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1940 American Bantam Riviera news, pictures, and information

Chassis Num: 66367
 

The American Bantam:

American Bantam rose from the bankruptcy of American Austin Car Company. The Austins were built in Butler, Penn., from 1930 to 1934, but these minicars never developed enough sales to survive the competition of established automakers whose cars were priced near or below the Austin's base price of $445.

American Bantam began in 1937 and built cars from 1938 to early 1941 wîth updated styling by Count Alexis de Sakhnoffsky. An improved engine better suited for Ú.S. driving conditions (genius race-car designer Harry A. Miller did some of the work on the engine's manifold system) resulted in a more competitive automobile emerging from Butler, wîth an array of body styles priced from $399 to $565. But wîth WWII threatening, most of Bantam's thin resources were poured into developing the prototype Jeep in hopes of winning the Ú.S. Army contract. This effort was in vain, however, as Willys, and later Ford, went on to build all of the Jeeps while Bantam closed its doors forever in 1941.

The 1940 American Bantam
No essential differences exist between the three model years of Bantams. Total production for these three years were approximately 6,700 cars, and for 1940, they were available in Standard and Master coupe, roadster, convertible coupe, convertible sedan and station wagon.

This Car
While 22 horsepower may not seem like a lot, it should be remembered that the weight of this car is about 1,300 lbs., so the power-to-weight ratio is actually quite favorable for sprightly performance through the gears.

Chassis No. 66367

Source - Gooding & Company
Phaeton
 
American Bantam rose from the bankruptcy of American Austin Car Company. The Austins were built in Butler, PA, from 1930 until 1934, but these minicars never developed enough sales to survive. The competitive automakers were selling cars for less than the $445 sale price of the Austin.

American Bantam began in 1937 and built cars from 1938 to early 1941. Race car designer Harry Miller improved the engine's manifold system that proved to be better suited for U.S. driving conditions. In 1940, a total of 800 cars emerged from the Butler plant and had an array of body styles priced from $399 to $565. No essential differences exist between the three model years of the Bantams. With WWII threatening, most of Bantam's thin resources were poured into developing the prototype Jeep in hopes of winning the U.S. contract. This effort was in vain; as Willys, and later Ford, went on to build the Jeep. Bantam closed its doors forever in 1941.
Convertible Coupe
Designer: Alex Tremulis
 
An American Austin, based on the British Austin, had been marketed in the United States from 1930-34. A second generation version of that car was built from 1938-41 in Butler, Pennsylvania.

The Butler-built cars were four-cylinder automobiles that developed 22 horsepower and rode on a 75-inch wheelbase chassis. Six body styles were available: standard coupe, master coupe, master roadster, convertible coupe, convertible sedan and station wagon.

Perhaps, significantly, it was the Butler, Pennsylvania plant that constructed the prototype of what became known during World War Two as the 'Jeep.'
Coupe
 
The tiny American Bantam was intended as a serious commercial venture, but was never taken as such by the American driving public. The subject of affectionate jokes, it became a favorite of cartoonists, and circus clowns, as well as film comedies starring Buster Keaton and 'Our Gang.' With few actual sales, Bantam desperately needed something new to attract buyers.

In 1940, American Bantam created one of the most important and widely recognized vehicles in history: the JEEP. The United States Army loved the small, yet practical utility vehicle, but awarded the multi-million dollar contracts to Willys and Ford. The last American Bantams appeared in 1940 and the firm closed its doors in 1941.
Convertible Coupe
Designer: Alex Tremulis
 
This 1940 Austin American Bantam Hollywood Convertible Coupe is powered by the 50.1 cubic-inch, 22 horsepower 4-cylinder engine and has a 3-speed manual transmission. It wears an older restoration with very few miles added since that time. The car is finished in the typical bantam turquoise color with a brown interior.

The Bantam Convertible Coupe was put into production in 1940. It was branded 'Hollywood' after its design by California based Alex Tremulis. For 1940, just 800 examples of the Bantam were created.

In 2012, this car was offered for sale at the Glenmoor Gathering Auction presented by Classic Motorcar Auctions. As bidding came to a close, the car had been sold for the sum of $28,620 including buyer's premium.

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