|FORZA HORIZON 3 LAUNCH COMES TO THE PETERSEN, FEATURING APPEARANCE BY KEN BLOCK|
|DJ Flow and Peanut Butter Wolf to spin music and kick off Forza Horizon 3 launch party at the Petersen Automotive Museum on Saturday, September 24th, 2016 from 3 PM to 7 PM. Free event will allow guests to be some of the first to experience the brand new game edition in the Forza franchise.
Los Angeles, Calif. (September, 2016) – The Petersen Automotive Museum will host the launch party for the next installment in the wildly popular Forza Horizon franchise, Forza Horizon 3. The ...[Read more...]|
|70 CARS ON OFFER IN SILVERSTONE AUCTIONS' RESTORATION SHOW SALE|
|70 cars will be going under the hammer in Silverstone Auctions' sale at the Practical Classics Restoration Show and Classic Car Show taking place this Sunday 6th March at the NEC, Birmingham.
The auction offers the opportunity to purchase an eclectic range of cars including some of the finest classics and modern supercars through to exciting barn finds and restoration projects.
Headlining the sale is a very special, limited edition 2011 Porsche 911 GT3 RS 4.0, one of only 600 examples ma...[Read more...]|
|INDUSTRY 4.0 - DIGITALISATION AT MERCEDES-BENZ|
| ||• The Next Step in the Industrial Revolution|
February 26, 2016 -- The automobile industry is facing fundamental changes. Alongside the electrification of the powertrain, autonomous driving and the development of new markets, it is above all digitalisation that is driving this process of change. This combination of the physical and digital is often referred to as 'Industrie 4.0'. Networking the entire value chain in real time is already more than just a vision for Mercedes-Benz. ...[Read more...]
|The Petersen Automotive Museum's Newest Exhibit - Town Cars: Arriving In Style|
|As the evolution from horse-drawn carriage to the automobile was underway in the early 20th century, Town Cars quickly became a pillar of luxury, sophistication and an illustration of one's status – a counterpoint to the average, mass produced Ford Model T.
Los Angeles, (Feb. 18, 2014) – Known as 'Mr. Showmanship,' it's no wonder that Liberace not only owned a town car – a vehicle designed around status and opulence – but took it to the next, flashy level by covering the exterior ...[Read more...]|
|PETERSEN AUTOMOTIVE MUSEUM APPOINTS NEW CMO|
|Adam Langsbard, a veteran marketing pro with more than 20 years experience, has already helped launch the New Petersen's awareness and fundraising campaign and has locked in significant partnerships with Kia and Jaguar.
(November 12, 2013) – The Petersen Automotive Museum is pleased to announce its new Chief Marketing Officer, Adam Langsbard. Langsbard, who joined the Petersen team at an instrumental time for the museum as it undergoes a dynamic transformation from the inside ou...[Read more...]|