The Mercury marque was introduced by Ford in 1939 and aimed at the upscale market. The Monterey models were introduced in 1950 and were the most expensive and luxurious vehicle in Mercury's lineup. A few years later, in 1953, Mercury moved the six-passenger wagon into the Monterey lineup. There was a third seat which made it able to accommodate up to eight-passengers.
1954 was a big year for Mercury, with the introduction of the V8 flathead engine which served as a replacement for the overhead-valve 'Y-Block' V8. Ford had originally introduced the flathead in 1932 with Mercury's benefiting from years of design, use, testing, and experimentation. It was larger with over 160 horsepower and 238 foot-pounds of torque. Another important feature on the Mercury cars for 1954 was a ball joint suspension in the front, allowing for sharper handling and a better ride.
This 1954 Mercury Monterey Woodie Wagon has spent its entire life in California. In its present owner's care, the car has been used as a daily driver. It has been fitted with a sound system that cost $2,500 when new. It has a custom made longboard that measures over 11 feet. The board was built by noted surfboard builder Hank Byzak in matching colors to the car.
This car was featured in the 'So Cal Woodies 2007' and was brought to the Monterey Sports & Classic Car Auction presented by RM Auctions, where it had an estimated value of $40,000 - $50,000. It was offered without reserve and sold for a high bid of $35,750 including buyer's premium. | |
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