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The Mercury marque was introduced by Ford in 1939 and aimed at the upscale market. The Monterey models were introduced in 1950 and were the most expensive and luxurious vehicle in Mercury's lineup. A few years later, in 1953, Mercury moved the six-passenger wagon into the Monterey lineup. There was a third seat which made it able to accommodate up to eight passengers.
1954 was a big year for Mercury, with the introduction of the V8 flathead engine which served as a replacement for the overhead-valve 'Y-Block' V8. Ford had originally introduced the flathead in 1932 with Mercury's benefiting from years of design, use, testing, and experimentation. It was larger with over 160 horsepower and 238 foot-pounds of torque. Another important feature of the Mercury cars for 1954 was a ball joint suspension in the front, allowing for sharper handling and a better ride.
This 1954 Mercury Monterey Woodie Wagon has spent its entire life in California. In its present owner's care, the car has been used as a daily driver. It has been fitted with a sound system that cost $2,500 when new. It has a custom-made longboard that measures over 11 feet. The board was built by noted surfboard builder Hank Byzak in matching colors to the car.
This car was featured in the 'So Cal Woodies 2007' and was brought to the Monterey Sports & Classic Car Auction presented by RM Auctions, where it had an estimated value of $40,000 - $50,000. It was offered without reserve and sold for a high bid of $35,750 including the buyer's premium.By Daniel Vaughan | Sep 2008
1954 was a big year for Mercury, with the introduction of the V8 flathead engine which served as a replacement for the overhead-valve 'Y-Block' V8. Ford had originally introduced the flathead in 1932 with Mercury's benefiting from years of design, use, testing, and experimentation. It was larger with over 160 horsepower and 238 foot-pounds of torque. Another important feature of the Mercury cars for 1954 was a ball joint suspension in the front, allowing for sharper handling and a better ride.
This 1954 Mercury Monterey Woodie Wagon has spent its entire life in California. In its present owner's care, the car has been used as a daily driver. It has been fitted with a sound system that cost $2,500 when new. It has a custom-made longboard that measures over 11 feet. The board was built by noted surfboard builder Hank Byzak in matching colors to the car.
This car was featured in the 'So Cal Woodies 2007' and was brought to the Monterey Sports & Classic Car Auction presented by RM Auctions, where it had an estimated value of $40,000 - $50,000. It was offered without reserve and sold for a high bid of $35,750 including the buyer's premium.By Daniel Vaughan | Sep 2008
2007 Monterey Sports and Classic Car Auction
Pre-Auction Estimates :
USD $40,000-USD $50,000
Sale Price :
USD $35,750
1954 Mercury Monterey Auction Sales
Recent Sales of the Mercury Monterey
(Data based on Model Year 1954 sales)
1954 Mercury Monterey Chassis#: 54wa57123m Sold for USD$18,700 2024 Mecum : Kissimmee | |
1954 Mercury Monterey Chassis#: 54wa57123m Sold for USD$20,900 2023 Mecum : Indy | |
1954 Mercury Monterey Woodie Wagon Sold for USD$55,000 2023 Mecum : Kissimmee | |
1954 Mercury Monterey Sun Valley Chassis#: 54SL55914M Sold for USD$26,500 2022 GAA : November 2022 | |
1954 Mercury Monterey Sold for USD$19,800 2022 Mecum : Chattanooga | |
1954 Mercury Monterey Sold for USD$14,300 2022 Mecum : Chattanooga | |
1954 Mercury Monterey Sun Valley Hardtop Chassis#: 54LA10104M Sold for USD$40,320 2022 Worldwide Auctioneers : The Auburn Auction | |
1954 Mercury Monterey Sold for USD$19,800 2022 Mecum : Glendale | |
1954 Mercury Monterey Special Hardtop Coupe Chassis#: 54LA40772M Sold for USD$35,840 2022 Worldwide Auctioneers : Scottsdale Arizona | |
1954 Mercury Monterey Custom Sold for USD$27,500 2022 Mecum : Kissimmee | |
1954 Mercury Monterey Chassis#: 54WA15890M Sold for USD$26,000 2021 GAA : November 2021 | |
1954 Mercury Monterey Coupe Sold for USD$28,600 2021 Mecum : Las Vegas | |
1954 Mercury Monterey Sun Valley Sold for USD$19,800 2021 Mecum : Orlando | |
1954 Mercury Monterey Sun Valley Sold for USD$60,000 2021 GAA : July 2021 | |
1954 Mercury Monterey Custom Sold for USD$68,200 2021 Mecum : Indy 2021 | |
1954 Mercury Monterey Sun Valley Sold for USD$24,200 2021 Mecum : Indy 2021 | |
1954 Mercury Monterey Sun Valley Sold for USD$26,400 2021 Mecum : Houston 2021 | |
1954 MERCURY MONTEREY CONVERTIBLE Chassis#: AZ376094 Sold for USD$41,800 2020 Barrett-Jackson : Fall Auction | |
1954 Mercury Monterey Sun Valley Chassis#: 54LA33382M Sold for USD$26,950 2020 RM Sothebys : Auburn Fall Auction | |
1954 Mercury Monterey Sun Valley Chassis#: 54ME49045M Sold for USD$20,160 2019 Bonhams : Tupelo Auction |
Mercury Montereys That Failed To Sell At Auction
1954 Mercury Monterey's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1954 Mercury Monterey Hardtop | 54sl65229m | 2024 Mecum : Kissimmee | $25,000 | ||
1954 Mercury Monterey Coupe | ncs101101 | 2024 Mecum : Kissimmee | $37,000 | ||
1954 Mercury Monterey | 2021 Carlisle Auctions : Lakeland Winter Auction | ||||
1954 Mercury Monterey Convertible | 2019 Mecum : Indianpolis | $23,000 | |||
1954 Mercury Monterey Sun Valley | 2019 Mecum : Kissimmee | $22,000 | $20,000 | $25,000 | |
1954 Mercury Monterey | 2018 Carlisle Auction : Fall Carlisle | ||||
1954 Mercury Monterey Sun Valley | 54SL83083M | 2018 RM Auctions : Auburn Fall | |||
1954 Mercury Monterey | 2018 Mecum : Indianapolis | $14,000 | |||
1954 Mercury Monterey Sun Valley Hardtop | 2017 Collector Car Toronto Fall Classic | $44,000 | |||
1954 Mercury Sun Valley | 2015 Mecum : Austin | $45,000 | |||
1954 Mercury Sun Valley Hardtop | 2015 Mecum : Houston | $55,000 | |||
1954 Mercury Monterey Sun Valley | 2014 Silver Auction Sun Valley | $39,500 | |||
1954 Mercury Monterey Custom Coupe | 2014 Auctions America : California | $60,000 | |||
1954 Mercury Monterey | 54SL87055M | 2013 Mecum Auction Anaheim 2013 | $12,000 | ||
1954 Mercury Monterey | 2013 Silver Auction Ft McDowell, Arizona | $15,000 | |||
1954 Mercury Monterey Coupe 460 CI, Automatic | 2012 Mecum St Charles, Il | $5,000 | |||
1954 Mercury Sun Valley 350/350 HP, Automatic | 2012 Mecum Dallas, TX | $17,500 | |||
1954 Mercury Sun Valley 2-Door Hardtop 256 CI, Automatic | 2012 Mecum's 25th Original Spring Classic Indianapolis | ||||
1954 MERCURY MONTEREY 2 DOOR HARDTOP | 2011 Auctions America Fall Carlisle | $27,000 | |||
1954 MERCURY MONTEREY HARD TOP | 2011 Auctions America Fort Lauderdale | $29,000 | |||
1954 Mercury Monterey 4-Door | 2011 Mecum Auctions Kissimmee, FL Auction | $9,750 | |||
1954 Mercury Monterey 2-Door | 2011 Mecum Auctions Kissimmee, FL Auction | $23,000 | |||
1954 Mercury Monterey 2-Door | 2011 Mecum Auctions Kissimmee, FL Auction | $15,000 | |||
1954 Mercury Sun Valley | 54ME36296M | 2011 Russo & Steele Scottsdale, Arizona | |||
1954 Mercury Monterey Hard Top | 2010 RM Auctions Classic Car Auction of Michigan | $26,000 | |||
1954 Mercury Monterey Two Door Hardtop | 2009 Collector Cars of Fort Lauderdale | $13,000 | |||
1954 MERCURY MONTEREY 2DR COUPE | 2008 Palm Springs Exotic Car Auctions February 2008 | $12,250 | |||
1954 Mercury Monterey | 2003 Michigan Fall Classic Car Auction | $3,500 | |||
1954 MERCURY MONTEREY 2 DOOR HARD TOP | 2003 Kruse Auction Auburn, IN | $0 | |||
1954 MERCURY MONTEREY WOODY WAGON | 2002 Kruse Auction Auburn, IN | $24,000 |
Vehicles With Comparable Market Values
Similar sales to the $36,043 range.
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1947 FORD SUPER DELUXE CUSTOM CONVERTIBLE Chassis#:AZ393317 Sold for $36,300 2024 Barrett-Jackson : Scottsdale AZ | |
1948 CHEVROLET 3100 PICKUP Chassis#:5FP10622 Sold for $36,300 2024 Barrett-Jackson : Scottsdale AZ | |
1965 FORD F-100 CUSTOM PICKUP Chassis#:AZ385557 Sold for $36,300 2024 Barrett-Jackson : Scottsdale AZ | |
1955 CHEVROLET 3100 CUSTOM PICKUP Chassis#:H55J007273 Sold for $36,300 2024 Barrett-Jackson : Scottsdale AZ | |
1932 FORD CUSTOM PICKUP Chassis#:AZ393322 Sold for $35,750 2024 Barrett-Jackson : Scottsdale AZ |
1954 Mercury Monterey
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