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1973 Mercury Cougar Convertible

  • Chassis Number: 3F92Q540030
In 1967, the Mercury division of Ford Motor Company introduced a new breed of pony car, called the Cougar. It shared many components with its Ford Mustang sibling, though its wheelbase was stretched three inches. It was a more luxurious sports car, bridging the gap between the Mustang and the Thunderbird. The car featured hidden headlamps, a 289 cubic-inch V8, contoured body panels, a plush interior, and sequential turn signals. There was an upscale XR-7 model that added leather seating, wood-grain dash applique and full instrumentation. The GT model added a 390 cubic-inch V8 and handling-oriented suspension. The Cougar was Mercury's most popular model despite only being offered in one body-style, a 2-Door Hardtop Coupe. During its first year of production, 150,893 examples were sold. In 1969, a two-door convertible was added to the lineup.

For 1971, the Cougar was given a redesign. It was given slab sides and a more formal appearance. Base and XR-7 versions remained part of the lineup.

The 1973 model was a continuation of the 1971 with minor trim changes. Equipment included sequential turn signals, high-back bucket seats, wheel lip moldings, two-spoke color-keyed steering wheel, consolette with ashtray and power front disc brakes. There were less than 4,500 examples of the convertible Cougar produced for 1973, spelling an end to the topless Mercury for the rest of the decade. 1,284 base models and 3,165 XR-7 convertibles were produced in 1973.

The current owners of this Cougar purchased in August of 1988. It has wire wheel covers, power steering and brakes, automatic transmission and AM Radio. Other than a repaint, the car remains original.

In 2010, the car was offered for sale at the Vintage Motor Cars of Hershey auction presented by RM Auctions. The car was estimated to sell for $10,000-$15,000 and offered without reserve. As bidding came to a close, the car had been sold for the sum of $11,000 including buyer's premium.

By Daniel Vaughan | Oct 2010

2010 RM Auctions - Vintage Motor Cars of Hershey

Pre-Auction Estimates :
USD $10,000-USD $15,000 
Sale Price :
USD $11,000

1973 Mercury Cougar Auction Sales

Recent Sales of the Mercury Cougar

(Data based on Model Year 1973 sales)
1973 MERCURY COUGAR XR7 CONVERTIBLE
Chassis#: 3F94H545455
Sold for USD$13,750
  2024 Barrett-Jackson : Scottsdale AZ
 
1973 Mercury Cougar XR-7
Chassis#: 3f93q562463
Sold for USD$13,750
  2024 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f94q576779
Sold for USD$22,000
  2024 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f94q527813
Sold for USD$15,400
  2024 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f94q576779
Sold for USD$24,200
  2023 Mecum : Kissimmee Summer Special 2023
 
1973 Mercury Cougar XR-7 Convertible
Chassis#: 3f92h572519
Sold for USD$6,600
  2023 Mecum : Kissimmee Summer Special 2023
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$16,500
  2023 Mecum : Kissimmee
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$19,250
  2022 Mecum : Las Vegas
 
1973 Mercury Cougar XR-7
Sold for USD$24,200
  2022 Mecum : Dallas
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$25,300
  2022 Mecum Indy
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$16,500
  2022 Mecum : Glendale
 
1973 Mercury Cougar
Chassis#: 3F94H500896
Sold for USD$14,500
  2021 GAA : November 2021
 
1973 Mercury Cougar
Sold for USD$10,250
  2021 GAA : April 2021
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$19,250
  2021 Mecum : Houston 2021
 
1973 Mercury Cougar Convertible
Sold for USD$28,050
  2020 Mecum : Las Vegas
 
1973 Mercury Cougar XR7
Sold for USD$11,000
  2020 GAA : July 2020
 
1973 Mercury Cougar Convertible
Sold for USD$18,700
  2020 Mecum Auctions : Kissimmee
 
1973 Mercury Cougar Convertible
Sold for USD$13,200
  2019 Mecum : Chicago
 
1973 Mercury Cougar Convertible
Sold for USD$17,050
  2019 Mecum : Harrisburg
 
1973 Mercury Cougar XR-7 Convertible
Sold for USD$19,250
  2019 Mecum : Harrisburg
 

Mercury Cougars That Failed To Sell At Auction

1973 Mercury Cougar's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1973 Mercury Cougar XR-7 Convertible3f94q5380632024 Mecum : Kissimmee$28,000  
1973 Mercury Cougar XR-7 Convertible3f94q5767792023 Mecum : Indy$22,000  
1973 Mercury Cougar XR-7 Convertible 2023 Mecum : Kissimmee$28,000  
1973 Mercury Cougar XR-7 Convertible 2022 Mecum : Houston$23,000  
1973 Mercury Cougar Xr-7 Convertible 2021 Mecum : Orlando$25,000  
1973 Mercury Cougar XR-7 Convertible 2021 Mecum : Kissimmee$25,000  
1973 Mercury Cougar XR-7 Convertible 2020 Mecum : Kissimmee Summer Special$25,000  
1973 Mercury Cougar XR7 2018 GAA : November 2018$17,000  
1973 Mercury Cougar XR7 2018 Collector Car Toronto Fall Classic  $15,000
1973 Mercury Cougar Convertible 2018 Mecum : Indianapolis$19,000  
1973 Mercury Cougar Convertible 2018 Mecum : Kansas City$22,000  
1973 Mercury Cougar XR-7 Convertible 2018 Mecum : Kissimmee$11,000  
1973 Mercury Cougar XR-7 Convertible 2017 Mecum : Las Vegas$21,000  
1973 Mercury Cougar Xr-7 Convertible 2017 Mecum : Las Vegas$23,000  
1973 Mercury Cougar XR7 Convertible 2017 GAA : November$12,000  
1973 Mercury Cougar Convertible 2017 Mecum : Harrisburg$11,000  
1973 MERCURY COUGAR CVTBLE 2016 McCormick's # 61$11,000  
1973 Mercury Cougar XR7 Convertible 2016 Russo & Steele : Arizona   
1973 Mercury Cougar XR7 Convertible 2015 Mecum : Denver$5,000  
1973 Mercury Cougar XR7 Convertible 2015 Mecum : Seattle$23,000  
1973 Mercury Cougar 2014 Carlisle Auctions : Zephyrhills Fall Auction   
1973 Mercury Cougar XR7 Convertible 2014 Mecum : Indianapolis$16,000  
1973 Mercury Cougar XR7 Convertible 351 CI, Automatic 2013 Mecum Auction Chicago$16,000  
1973 Mercury Cougar XR7 Convertible 2013 Mecum : Schaumburg$16,000  
1973 Mercury Cougar XR7 Convertible 2012 Auctions America Fall Carlisle$11,000  
1973 Mercury Cougar XR7 2012 Mecum Auctions St. Paul, MN Auction$8,500  
1973 Mercury Cougar Convertible 2012 Branson Auction Spring 2012   
1973 Mercury Cougar XR 7 Convertible 2012 Branson Auction Spring 2012$15,500  
1973 Mercury Cougar Convertible 2011 Mecum Kansas City, MO   
1973 Mercury Cougar Convertible 2011 Mecum Kansas City, MO$11,500  

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1973 Mercury Cougar

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