High bid of $150,000 at 2008 RM Auctions. (did not sell)
There were a total of 17 styles available on the Lincoln Model K for 1937. One of the premier coachbuilders for the series was Willoughby of Utica, New York. Their roots extended to the carriage trade. R.M. Bingham of Rome, New York purchased the nearby Utica Carriage Company in 1897. His son-in-law, Edward Willoughby, was named president of the company. In 1903, Willoughby established a separate company bearing his own name with the purpose of building automobile bodies. By 1910, Edward's son Francis joined him in the company. During the Coolidge and Hoover administration, the Willoughby Company was tasked with creating coachwork for the presidential vehicles. The list of well-known clientele included Mayor Jimmy Walker of New York City, Horace Dodge, Joe Louis and the Rockefellers.
Packard's two best customers were Lincoln and Packard. Other manufacturers that requested their services included Duesenberg, Rolls-Royce, Pierce-Arrow, Cadillac, Marmon, and Wills Ste. Claire.
The company prospered until the Great Depression forced them out of business in 1938.
This 1937 Lincoln Model K Panel Brougham with coachwork by Willoughby was built only to customer order. For the 1931 season, only 15 examples were built. This example is currently in excellent, restored condition. It is painted in black, with a pale yellow faux cane on the rear portion of the body. The chauffeur's compartment is upholstered in black leather. The passenger area is gray broadcloth.
In 2008, this Panel Brougham Model K was offered for sale at the 'Sports & Classics of Monterey' presented by RM Auctions. It was estimated to sell for $250,000 - $350,000 and carried a reserve. A high bid of $150,000 was not enough to satisfy the cars reserve. The lot was left unsold.By Daniel Vaughan | Jan 2009
Becoming a vehicle that was known for luxury, the Lincoln underwent a total transformation in 1931. Re-powered, re-styled, and becoming lower-priced, this entire transformation was done under the censorship of Edsel Ford. The Lincoln Model K replaced the Model L, and only a total of forty five models were ever produced.
With an increased horsepower from 90 to 120, the newly added Stromberg carburetor increased the engine with 384.8 cubic inches. With a price significantly lower than any other Lincolns, the Model K 7-passenger Touring vehicle was used primarily as a limousine. Though at $4,400, the model K still cost ten times the amount of a Ford.
The largest updates were contained in the body style. The wheel base was now increased to 145 inches with a longer hood, and rounded bumpers which now gave it a low and sleek profile. Dual trumpet horns and large bowl-shaped head lights now gave the front a stunning look. Utilized mainly as a limousine, sales were less than half of what they were in the late 1920s due to the Depression.
A reflection of the earlier Ford Model K, the Lincoln K-series was a luxury vehicle line that was produced until 1942. A V12 became standard in 1933, while the original K-Series featured a 385 in³ (6.3 L) V8. The option of ordering a fully custom coachwork was available for customers.
Appearing on a new chassis in 1931, the original Model K had a 145 in (3683 mm) wheelbase. Available as a dual cowl model, factory bodies were a 2 or 4-door phaeton. A derivative of the earlier L-series 60° V8, the 384.8 in³ (6.3 L) engine had a dual downdraft Stromberg carburetors, altered timing upped power to 120 hp (89 kW), and higher compression.
Splitting into two lines in 1932, the Lincoln K-series featured the carryover Model KA and the new V12-powered Model KB. The engine output was pushed to 125 hp (93 kW) while the V8 car reverted to a 136 in (3454 mm) wheelbase. Producing 150 hp (112 kW), the KB featured the marque's new V12, 447.9 in³ (7.3 L) 65° L-head unit. These two new lines featured a new grille with less of a surround, and vent doors rather than vertical louvers on the sides of the hood. Both series also featured a parking light on top of each front fender and 18 inch wire wheels.
The Model KA V8 engine was replaced in 1933 with a new 381.7 in³ (6.3 L) V12. The large KB engine shared very few similarities with this new L-head engine. Only a few minor changes that were readily visible occurred on the 1933 K-series. The return of hood louvers and the deletion of the bar linking the headlights were by far the most obvious updates. The chassis was also revised, along with thermostatic shock absorbers and transmission.
In 1934, the V12 engines were replaced by a single 414 in³ (6.8 L) version of the updated model KA V12. The KA and KB nameplates now denoted the wheelbase only. For this year, the only styling updates included the replacement again of the louvers with doors on the side of the hood, and a body-colored grille surround.
For 1935, the Lincoln line was trimmed down considerable, as all vehicles where simply referred to as the Model K. Putting focus on the lofty over-$4,000 segment, the marque was attempting to improve profitability, though unfortunately limiting sales in the depression devastated US.
The following year, a more modern Lincoln Zephyr was debuted. Costing much less, the Model K's days were considerably numbered. However, despite its high $4700 price-tag, a 7-passenger Model K limousine was the marque's best-selling model for 1936. A new and improved raked windshield and pressed steel wheels were also part of this years update.
Continuing in production for the next five more years, the Model K unfortunately faced a decrease in sales in comparison to the more modern Zephyr and the new flagship Continental which became more appealing to buyers. Though production was mostly ended with the 1939 model year, one final Model K, the 1942 model was a one-off 'Sunshine Special' convertible limousine that was built especially for President Roosevelt.By Jessica Donaldson