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1973 Mercury Cougar Convertible

  • Chassis Number: 3F94Q550374
This 1973 Mercury Cougar XR-7 Convertible was offered for sale at the 2007 Sports and Classic Car Auction presented by The Worldwide Group, in Hilton Head Island, SC where it was estimated to sell for $18,000 - $28,000. It was offered without reserve. Under the hood is a 351 cubic-inch V8 engine capable of producing 250 horsepower. There is an automatic gearbox, factory AM radio with Eight-Track, power steering, and power brakes.

When Mercury conceived the idea for the Cougar, it was to be a European-styled coupe. This car rested on a Mustang chassis that had been stretched and was Mercury's entry into the highly popular pony and muscle car segment. In 1967, Mercury's new vehicle netted over 150,000 sales and was named Motor Trend's Car of the Year. The 1967 and 1968 bodystyle remained similar; the 1969 and 1970 was slightly different sitting on a slightly larger wheelbase.

The Mercury Cougar's key to its popularity was its sticker price, which was very affordable considering the package. In 1969 a convertible was added to the lineup, adding the versatility and adding an additional option for the buyers. The XR7, GT, and Eliminator were additional bodystyles and optional packages that afforded buyers luxury and performance.

The Cougars of this era featured hidden headlamps and sequential turn signals.

The Cougar was used in the Trans-Am racing series where it was met with much success in the late 1960s and early 1970s.

In 1971 the Cougar grew again in size. This was the first major redesign and would continue until 1973. By now the company was moving the Cougar away from performance and towards luxury. For 1971, the only engine option available was the 351 cubic-inch V8 unit that was reliable and economical. It was a good choice for the company as the company moved closer to the oil embargo and shortage. Many marque's were doing the same, moving away from performance, as government regulations increased, safety concerns escalated, and an impending energy crisis was on the horizon.

This example is painted in its original Onyx Black which is still in good condition. It has a white top and matching white interior. This vehicle was sold, selling for $13,750 including buyer's premium.

By Daniel Vaughan | Dec 2007

2007 The Hilton Head Sports & Classic Car Auction

Pre-Auction Estimates :
USD $18,000-USD $28,000 
Sale Price :
USD $13,750

1973 Mercury Cougar Auction Sales

Recent Sales of the Mercury Cougar

(Data based on Model Year 1973 sales)
1973 MERCURY COUGAR XR7 CONVERTIBLE
Chassis#: 3F94H545455
Sold for USD$13,750
  2024 Barrett-Jackson : Scottsdale AZ
 
1973 Mercury Cougar XR-7
Chassis#: 3f93q562463
Sold for USD$13,750
  2024 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f94q576779
Sold for USD$22,000
  2024 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f94q527813
Sold for USD$15,400
  2024 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f94q576779
Sold for USD$24,200
  2023 Mecum : Kissimmee Summer Special 2023
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f92h572519
Sold for USD$6,600
  2023 Mecum : Kissimmee Summer Special 2023
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$16,500
  2023 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$19,250
  2022 Mecum : Las Vegas
 
1973 Mercury Cougar XR-7
Sold for USD$24,200
  2022 Mecum : Dallas
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$25,300
  2022 Mecum Indy
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$16,500
  2022 Mecum : Glendale
 
1973 Mercury Cougar
Chassis#: 3F94H500896
Sold for USD$14,500
  2021 GAA : November 2021
 
1973 Mercury Cougar
Sold for USD$10,250
  2021 GAA : April 2021
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$19,250
  2021 Mecum : Houston 2021
 
1973 Mercury Cougar Convertible
Sold for USD$28,050
  2020 Mecum : Las Vegas
 
1973 Mercury Cougar XR7
Sold for USD$11,000
  2020 GAA : July 2020
 
1973 Mercury Cougar Convertible
Sold for USD$18,700
  2020 Mecum Auctions : Kissimmee
 
1973 Mercury Cougar Convertible
Sold for USD$13,200
  2019 Mecum : Chicago
 
1973 Mercury Cougar Convertible
Sold for USD$17,050
  2019 Mecum : Harrisburg
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$19,250
  2019 Mecum : Harrisburg
 

Mercury Cougars That Failed To Sell At Auction

1973 Mercury Cougar's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1973 Mercury Cougar XR-7 Convertible3f94q5380632024 Mecum : Kissimmee$28,000  
1973 Mercury Cougar XR-7 Convertible3f94q5767792023 Mecum : Indy$22,000  
1973 Mercury Cougar XR-7 Convertible 2023 Mecum : Kissimmee$28,000  
1973 Mercury Cougar XR-7 Convertible 2022 Mecum : Houston$23,000  
1973 Mercury Cougar Xr-7 Convertible 2021 Mecum : Orlando$25,000  
1973 Mercury Cougar XR-7 Convertible 2021 Mecum : Kissimmee$25,000  
1973 Mercury Cougar XR-7 Convertible 2020 Mecum : Kissimmee Summer Special$25,000  
1973 Mercury Cougar XR7 2018 GAA : November 2018$17,000  
1973 Mercury Cougar XR7 2018 Collector Car Toronto Fall Classic  $15,000
1973 Mercury Cougar Convertible 2018 Mecum : Indianapolis$19,000  
1973 Mercury Cougar Convertible 2018 Mecum : Kansas City$22,000  
1973 Mercury Cougar XR-7 Convertible 2018 Mecum : Kissimmee$11,000  
1973 Mercury Cougar XR-7 Convertible 2017 Mecum : Las Vegas$21,000  
1973 Mercury Cougar Xr-7 Convertible 2017 Mecum : Las Vegas$23,000  
1973 Mercury Cougar XR7 Convertible 2017 GAA : November$12,000  
1973 Mercury Cougar Convertible 2017 Mecum : Harrisburg$11,000  
1973 MERCURY COUGAR CVTBLE 2016 McCormick's # 61$11,000  
1973 Mercury Cougar XR7 Convertible 2016 Russo & Steele : Arizona   
1973 Mercury Cougar XR7 Convertible 2015 Mecum : Denver$5,000  
1973 Mercury Cougar XR7 Convertible 2015 Mecum : Seattle$23,000  
1973 Mercury Cougar 2014 Carlisle Auctions : Zephyrhills Fall Auction   
1973 Mercury Cougar XR7 Convertible 2014 Mecum : Indianapolis$16,000  
1973 Mercury Cougar XR7 Convertible 351 CI, Automatic 2013 Mecum Auction Chicago$16,000  
1973 Mercury Cougar XR7 Convertible 2013 Mecum : Schaumburg$16,000  
1973 Mercury Cougar XR7 Convertible 2012 Auctions America Fall Carlisle$11,000  
1973 Mercury Cougar XR7 2012 Mecum Auctions St. Paul, MN Auction$8,500  
1973 Mercury Cougar Convertible 2012 Branson Auction Spring 2012   
1973 Mercury Cougar XR 7 Convertible 2012 Branson Auction Spring 2012$15,500  
1973 Mercury Cougar Convertible 2011 Mecum Kansas City, MO   
1973 Mercury Cougar Convertible 2011 Mecum Kansas City, MO$11,500  

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1973 Mercury Cougar

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