1939 LaSalle Series 50

The La Salle was first introduced on March 5th of 1927. It joined the ever-growing General Motors line-up and was positioned between Buick and Cadillac. At a target price of around $3,000, the LaSalle was envisioned to attract those who wanted more than a Buick but could not afford a Cadillac. It was built to high standards but lacked the refinement and amenities of a Cadillac. The durability, dependability, and quality helped boost sales for the LaSalle brand and General Motors.

The 1939 La Salle was very modern for its time, with the grille being one of its most striking features. It is long and aerodynamic, with the La Salle name proudly displayed for all to see. The headlights continued the aerodynamic motif and were constructed in the form of a teardrop. Under the long and flowing hood can be found a 322 cubic-inch eight-cylinder engine that provided adequate power for its occupants. It was taken from Cadillac, which helped GM keep development at a minimum while satisfying all types of customers' price ranges and requests. Whitewall tires and chrome accents can be found throughout the vehicle.

by Daniel Vaughan | Sep 2006