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1940 LaSalle 40-52 news, pictures, specifications, and information

Convertible
Chassis Num: 4E11459
 
Sold for $60,500 at 2006 RM Auctions.
The LaSalle model was created by General Motors to fill the price gap between Cadillac and Buick. With sticker prices around $3000, these attractive and conservative automobiles were affordable, reliable and built with Cadillac quality. General Motors advertised the LaSalles as being assembled to Cadillac standards in the Cadillac factory. Most of the innovate features were first featured on the LaSalle product line and then migrated to Cadillacs.

The LeSalles were practical, reliable, and functional automobiles. Unfortunately, the brand was introduced at a time in history that was economically unstable, especially for a new automotive name. They did not have the following or customer loyalty needed to stay in business. The Great Depression meant that the customers that could afford cars were probably sticking with a brand they knew and trusted. Even though this was true, the LaSalle did stimulate sales for General Motors during a difficult time in history. LaSalle stayed in production for fourteen years before GM cancelled the marque just prior to World War II.

The LaSalle Series 40-52 shown here is one of the rarest LaSalle bodies produced, due to being introduced in the final year of production. It sits atop a 123 inch wheelbase and is powered by a 322 cubic-inch eight-cylinder engine capable of producing 130 horsepower.

This vehicle, chassis number 4E11459 was first shown at the 1994 Meadow Brook Concours d'Elegance. It was later shown at the 2004 Cranbrook Concours d'Elegance.

By Daniel Vaughan | Dec 2006
Sedan
Chassis Num: 4330242
 
This vehicle is a 1940 LaSalle Series 52 4-Door Deluxe Torpedo. It is powered by a 322 cubic-inch V8 engine mated to a column-shift three-speed manual gearbox. It is painted in midnight black with a grey wool cord interior. It has been given a complete concours restoration that included over 1500 hours of labor and craftsmanship. Over $130,000 was spent on the vehicles restoration.

This was the last year for LaSalle as a product of Cadillac. The Series 52 Torpedo was known for its outstanding bodystyle, 45-degree sloped windshield, curved rear windows with no beltline, and rounder and smoother body and trunk.

By Daniel Vaughan | May 2008
Convertible
 
In 1940, the LaSalle marque ended as it had began, with distinctive as well as attractive styling. These final 'torpedo' bodied cars featured a 45-degree sloping windshield, no belt molding and a smoother line down the rear over the trunk. Even though it outsold its senior 'companion car', during much of its twelve-year existence, Cadillac was to remain the 'flag ship' of the General Motors fleet.
Convertible
Chassis Num: 4329186
 
Sold for $33,000 at 2006 RM Auctions.
Sold for $35,200 at 2009 RM Auctions.
There were just 75 examples of the five-passenger Convertible Sedan, Series 52, produced in 1940. In modern times, it is believed that only ten examples remain. This example was originally sold in August of 1940 to a baroness who was a resident of Vermont. The car remained in her possession until 1960, before it passed through two more owners and finally joined a Michigan-based private collection in 1975.

The car has been restored since new, and painted in a light green color and fitted with a new tan convertible top and a tobacco-colored interior. It was given features such as a driver's side spotlight, a banjo-type steering wheel and wide whitewall tires.

In 2009, this car was brought to RM Auctions 'Vintage Motor Cars of Meadow Brook' where it was estimated to sell for $40,000-$60,000 and offered without reserve. As bidding came to a close, the lot had been sold for the sum of $35,200, including buyer's premium.

In 2006, at the same auction, the car was offered for sale and had the same estimated value. The car was sold for the sum of $33,000, including buyer's premium.

By Daniel Vaughan | Sep 2009
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Arrow Right 1940 LaSalle models
LaSalle Series 50

Collectible: A Gathering of the Exceptional and Captivating
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Similarly Priced Vehicles from 1940
Lincoln Zephyr ($1,360-$2,840)
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Packard Super 8 160 ($1,500-$2,200)
Packard 120 ($1,000-$3,800)
LaSalle Series 50 ($1,240-$1,895)

Average Auction Sale: $46,253

 
LaSalle: 1930-1940
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LaSalle History
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Model 340
Series 50

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