VOLKSWAGEN ANNOUNCES PRICING OF 2016 BEETLE CONVERTIBLE DENIM SPECIAL EDITION

March 7, 2016 by Volkswagen

• The Convertible Denim is a value-laden, contemporary tribute to the 1970s Beetle Jeans model

• Exclusive limited edition model starts at $25,995

• Equipped with 17-inch Heritage wheels and 1.8-liter TSI® engine

• Original interior design, including jeans-inspired seat pockets and Beetle flags

Herndon, VA – Volkswagen of America Inc. announced today the pricing of the 2016 Beetle Convertible 1.8T Denim limited edition. Paying homage to the 1970s Jeans Bug, the vehicle offers fans a modern take on this classic model, with a starting Manufacturers Suggested Retail Price (MSRP) of just $25,995 plus destination ($820).

The 2016 Beetle Denim is a value model in the Convertible lineup and just 2,000 production units will be offered across the United States. Available with a 1.8-liter turbocharged and direct-injection TSI® engine and a six-speed automatic transmission, the Beetle Denim produces 170 horsepower and 184 pound-feet of torque.

The 2016 Beetle Denim is offered in two exterior color options—Pure White or Stonewashed Blue. The production run will be split equally between the two colors. The convertible top has been finished in Dark Blue with a brand new textured fabric that resembles denim.

Interior design features include a unique light-blue-and-silver dashpad and jeans-inspired seat pockets with small Beetle flags in red. The light blue denim-color cloth seating surfaces also feature white piping and dark blue leatherette accents.

As a standard feature the 2016 Beetle Denim includes the Volkswagen MIB II infotainment system, which offers higher resolution, faster processing speeds, and crisper graphics than ever before. A 5.0-inch resistive touchscreen display comes with a host of standard features including AUX-in, SD card slots, and a USB multimedia interface with iPhone® and iPod® device connectivity, rearview camera display, and Bluetooth® technology for compatible devices.

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About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles through approximately 652 independent U.S. dealers.