With restrained, modern styling and built with the finest materials available, the long, low continental MK IIs had a commanding presence of authoritative elegance as the most exclusive car on the market. Everyone of significance owned one from Elvis Presley to Frank Sinatra to D.W. Eisenhower to Nelson Rockefeller. And, yes, you did need to be a Rockefeller to afford one with a price of $10,000 when new - five times the price of an average Ford and half the cost of the average home in 1956. Even at this stupefying price, Fomoco claimed to have lost $1000 on every MK II they sold, and only two years of production could be sustained for the Continental brank. | |
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