions Tulsa$18,000  
1931 Cadillac V-12 Roadster 2012 Branson Auction Spring 2012$197,100  
1931 Cadillac Model 370 V12 S1162-10-12011 RM Auctions Hershey$70,000$90,000$110,000
1931 CADILLAC 370A V12 ROADSTER10034732011 Worldwide Auctions The Auburn Auction $175,000$225,000
1931 Cadillac V-12 Five-Passenger Phaeton by Fleetwood10003782011 RM Auctions Concours d'Elegance at St. Johns$200,750$170,000$210,000
1931 CADILLAC FLEETWOOD ROADSTER 2011 Auctions America Spring Carlisle$95,000  
1931 Cadillac 12 Cyl Dual Cowl Phaeton 2009 Leake Auctions Dallas 37th Annual Leake Auto Auction Market Hall$95,000  
1931 Cadillac 12 Cyl Dual Cowl Phaeton 2009 Leake Auctions Dallas 37th Annual Leake Auto Auction Market Hall$102,000  
1931 Cadillac 370A Phaeton 2009 Mecum Monterey Auction$90,000  
1931 Cadillac V12 All-Weather Sport Phaeton10026542009 Bonhams Automobiles d'Exception à Retromobile $180,000$240,000
1931 Cadillac V12 Convertible Coupe1010392004 Vintage Motor Cars at Meadow Brook Hall$96,000$100,000$125,000
1931 CADILLAC SERIES 370 DUAL COWL PHAETON 2003 Kruse Auction Auburn, IN$67,000  
1931 CADILLAC FLEETWOOD CONVERTIBLE 2003 Kruse Auction Auburn, IN$72,000  
1931 CADILLAC FLEETWOOD 370 A 4 DR PHAETON 2003 Kruse Auction Auburn, IN$100,000  
1931 CADILLAC FLEETWOOD ROADSTER 2003 Kruse Auction Auburn, IN$340,000  
1931 Cadillac V-12 Coupe 2003 Michigan Spring Classic Car Auction$34,000  
1931 CADILLAC FLEETWOOD TWO DOOR ROADSTER 2002 Kruse Auction Auburn, IN$49,500  
1931 CADILLAC 370 A FOUR DOOR SEDAN 2002 Kruse Auction Auburn, IN$16,600  
1931 CADILLAC SERIES 370 DUAL COWL PHAETON 2002 Kruse Auction Auburn, IN$83,000  

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