Jaguar Unveils Unique Clay Model For Scotland's First Design Museum

•New V&A Dundee design museum opens with full-size clay model of Jaguar's game-changing all-electric I-PACE

•I-PACE was designed by world-renowned Scottish designer Ian Callum, Jaguar Director of Design

•Model showcases the skill and craftsmanship fundamental to Jaguar's design process

•First V&A museum built outside London celebrates Scotland's outstanding design achievements

Whitley, UK, 12 September – A bespoke full-size clay model of the Jaguar I-PACE, created by the brand's world-renowned designer Ian Callum, is to take centre stage at Scotland's first dedicated design museum.

The I-PACE exhibit will be unveiled on 15 September at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present.

The clay model shows the painstaking and elaborate design process behind the firm's first all-electric vehicle as well as the steps followed to create all new Jaguars.

Ian Callum, Jaguar Director of Design, said: 'Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important – they are our first chance to see the car in reality. As a child l was inspired to become a car designer at Jaguar and have been lucky enough to live out that dream.

'Scotland has a long history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-PACE exhibit can help inspire the next generation of design talent.'

Fifty years after writing letters, as a schoolboy, to Jaguar asking for help to become a car designer, Ian Callum has become world-renowned.

Dundee is a fitting location to display the all-electric I-PACE: as Scotland's only Go Ultra Low City, it has one of the highest number of charging points in the UK.

The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curating its own exhibitions in future years. V&A Dundee will have an international outlook: investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone's lives.

V&A Dundee will also present the largely untold story of Scotland's outstanding design achievements, bringing together in one place the world-renowned V&A collections with loans from other collections in Scotland and beyond to allow all to understand and be inspired by this rich design heritage.

The Jaguar I-PACE is priced from £63,495 (excluding government incentives) and customers can configure one at: www.jaguar.com.

Photo credit: Jaguar UK
posted on conceptcarz.com