1970 Mercury Cougar Hardtop Coupe

This 1970 Mercury Cougar Eliminator was offered for sale at the 2007 Sports and Classic Car Auction presented by The Worldwide Group, in Hilton Head Island, SC where it was estimated to sell for $30,000 - $40,000. It was offered without reserve.

The 1969 Cougar was available in blue, yellow, and orange exterior colors. Three engine choices were also available, beginning with a 302 cubic-inch engine capable of producing 275 horsepower. Next in line was the Windsor 351 which brought 300 horsepower. Carburetors and deep-sump oil pans amplified the performance of the engines and brought more options to their customers.

The Eliminator versions were given larger brakes, sportier suspensions, engine modifications, and other performance products that helped escalate the performance of the vehicle and cement the cars legendary status in history.

For 1970 the Cougar continued to grow in size. It meant more room for the passengers but also more weight. For 1970 a total of 2,267 examples were created.

As the muscle car era began to wind down due to government regulations, safety concerns and an impending oil embargo, the Mercury Cougar began gravitating towards the luxury car segment. For 1971 the car grew in size, retained sporty intentions, but moved towards luxury. The Eliminator package was no longer available and endured the same fate as many other muscle cars option from across the market.

This example is outfitted with the correct 351 cubic-inch engine and four-barrel carburetor. It is finished in Canary Yellow with black striping and rally rims. It has a Hurst transmission, original factory AM radio, power brakes, power steering, and tachometer.

This car did find a new owner, though the winning bid was nearly half of the low-end of the estimated value. The buyer got a bargain, with the final price being $18,425 including buyer's premium. The lot was sold.

By Daniel Vaughan | Dec 2007