1970 Buick GSX Hardtop

In 1970, all of the domestic auto makers were working hard to get a piece of the youth market. Big engines in smaller bodies were the rage and wild colors and graphics only added to the appeal. Even companies that were known to be a bit conservative could not ignore the profits that these cars were generating, not to mention the potential to draw an entirely new audience to the showroom.

Buick may have been a bit late to the game, but their G.S. (Gran Sport) models would quickly gain respect. When first introduced in 1965, the Grand Sport was Buicks response to the huge success of Pontiacs GTO, something that corporate honcho's were not expecting.

In 1970, at the height of the madness, Buick decided they would step-up their game. With the Stage 1 455 cubic-inch engines already well respected, the decision was made to not only run strong but to also make a bold statement. Advertised as 'A brand new brand of Buick', it was initially offered in just two colors; Saturn Yellow and Apollo White, both with bold black and red graphic stripes. The standard 455 engine produced 350 horsepower while the optional Stage 1 package produced an under rated 360 horsepower with a massive 510 pounds feet of stump pulling torque.

This prime example of Buick Maximum Muscle is one of only 199 Apollo White GSX's produced in its inaugural year.