1937 Pierce-Arrow Model 1702 news, pictures, specifications, and information
Metropolitan Town Brougham by Brunn
Coachwork: Brunn
Chassis Num: 2610047
High bid of $70,000 at 2006 RM Auctions. (did not sell)
In 1937 only 137 Pierce-Arrows were built and in 1938 there were only 17 vehicles created before the company closed its doors forever. The vehicles they created were some of the greatest masterpieces of the early 1900's. No expense was spared and many were created specifically for the future owner, complying with each and every request and demand. The demise of the company was due to a struggling economy. The Great Depression was thinning out the number of individuals who could afford one of these magnificent creations. Many luxury automobile manufactures moved down the market in an attempt to stimulate new buyers and ultimately increase sales.

This example has a eight-cylinder engine capable of producing 150 horsepower. It uses four-wheel Bendix vacuum power assisted hydraulic brakes to stop the vehicle and a three-speed overdrive transmission to send power to the rear wheels. It has a custom coachbuilt body by Brunn. It is finished in a two-tone color scheme with silver and black. The headlights are built into the fenders. It came equipped with side mounted enclosed spare tires.

This is a chauffer driven car. The owners rode in the back of the vehicle, and it afforded them much space to spread out their legs and relax. There was a divider window between the driver and its occupants which could be rolled down.

It is believed that Johnny Carson and Doc Severinson were chauffeured around St. Louis, Missouri in this car.

By Daniel Vaughan | May 2009
Formal Sedan
Pierce-Arrow introduced their 1937 models in October of 1936. The 1936 and 1937 models are nearly identical with the only recognizable difference being on the dashboard.

The company was in real financial trouble in early 1937. A few models were built for the 1938 model year using left-over 1937 parts and all were hand-built.

This 1937 Pierce-Arrow Model 1702 is a 7-Passenger Sedan which rests on a 144-inch platform. It is powered by a 462 cubic-inch V-12 engine delivering 185 horsepower.
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38
Great Arrow
Model 36
Model 43
Model 48
Model 66
Model 80/81
Series 33
Twelve

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