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When first introduced, the Mercury Cougar automobiles shared the same platform as the Ford Mustang. Later, they would use the Ford Thunder's platform. The final Cougar were built atop the Contour platform. The Cougar was Mercury's pony car performance machine. There were two models to choose from, the base and the XR-7. There was only one body style and that was the two-door hardtop. There were various engines to select from, starting with the 289 cubic-inch 4-barrel V8, rated at 225 horsepower, to a 390 cubic-inch V8 4barrel which produced 335 horsepower. The performance package, the GT, was offered on both the base and XR-7 versions. The GT package added the 390 cubic-inch V8 engine, handling, and performance upgrades.
The Mercury Cougar XR-7G, named after the famed racer Dan Gurney, could be ordered from the factory and included many performance add-ons, including a hood scoop, Lucas fog lamps, and hood pins.
The 1968 Mercury Cougar XR-7 finished in red with a white top was offered for sale at the 2006 World Wide Group Auction held on Hilton Head Island, which was expected to fetch between $25,000 and $35,000. The XR-7 option included a wood-rimmed steering wheel, competition-type instrumentation, walnut dash, toggle switches, leather-covered T-handle automatic transmission shifter, combination leather/vinyl seats, and an overhead console. At the conclusion of the auction, the vehicle had been sold for $22,000.By Daniel Vaughan | Nov 2006
The Mercury Cougar XR-7G, named after the famed racer Dan Gurney, could be ordered from the factory and included many performance add-ons, including a hood scoop, Lucas fog lamps, and hood pins.
The 1968 Mercury Cougar XR-7 finished in red with a white top was offered for sale at the 2006 World Wide Group Auction held on Hilton Head Island, which was expected to fetch between $25,000 and $35,000. The XR-7 option included a wood-rimmed steering wheel, competition-type instrumentation, walnut dash, toggle switches, leather-covered T-handle automatic transmission shifter, combination leather/vinyl seats, and an overhead console. At the conclusion of the auction, the vehicle had been sold for $22,000.By Daniel Vaughan | Nov 2006
No auction information available for this vehicle at this time.
1968 Mercury Cougar Auction Sales
Recent Sales of the Mercury Cougar
(Data based on Model Year 1968 sales)
1968 Mercury Cougar XR-7 GT-E Chassis#: 8f93w549318 Sold for USD$110,000 2024 Mecum : Harrisburg | |
1968 MERCURY COUGAR GT-E 427 Chassis#: 8F93W553295 Sold for USD$165,000 2024 Barrett-Jackson : Scottsdale AZ | |
1968 Mercury Cougar XR7-G Hertz Chassis#: 8f93s547005 Sold for USD$40,700 2024 Mecum : Kissimmee | |
1968 Mercury Cougar Chassis#: 8f91c576559 Sold for USD$25,300 2023 Mecum : Dallas | |
1968 Mercury Cougar XR7-G Chassis#: 8f93s552348 Sold for USD$44,000 2023 Mecum : Harrisburg | |
1968 Mercury Cougar Hertz XR7-G Chassis#: 8f93s547005 Sold for USD$60,500 2023 Mecum : Indy | |
1968 MERCURY COUGAR Chassis#: 8F91F575149 Sold for USD$55,000 2023 Barrett-Jackson : Scottsdale, Az. | |
1968 Mercury Cougar Chassis#: 8F91C559040 Sold for USD$26,000 2022 GAA : November 2022 | |
1968 Mercury Cougar XR-7 Sold for USD$18,700 2022 Mecum : Chattanooga | |
1968 MERCURY COUGAR GT-E 427 COUPE Chassis#: 8F91W533574 Sold for USD$77,000 2022 Barrett-Jackson : Las Vegas | |
1968 MERCURY COUGAR GT-E 427 Chassis#: 8F91W533574 Sold for USD$115,500 2022 Barrett-Jackson : Scottsdale, Arizona | |
1968 Mercury Cougar XR-7 Sold for USD$23,650 2022 Mecum : Kissimmee | |
1968 Mercury Cougar Chassis#: 8F91C574290 Sold for USD$19,000 2021 GAA : November 2021 | |
1968 Mercury Cougar Sold for USD$16,500 2021 Mecum : Chicago | |
1968 Mercury Cougar XR7 Sold for USD$22,000 2021 Fall Carlisle Auction | |
1968 Mercury Cougar XR7 Sold for USD$19,000 2021 Carlisle Auctions : Lakeland Winter Auction | |
1968 Mercury Cougar XR-7 GT-E Sold for USD$93,500 2021 Mecum : Kissimmee | |
1968 Mercury Cougar Sold for USD$20,350 2020 Mecum : Houston | |
1968 Mercury Cougar XR-7 Sold for USD$12,650 2020 Mecum : Las Vegas | |
1968 Mercury Cougar GT-E Sold for USD$132,000 2020 Mecum : Indy Fall Special |
Mercury Cougars That Failed To Sell At Auction
1968 Mercury Cougar's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1968 Mercury Cougar XR7-G Hertz | 8f93s547005 | 2023 Mecum : Chattanooga | $52,000 | ||
1968 Mercury Cougar | 2022 Mecum : Las Vegas | $28,000 | |||
1968 Mercury Cougar XR-7 | 2020 Mecum Auctions : Kissimmee | $30,000 | |||
1968 Mercury Cougar | 2019 GAA : July 2019 | $20,500 | |||
1968 MERCURY COUGAR XR7 | 2019 Leake OKC 2019 | $15,000 | |||
1968 Mercury Cougar XR-7 | 2019 Mecum : Kissimmee | $22,000 | |||
1968 Mercury Cougar | 2018 Mecum : Portland | $9,000 | |||
1968 MERCURY COUGAR | 8F91F546575 | 2018 BarrettJackson : Palm Beach | |||
1968 Mercury Cougar | 8R91S506685 | 2017 Carlisle Auctions : Fall Carlisle | |||
1968 Mercury Cougar Coupe | 2017 Russo & Steele : Newport Beach | ||||
1968 Mercury Cougar | 8R91F501648 | 2017 Mecum : Los Angeles | $13,000 | ||
1968 Mercury Shelby Cougar XR7-G | 2015 Mecum : Austin | $30,000 | |||
1968 Mercury Cougar | 2015 Mecum : Denver | ||||
1968 Mercury Cougar | 2015 Mecum : Kissimmee | $19,000 | |||
1968 Mercury Cougar | 2015 Mecum : Kissimmee | $21,000 | |||
1968 MERCURY COUGAR | 2014 Mecum Chicago | $9,000 | |||
1968 Mercury Cougar XR7 | 2013 Silver Auction Portland | $16,000 | |||
1968 Mercury Cougar | 2013 Silver Auction Portland | $15,000 | |||
1968 Mercury Cougar XR7 | 8F93F510177 | 2013 Silver Auction Little Creek Resort & Casino | $13,500 | ||
1968 Mercury Cougar Resto Mod 331 CI, Automatic | 2013 Mecum Kansas City Spring 2013 | $20,000 | |||
1968 Mercury Cougar 302 CI, Automatic | 2012 Mecum Dallas, TX | $7,750 | |||
1968 Mercury Cougar Coupe | 2012 Mecum Kansas City, MO | $12,000 | |||
1968 Mercury Cougar Coupe | 2011 Leake Auction Dallas, Texas | $12,000 | |||
1968 MERCURY COUGAR CONVERSION CONVERTIBLE | 2011 Auctions America Auburn Fall Auction | $7,500 | $10,000 | $15,000 | |
1968 Mercury Cougar | 2011 Silver Auction Missoula | $9,750 | |||
1968 Mercury Cougar | 2011 Silver Auction Missoula | $9,000 | |||
1968 MERCURY COUGAR | 8R91J514252 | 2011 McCormicks Auction #50 Palm Springs CA | |||
1968 Mercury Cougar | 2010 RM Auctions Classic Car Auction of Michigan | $3,900 | |||
1968 MERCURY COUGAR | 2010 Silver Auction Arizona in January | $9,500 | |||
1968 Mercury Cougar | 2008 Mecum Des Moines High Performance Auction | $6,000 |
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1968 Mercury Cougar
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