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In 1932 Freddie March, 9th Duke of Richmond and Gordon, designed the world's first production car featuring what is now known as Art Deco 'aero' styling. Two years later, he incorporated this trademark aerodynamic spirit into the Lancia, adorning its curvaceous boot lid with a cutting vertical tail fin, and extending its sweeping rear fenders well beyond the vehicle's coachwork into the slipstream. Even at a stand-still, the March Lancia exudes speed.
The March-bodied Lancia features three possible weather equipment and seating configurations. For journeys with the family, the Lancia can be configured as an open two-door, four-seater tourer. When the driver desires a more spirited trip, a tonneau can be put in place over the rear seats, converting it into an open two-seat roadster. When the rainy weather threatens, the Lancia's top could be raised, covering only the front two seats.
This dashing tourer was offered for the sum of £450 ($2,267) when a new Jaguar SS One could be had for £395. The average American household earned $1,600 per year in 1934.
This March-bodied Lancia was already rare in its day and this example is one of only a handful known to have survived. This is the only example of this style known in the United States. It has been given a restoration, with the body's original wooden framing rebuilt, its outer panels restored, and the car was refinished in a combination of shades of Kelly Green. The engine is an 1196cc overhead-valve V-4 engine offering 35 horsepower. There is a four-speed manual transmission and four-wheel drum brakes.
The March-bodied Lancia features three possible weather equipment and seating configurations. For journeys with the family, the Lancia can be configured as an open two-door, four-seater tourer. When the driver desires a more spirited trip, a tonneau can be put in place over the rear seats, converting it into an open two-seat roadster. When the rainy weather threatens, the Lancia's top could be raised, covering only the front two seats.
This dashing tourer was offered for the sum of £450 ($2,267) when a new Jaguar SS One could be had for £395. The average American household earned $1,600 per year in 1934.
This March-bodied Lancia was already rare in its day and this example is one of only a handful known to have survived. This is the only example of this style known in the United States. It has been given a restoration, with the body's original wooden framing rebuilt, its outer panels restored, and the car was refinished in a combination of shades of Kelly Green. The engine is an 1196cc overhead-valve V-4 engine offering 35 horsepower. There is a four-speed manual transmission and four-wheel drum brakes.
2014 RM Auctions - Hershey
Pre-Auction Estimates :
USD $300,000-USD $400,000
Sale Price :
USD $143,000
1934 Lancia Augusta Auction Sales
Recent Sales of the Lancia Augusta
(Data based on Model Year 1934 sales)
1934 Lancia Augusta Coupé Chassis#: 34-2032 Sold for USD$38,462 2018 RM Sothebys : Monaco | |
1934 Lancia Augusta Special Tourer by March Chassis#: 34-1078 Sold for USD$143,000 2014 RM Auctions - Hershey | |
1934 Lancia Augusta Lusso Chassis#: 31-6082 Sold for USD$54,912 2005 Bonhams - Les Grandes Marques a Monaco |
Lancia Augustas That Failed To Sell At Auction
1934 Lancia Augusta's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1934 LANCIA AUGUSTA | 31-10278 | 2016 Coys Techno Classica | $40,000 | $50,000 |
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1934 Lancia Augusta
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