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1928 Studebaker President news, pictures, and information

State Victoria Coupe
Chassis Num: FB100008
 
Sold for $52,800 at 2008 RM Auctions.
The Studebaker automobile was built in South Bend, IN, and they were in the car manufacturing business from 1902 to 1966, a total of 64 years. They produced electric powered cars for the first two years and introduced gasoline power in 1904.

The example seen here is a rare 1928 FB President Victoria Coupe. The term FB indicated a half-year model introduction. The President was the top of the line for Studebaker.

This car has a straight 8-cylinder engine developing 109 horsepower. It sold new for $1,875.

It is painted in authentic Port Wine Red with Damson Plum Maroon fenders. The beltline molding is striped in contrasting red. Inside, the dashboard is walnut and the upholstery is maroon leather. The carpets are gray, with a maroon binding matching the seats. There are dual side-mounts and wire wheels. In the rear (and very unusual for a two-door coupe with seating for four) is a folding luggage rack over the rear bumper. During the 1990s this vehicle was treated to a full restoration.

In 2008 this 1928 Studebaker Series FB President was brought to RM Auctions' Vintage Motor Cars of Meadow Brook. It was estimated to sell for $70,000-$90,000 and offered without reserve. Bidding reached $52,800, including buyer's premium, which was below the estimated value, but was enough to satisfy the vehicles reserve. The lot was sold.
State Sedan
Chassis Num: 6003086
 
Sold for $5,500 at 2007 RM Auctions.
1928 was a milestone year for the Studebaker Company as they introduced their first eight-cylinder engine. Other big news this year were all-steel bodies and a switch from a vacuum fuel system to an AC mechanical pump.

The eight-cylinder engine featured an inline sidevalve design, five main bearings, and a 4.7 to 1 compression ratio. It produced 100 horsepower which was ten more than Cadillac's larger V8 unit. The eight-cylinder engine was available in Studebaker's long-wheelbase President model. The President was well appointed, featuring two-tone 28-ounce broadcloth upholstery, upholstered arm rest, Wilton carpets, window moldings, and walnut-grained dashboard. Standard equipment included an eight-day clock, dashboard thermometer, and an electric fuel gauge.

This 1928 Studebaker President 7-Passenger State Sedan was offered for sale at the Vintage Motor Cars sale at Hershey, PA presented by RM Auctions. It was estimated to sell for $5,000 - $10,000 and offered without reserve. The lot was sold for a high bid of $5,500.

It is in rather poor condition after having lived a very long life. There are dents and dings in the fenders, the exterior green paint has many scratches and chips, and the right headlight has a cracked rim. The car is solid and the paint has helped shield it from rust. It has wire wheels and dual sidemounts, and a trunk rack at the rear. The doors close well although the left rear door has a broken outside handle.

This car is powered by the L-head eight-cylinder engine that displaces 312.5 cubic-inches and produces 100 horsepower. There is a three-speed manual transmission and four-wheel mechanical drum brakes. The 131-inch wheelbase is held in place by a solid front axle and a live rear axle, both with semi-elliptic leaf springs. The odometer displays 25,183 miles and was last inspected in 1965 in Pennsylvania.

By Daniel Vaughan | Sep 2008
The Studebaker Company was formed in 1852 as a wagon manufacturer and eventually changed to automotive production, making them one of the oldest names in the automobile industry. They were in the automotive business from 1902 through 1966, a total of 64 years. They produced electric powered cars for the first two years and introduced gasoline power in 1904. During the 1920's they produced vehicles in the mid-priced range and showed great promise during the late 1920s. In 1927 Studebaker moved up-market and into the luxury car segment with their President model line. The President was given a powerful eight-cylinder engine that was worthy of the elegant coachwork that it carried. The engine earned Studebaker a reputation in power, performance and endurance. In 1931 a Studebaker President outfitted with a nine-bearing engine won the Pikes Peak hillclimb.

The Studebaker President stayed in production until 1942 and later reappeared in 1955 and discontinued again in 1958. The first Studebaker was built on July 23rd, 1926 and was given the internal named the ES. The goal of the President was to be the finest, most powerful, dependable, and luxurious car on the American market. By establishing land speed records in the late 1920's and early 1930's, the President cemented its name in the performance department. The powerful nine-bearing eight-cylinder engine captured 114 records, 35 of which would stand for 35 years. The long bodies meant there was plenty of interior room for the passengers and no expense was spared when creating these automotive marvels.

In 1935 the Studebakers could be purchased with a steel sliding roof allowing passengers to enjoy the open air and picturesque views. Sales reached 2305 examples most with a selling price of around $1,529. Some of the optional equipment included exterior mounted chrome salon horns, chrome radiator mascot, two side mounted spare tires, foot hassocks in the rear compartment, Startix automatic starting system, full automatic spark control and chock, overdrive with synchronized shifting, full cushioned power seats, special 4-spoke phantom type steering wheel.

The suspension was improved in 1936 with all Studebakers being equipped with the Startix suspension system. In 1937 a semi-automatic 'Miracle-Shift' transmission was offered, which featured a dashboard mounted shifter. In 1939 the shift lever was moved the steering wheel column and the 'Miracle-Shift' unit was discontinued.

Raymond Loewy joined Studebaker as a design consultant near the close of the 1930's. His influence and designs can be seen on the later 1930 model Presidents.

In 1941 Studebaker offered a premium trim level President, named the Skyway President. This automobile had full fender skirts that enclosed the cars rear wheels, adding a unique styling and improving aerodynamics. These examples were only offered for a short time, as the President line was discontinued in 1942.

The President name reappeared in 1955 and stayed in production until 1958.

The President Speedster was a one-year special edition car based on the 1953 Starliner. Ironically, the 1953 car had virtually no chrome, while the Speedster had chrome virtually everywhere. Three-toning was optional on the Speedster. It was the predecessor to the 1956 Hawk series.

In 1956 the Loewy Euro-style Studebaker was reskinned to look more American. The dashboard was totally redesigned with a 'Cyclops Eye' speedometer sitting atop it. The President Classic had a longer wheelbase than the standard President line and it also had a more powerful engine. Despite the improvements, 1956 was a disastrous sales year for Studebaker.

The President Starlight hardtop was produced for only one year, 1958. The Starlight was complete with chrome and fins, but it was still based on the old 1953 body shell. The narrowness of the body prevented the use of conventional quad headlights, so Studebaker resorted to a 'pod' design where the lights bulged out slightly on the sides of the car.

By Daniel Vaughan | Dec 2007
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