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1929 Pierce-Arrow Model 125 Brougham

  • Chassis Number: 2007674
Pierce-Arrow introduced the lower-priced Series 80 models to help render their poor financial health. Sadly, it did not provide the financial assistance they were seeking. A new plan was needed; more specifically, new models were required. With little money available for development, the short-term solution was an alliance with the Studebaker Company, which was cash-rich at the time. Though it was called a 'merger', the resulting deal was actually more of an acquisition of Pierce-Arrow by Studebaker. Studebaker provided the necessary funds Pierce-Arrow was seeking and enabled the development of a new eight-cylinder engine.

The new engine had an L-head design and weighed 100 pounds less than the big T-head six it replaced. It was rated at 125 brake horsepower and offered 25 percent more power from a 12 percent smaller displacement.

The new Model 133, named for its wheelbase, started at $2,775. It was available in no fewer than 12 body styles and contributed to record 1929 sales levels of 8,000 units, an accomplishment that would sadly never be repeated.

This 1929 Pierce-Arrow Model 133 Club Brougham has a well-known history from the Pierce-Arrow Society. It is one of six known examples within the 2001 Pierce-Arrow Register. All of its mechanical, electrical, and chassis components were rebuilt between 1989 and 2006. It has a recent exterior finish and is fitted with many desirable features including dual side-mounted spare tires with original Pierce-Arrow mirrors, wire wheels with new snap rings, a luggage rack, and a body-colored trunk.

In 2009, this example was offered for sale at the Vintage Motor Cars of Meadow Brook presented by RM Auctions. It was estimated to sell for $50,000 - $60,000. As bidding came to a close, the lot failed to sell after reaching a high bid of $37,500.

By Daniel Vaughan | Sep 2009

2009 Vintage Motor Cars of Meadow Brook

Pre-Auction Estimates :
USD $50,000-USD $60,000 
High Bid (Lot was not sold)
USD $37,500

1929 Pierce-Arrow Model 125 Auction Sales

Recent Sales of the Pierce-Arrow Model 125

(Data based on Model Year 1929 sales)
1929 Pierce-Arrow Model 133 Touring with Tonneau Shield
Sold for USD$92,400
  2024 RM Sothebys : ModaMiami
1929 Pierce-Arrow Model 125 image  1929 Pierce-Arrow Model 125 image  
1929 PIERCE-ARROW MODEL 133 LANDAU CLUB SEDAN
Chassis#: 2003489
Sold for USD$132,000
  2023 Barrett-Jackson : Scottsdale, Az.
 
1929 Pierce-Arrow Model 125 Roadster
Chassis#: 2003923
Sold for USD$67,100
  2020 RM Sothebys : The Mitosinka Collection
 
1929 Pierce-Arrow Model 125 Roadster
Chassis#: 2004504
Sold for USD$82,500
  2019 RM Sothebys : Hershey
1929 Pierce-Arrow Model 125 image  1929 Pierce-Arrow Model 125 image  
1929 Pierce-Arrow Model 125 Roadster
Chassis#: 2004504
Sold for USD$89,600
  2019 RM Sothebys : Scottsdale Arizona
1929 Pierce-Arrow Model 125 image  1929 Pierce-Arrow Model 125 image  
1929 Pierce-Arrow Model 125 Coupe
Sold for USD$63,250
  2018 RM Sothebys : Fort Lauderdale
 
1929 Pierce-Arrow Model 125 Roadster
Sold for USD$64,900
  2014 Auctions America - Auburn Fall
 
1929 Pierce-Arrow Model 133 Tonneau Cowl Phaeton
Chassis#: A6726
Sold for USD$132,000
  2014 RM Auctions - Amelia Island
1929 Pierce-Arrow Model 125 image  1929 Pierce-Arrow Model 125 image  
1929 Pierce-Arrow Model 125 Coupe
Chassis#: 2005556
Sold for USD$74,250
  2013 RM Auction - Hershey
1929 Pierce-Arrow Model 125 image  1929 Pierce-Arrow Model 125 image  
1929 Pierce-Arrow Custom Brougham
Chassis#: A3476
Sold for USD$176,000
  2012 RM Auctions - The John Staluppi Collection
 
1929 Pierce-Arrow Model 125 Roadster
Chassis#: 2000243
Sold for USD$75,900
  2012 RM Auctions - The Charlie Thomas Collection
 
1929 Pierce-Arrow
Sold for USD$22,000
  2012 Auctions America - Auburn Fall
 
1929 PIERCE-ARROW LANDAU COUPE
Sold for USD$40,700
  2011 Auctions America - Spring Auburn
 
1929 Pierce-Arrow Series 133 Roadster
Sold for USD$83,600
  2011 Worldwide Auctioneers - The Houston Classic Weekend
 
1929 PIERCE-ARROW 2D
Sold for USD$48,400
  2011 Auctions America - Fort Lauderdale
 
1929 Pierce-Arrow 133 Club Brougham
Sold for USD$46,750
  2010 Auctions America : Auburn Collector Car Auction
 
1929 PIERCE-ARROW CLUB BROUGHAM
Sold for USD$33,000
  2001 Barrett-Jackson - Scottsdale 2001
 

Pierce-Arrow Model 125s That Failed To Sell At Auction

1929 Pierce-Arrow Model 125's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1929 Pierce-Arrow Model 125 Coupe20055562020 Bonhams : Amelia Island Concours $75,000$85,000
1929 Pierce-Arrow Model 125 Dual Cowl Phaeton20054672012 Bonhams Preserving the Automobile: An Auction at the Simeone Foundation $80,000$100,000
1929 Pierce-Arrow 2010 Mecum Kissimee Auction$60,000  
1929 Pierce Arrow Model 12520039562009 Vintage Motor Cars of Meadow Brook$100,000$140,000$180,000
1929 Pierce Arrow Model 12520076742009 Vintage Motor Cars of Meadow Brook$37,500$50,000$60,000

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1929 Pierce-Arrow Model 125 vehicle thumbnail image  1929 Pierce-Arrow Model 125 vehicle thumbnail image  
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1929 Pierce-Arrow Model 125

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