The Lincoln-Mercury division was created in 1945, but it wasn't until the 1949 models appeared that Mercury models were able to define their own identity beyond being perceived as a glorified Ford.
The 1949-1951 models, sometimes referred to as 'lead sleds' were highly popular with customizers and rodders. They were also popular with actors, such as James Dean, who drove one in the 1950s movie 'Rebel Without a Cause.'
The 1950 Mercury offered a completely restyled dash and improvements in the carburetor, parking brake, and steering. Power windows were standard in convertible, which cost over $3,400 from the factory. Convenience options included whitewall tires, radio, power seats, and heater. Interestingly, the official pace of the 1950 Indianapolis 500 was a Mercury, with matching color to this Mirada yellow convertible. | |
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