1994 Excalibur Cobra news, pictures, specifications, and information

The History of Excalibur

The Excalibur Automobile Corporation. The Art of Automaking.

Generally acknowledged as the oldest and largest manufacturer of upscale limited production automobiles in the United States, Excalibur Automobile Corporation of suburban Milwaukee is now in its fourth decade of automobile production.

It all started in 1964, when Brooks Stevens sketched a concept car on a restaurant place mat. As a consultant to Studebaker and a renowned industrial designer, Brooks was asked to design a 'show car' for the 1964 New York Auto Show. Studebaker wanted a 'show stopper' for their exhibit.

His idea was based on the design of the 1927 Mercedes-Benz built with Studebaker Avanti components. In those days, Studebaker imported Mercedes, so Brooks tied the Mercedes design to the Daytona chassis and called it the 'Mercebaker.'

The prototype was built in just eight weeks, ready three nights before the New York Show. When it pulled in the New York Coliseum, Studebaker announced that it would phase out production. Brooks and his two songs, David and Steve, conferred and decided to show the prototype anyway. They used the name Excalibur - a name linked to Brooks Stevens from his racing days. Brooks had earlier designed, built and victoriously raced a team of Excalibur sports cars in the 1950's.

The Excalibur display created overwhelming excitement, producing a long list of potential buyers. Two people asked Brooks if he would build similar cars for them. They were given a figure of $6,000. One of the gentlemen happened to be New York City's largest Chevrolet dealer who asked Brooks if he would consider building the Excalibur with a Chevrolet engine. Brooks told him they could if he supplied the engine.

To further test interest in the car, the Stevens brothers ran an ad in the Wall Street Journal three days before Christmas. They received over 400 inquiries, sold 25 cars in a week with a $1,000 deposit on each and borrowed another $15,000 from the bank. With a total of $40,000 Excalibur was born.

In 1966, the company moved to its present facility which now covers over 100,000 square feet in West Allis, Wisconsin - the west side of Milwaukee, well known for its skilled craftsmen.

Since 1964, over 3,500 vehicles have been shipped to dealers and distributors around the world. Excaliburs have been owned by many famous people, including Bill Cosby, Frank Sinatra, Steve McQueen, Dick Van Dyke, Tony Curtis, Shirley Jones, Sonny and Cher, Dean Martin, Jackie Gleason, Roberto Duran, and Paul Harvey. One of the most enthusiastic owners is Phyllis Diller - she has purchased four of them. The King of Spain was one of our more recent customers.

Excalibur's classic series of automobiles includes the Phaeton, Touring Sedan, Roadster, Limited Edition and Grand Limousine. The newest addition to this fine family of handmade automobiles, is the Excalibur Cobra. In stark contrast to a kit car, this fully manufactured turn-key high performance automobile is a classic 1966 Cobra reproduction reengineered for the 90's - the most sensational sports car ever built.

Excalibur's exceptional automotive line is upstaged only by the quality of the Excalibur Team. Gathered under a 100,000 square foot facility in suburban Milwaukee, Wisconsin are some of the finest craftsmen in the business.

As the grandfather of contemporary classic automobile industry, Excalibur endeavors to continuously improve its quality, aesthetic appeal and engineering excellence.
Recent Vehicle Additions

2018 Lincoln Navigator Black Label

1923 Rickenbacker Model B

1940 Ford Lloyd Rockey Special

2017 Vauxhall Insignia Sports Tourer

1925 Ford Eliminator Special

1936 Brough Superior
Jaguar E-type Chosen As Best British Car Ever In Global Poll
◾E-type chosen as Best British Car Ever in worldwide voting poll ◾Accolade revealed at inaugural Classic & Sportscar - The London Show ◾See the oldest surviving open-top E-type - 77 RW - on display at the show at Alexandra Palace ◾Legendary Jaguar test driver Norman Dewis OBE confirmed for the Interview Stage at the show The Jaguar E-type has added yet another award to its enviable roll of honour after being voted as Best British Car Ever in a worldwide poll run by the inaugural Classic & ...[Read more...]
• 1976 Porsche Turbo 930 Personalized by The King of Cool to Cross the Block Aug. 15
WALWORTH, Wis. – July 14, 2015 – The very last car special-ordered by The King of Cool—the late mega movie star Steve McQueen—will be offered for sale at the Mecum Daytime Auction in Monterey this Aug. 13-15 at the Hyatt Regency Monterey Hotel and Spa – Del Monte Golf Course. A portion of the proceeds from the sale of the 1976 Porsche 930 Turbo Carrera will be donated to McQueen's alma mater,...[Read more...]
Pinehurst Concours Celebrating Two Car Anniversaries
VILLAGE OF PINEHURST, N.C. (May 1, 2014) – The Pinehurst Concours d'Elegance will stage 119 rare and vintage cars in 12 classes Sunday-- from Brass Era autos more than 100 years old to noteworthy race cars -- and the second annual auto showcase will also celebrate two significant anniversaries. Class 6 gracing the Pinehurst Resort fairways will honor the 50th anniversary of the Ford Mustang, while Class 7 pays tribute to the 40th anniversary of the Porsche Turbo. The Ford Mustang debuted i...[Read more...]
Mecum Set To Auction Off Steve Mcqueen's 'Last Ride' 1952 Chevrolet 3800 Series Pickup Truck With Custom Camper
Los Angeles, CA - July 16, 2013 - Mecum Auctions have announced they will be auctioning off the legendary late actor Steve McQueen's last known personal vehicle at the Mecum Celebrity Items Auction: Celebrating the Legendary History of Hollywood at the Barker Hangar in Santa Monica, CA July 26-27, 2013. While much is known of McQueen's antique motorcycle collection, he was also an avid collector of vintage cars and trucks. Throughout his lifetime, he owned more than 60 rare vehicles inclu...[Read more...]
Dennis Hopper and Steve McQueen Motorcycles Added to Mecum Celebrity Items Auction
Rare and Vintage Motorcycles Join a Growing List of Collectible Vehicles Set to Hit the Auction Block This Summer Walworth, WI - June 20, 2013 -- Mecum has announced the addition of two vintage, celebrity motorcycles to the upcoming Celebrity Items Auction taking place July 26-27 at the Barker Hangar in Santa Monica. A 1968 Husqvarna 250T Commando previously owned by actor Dennis Hopper and a 1971 Husqvarna 400 Cross previously owned and raced by actor Steve McQueen join a growi...[Read more...]

© 1998-2017. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.