Vehicle Profiles

Convertible Sedan
Coachwork: Brewster

Chassis Num: 182411

The Packard 745 models were elegant cars that sat atop of a 145 inch wheelbase and were excellent specimens to receive custom coachwork. Delicately concealed under its long hood was a 385 cubic-inch eight-cylinder engine that produced over 105 horsep....[continue reading]

Sport Phaeton

At the start of the Classic era, Packard was among the leading luxury marque. This all changed during the early years of the Great Depression, when Packard sales began to drastically decline. In 1930, the first year of the Depression, Packard sold ju....[continue reading]

Roadster

The Seventh Series Packards were introduced at the beginning of the Great Depression. Packard had prospered in the 1920s, but as fortunes changed sales began to decline. Very few 745 Roadsters were produced in 1930 as the 745 chassis was mainly used ....[continue reading]

Convertible Victoria
Coachwork: Waterhouse

The Waterhouse Coachbuilding Company was formed by four men with diverse backgrounds but all had a love of automobiles. Amongst the group was a taxicab body manufacturer who had gone bankrupt, a stock broker who had studied at Harvard, an accountant ....[continue reading]

Phaeton

Packard was the leading luxury marque at the start of the Classic era, but in 1930, the first year of the Great Depression, sold only 28,386 cars, down dramatically from 1929. Packard was one of the oldest car companies in America, with the first Pac....[continue reading]

Roadster

The Model 745, the top of Packard's lineup, rode on a 145 inch wheelbase chassis and was powered by a 385 cubic-inch straight eight-cylinder engine producing 106 horsepower. It was priced at $4,885 and only 1,789 were produced.....[continue reading]

All-Weather Town Car
Coachwork: LeBaron

Chassis Num: 184676
Engine Num: 184633

In the 1930s, Alexander M. Lindsay Jr. purchased his wife, Anne, a Packard seventh Series All-Weather Town car, a factory-catalogued 'semi-custom' by LeBaron. The car remained with the Lindsays in Rochester, seeing little use, for over two decades, d....[continue reading]

Convertible Sedan
Coachwork: Dietrich

Chassis Num: 179463

The early 1930's were devastating for many marques and for Packard it was no different. The onset of the Great Depression meant that many manufacturers were left with few buyers and as a result many went out of business. The cars that Packard produce....[continue reading]

Roadster

Many consider the Seven Series model 745 Deluxe Eight to be the ultimate Packard of the 1930s. With a wheelbase of 145.5-inch it provides an exceptionally smooth ride that has become a trademark of Packard.....[continue reading]

Roadster

In 1929, before the Wall Street crash, more Americans held stock in Packard than in any other listed company, save for General Motors. Arguably, most of these shareholders didn't own a Packard, but nonetheless, recognized value and a smart investment....[continue reading]

Sport Phaeton

Chassis Num: 185699
Engine Num: 186153

This 745 Dual Cowl Phaeton has an eight-cylinder 384.8 cubic-inch engine producing 106 horsepower. It has original body wood and matching numbers on the chassis, engine and steering box. It was acquired by Harold Crosby in the 1960s. The next owner w....[continue reading]

Convertible Victoria
Coachwork: Proux

Chassis Num: 179021

The Packard cars were presented in Series, not model years. This gave the impression that Packard made changes to its automobiles only when Packard though they were important enough to be warranted. Near the close of the 1920s, Packard was making ann....[continue reading]

Convertible Sedan by Brewster
Chassis #: 182411 
Sport Phaeton
 
Roadster
 
Convertible Victoria by Waterhouse
 
Phaeton
 
Roadster
 
All-Weather Town Car by LeBaron
Chassis #: 184676 
Convertible Sedan by Dietrich
Chassis #: 179463 
Roadster
 
Roadster
 
Sport Phaeton
Chassis #: 185699 
Convertible Victoria by Proux
Chassis #: 179021 

History

A United States based brand of luxury automobiles, the Packard Motors Company was located in Detroit, Michigan.

Packard attempted to ride out the stock market crash at the beginning of the 1930's by marketing slightly less expensive vehicles than it had prior to October of 1929. Though they didn't have the luxury of a larger corporate structure that could absorb its losses, Packard did have a better cash position than other independent luxury marques.

Another advantage that Packard had that other luxury automakers didn't was their use of just one production line. Packard was able to keep costs down by maintaining a single line, along with inter-changeability between models. Since they didn't change their vehicles as often as other manufacturers did at the time, Packard instead chose to introduce new models annually.

In 1913, Packard began using their own Series formula for differentiating its model adaptations in 1913. Packard was heading into its Twentieth Series by 1942.

Packard automobiles were considered part of the 'Seventh Series' in 1930. On August 20, 1929, the Packard 745 was introduced. The 1930 Packard 745 Roadster had a 384.8 cubic inch, 106hp, straight-eight engine, and a long wheelbase at 145.5 inches. Wire wheels and the spotlight were both available options.

By Jessica Donaldson

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