2018 Hyundai Kona Iron Man Edition

KONA IRON MAN EDITION SUV MAKES GLOBAL DEBUT AT 2018 SAN DIEGO COMIC-CON

•Únique Interior and Exterior Design Cues Inspired by the Iconic Iron Man Suit
•Kona Iron Man Edition to be 'Built-to-Order' with Limited Global Production

SAN DIEGO, Calif., 19 July 2018 – 'My armour's manoeuvrable, fast, and lots of fun at parties,' – Tony Stark. In Stark-like fashion, Hyundai Motor today unveiled a special edition Iron Man-inspired Kona SÚV on the opening day of San Diego Comic-Con 2018. Taking centre stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. The Kona Iron Man Edition will be available to customers via a limited global production run. Production is scheduled to begin in December, with the first units available in the first quarter of 2019. For more details, visit KonaIronManEdition.com.

'Hyundai's ongoing collaboration with Marvel is a great way for us to become a part of what people are interested in and engage with a highly passionate fan base,' said Vice President Minsoo Kim, head of Marketing Division, Hyundai Motor Company. 'Our relationship is more than just product placement as we aim to create custom experiences that resonate with the Marvel audience. The Kona Iron Man Edition is a perfect example of blending our two worlds together into one special vehicle that we hope will excite fans of both brands all around the globe.'

'Hyundai is excited to work with Marvel on the Kona Iron Man Edition; it really is the perfect mash up,' said Dean Evans, chief marketing officer, Hyundai Motor America. 'The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit. There is also a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we're sure will appeal to Marvel fans and SÚV enthusiasts alike.'

'Seeing this car come to life is like wish fulfillment for so many of us,' said Mindy Hamilton, Marvel's SVP of Global Partnerships & Marketing. 'When you grow up reading comics, you dream of seeing that technology and those inventions become reality. We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would putting on the actual Iron Man suit of armour!'

On the outside, the Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit. This shape is immediately recognizable and is one of the key design inspirations for Kona.

Besides the front fascia design and unique lighting signature, other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front bonnet Iron Man mask badging, Stark Industries lower fascia and rear door decals, Iron Man-engraved headlamp internal surfaces, custom 18-inch alloy wheels with Iron Man mask center caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille. The exterior color is an exclusive Iron Man red with matte gray.

Inside, Tony Stark's signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head's Úp Display and center stack featuring Iron Man visual graphics, and a custom seat design.

The Kona Iron Man Edition is the latest project to emerge from the ongoing collaboration between Marvel and Hyundai. This summer, the all-new 2019 Veloster Turbo will appear in Marvel Studios' Ant-Man and The Wasp.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL

About Hyundai Motor


About Hyundai Motor ÚK


Hyundai has sold vehicles in the ÚK since 1982. In 2005, Hyundai opened its own ÚK subsidiary, Hyundai Motor ÚK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the ÚK and last year sold a record 92,510 vehicles. Hyundai Motor ÚK employs more than 3,000 people through its ÚK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SÚV and iLoad LCV. All passenger cars come with Hyundai's industry-leading 5 Year Únlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.

Source - Hyundai