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Image Left 1956 Cameo Carrier1958 Cameo Carrier Image Right
 

1957 Chevrolet 3124 Pickup news, pictures, and information

Pickup
Chassis Num: V3A57L105020
 
Sold for $34,100 at 2011 Gooding & Company.
Sold for $49,500 at 2012 Gooding & Company.
The second post-war generation Chevrolet Cameo was introduced on March 25th of 1955, and it made automotive styling history by incorporating car-like lines into the pickup bed exterior. Sales were sluggish mostly due to high prices, which translate into low production figures.

The Model 3124, dubbed the Cameo, was designed by Charles Jordan and would be the foundation of what would later become known as the SUV. One of the most innovative features of the cameo was a widened cargo box and the lack of pontoon fenders that had previously been standard on all pickups.

In 1957, Chevrolet produced just 2,572 examples of the Cameo. This vehicle was given a restoration in late 2002. The following year, it was acquired by its current owner. The car is finished in a blue and cream two-tone paint scheme, a revised double-trapezoid chrome grille, chrome wheel accents and rear fender moldings.

In 2011, the car was offered for sale at the Gooding & Company auction in Scottsdale, Az. It was estimated to sell for $50,000 - $60,000 and offered without reserve. As bidding came to a close, the car had been sold for the sum of $34,100 including buyer's premium.

By Daniel Vaughan | Feb 2011
In mid-1955, Chevrolet introduced its Cameo Carrier pickup truck, which would later help pave the way for the El Camino. The Cameo was a variation of the company's light-duty pickup and offered several car-like features that included passenger-car styling. In the back were fiberglass fenders, two-tone paint, and a relatively luxurious interior. A V8 engine was available, as was the automatic transmission and park assists. Design features included forward-slanting windshield pillars on the 'Panoramic' wraparound windshield and hooded headlamps. Chuck Jordan, former head of GM Design, is credited with giving the truck rear fenders having the same width as the front end, producing a flow-through appearance. In the front was an eggcrate grille and wraparound bumper. Inside the truck was a fan-shaped speedometer, needle gauges, and two-tone upholstery.

During the Cameo Carrier's introductory year, sales were not great, partly due to its relatively high price.

Mechanically, the Cameo had several improvements over other light-duty trucks including a new frame, wide track, and longer leaf springs. The wheelbase was shorter by two-inches, measuring 114 inches. Under the bonnet was a 265 cubic-inch V8 rated at 145 horsepower. Gearboxes included a three-speed, heavy-duty three-speed, three-speed with overdrive, four-speed, or Hydra-matic.

Several options were available including power steering and brakes, a 'Custom Cab' package, chromed grille, headlight bezels, bumpers and guards, hubcaps and hood ornament.

The Cameo Carrier Pickup continued through 1958, signaling the end to this costly pickup truck / passenger car experiment. 1958 would also begin a new numbering system for Chevrolet trucks: 30 for light-duty vehicles, 40-50-60 for medium-duty, and 70-80-90-100 for heavy-duty. The 30 series was also known as the 'Apache' line.

The Cameo Carrier was an important vehicle for Chevrolet and the motor-vehicle industry. It would provide the foundation of what would alter become known as the SUV. For Chevrolet, it was the forerunner of the El Camino. The Cameo Carrier had car-like lines, and a smooth and elegant design.

In February of 1958, the Cameo Carrier was replaced by the all-new Fleetside bodies. They had full-width rear bodywork, chrome grilles, bumpers and trim. In total, just 1,405 examples of the 1958 Cameo Carrier were produced.

By Daniel Vaughan | Jan 2013
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Chevrolet
Monthly Sales FiguresVolume
April 2013172,460 
March 2013173,859 
February 2013158,541 
January 2013137,304 
December 2012167,091 
November 2012128,867 
October 2012135,305 
September 2012149,801 
August 2012169,978 
July 2012138,942 
June 2012180,098 
May 2012177,943 
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