Skip to main content

1920 Jordan Motor Model M Playboy news, pictures, specifications, and information
Edward S Jordan, commonly known as 'Ned' founded the Jordan Motor Car Company, based in Cleveland, Ohio, in 1916. Production of their vehicles continued until 1931 with over 43,000 examples being produced during that time. The vehicles that Jordan produced used components from other manufacturers and distributors, resulting in vehicles that were not the most technically advanced on the market. Power came from the Continental engines. Bosch ignitions, Bijur starters, and Timken axles were a few of the other components that made up a Jordan. Where Jordan excelled was in styling and design. The beautiful bodies were often clothed in exotic metals such as aluminum which helped keep the weight to a minimum while retaining structural rigidity. Vibrant colors often adorned the exterior while the interiors were plush and cozy. While most marques relied on fast drying black paint, Jordan used exotic colors such as Egyptian Bronze, Blue Devil Blue, Burgundy Old Wine, Ocean Sand Gray, Savage Red, Apache Red, Mercedes Red, Venetian Green, and Chinese Blue.
From the beginning, the Jordan automobiles were popular due in part to a successful ad campaigns that touted 'an honest car at an honest price', and later featuring a Playboy model. The Playboy ad first appeared in the June 1923 edition of the Saturday Evening Post with the model driving the Jordan and racing a cowboy. The idea behind the advertisement was to inspire readers to image where the car could take them, and how it could change and enhance their lives.

In the first year of production over one-thousand Jordan automobiles were sold. The flamboyant cars were stylish, attractive, and very colorful. Sales peaked to over 11,000 examples sold in 1926 but by the close of the 1920's, sales began to decline. The onset of the Great Depression and fierce competition were just a few of the reasons for slow sales. Jordan offered a new model in 1927 that turned out to be a flop. A reorganization of the company soon followed but it was not enough; by 1931 the company was out of business.

By Daniel Vaughan | May 2006
Roadster
 
The Jordan Playboy was an undistinguished automobile - it was, after all, an 'assembled car' - but one thing set it apart from the competition - the advertising used to market the car.

Jordan president Ned Jordan had been a successful advertising executive and turned his full talents to selling the Jordan. His copy spoke less about the car's technical specifications and more about the thrill of the road.

Jordan advertising of the 1920s was legendary. The most famous ad was titled 'Somewhere West of Laramie...' and described a gal who was happiest when driving her Jordan in the wide open spaces and the wind in her hair.

In the end, great advertising wasn't enough and the Jordan Company closed its doors in 1932.
BMW UNVEILS BMW i DC FAST CHARGERS AND CHARGENOW DC FAST PROGRAM AT PLUG-IN 2014
◾BMW i DC Fast Chargers, developed in collaboration with Bosch Automotive Service Solutions, are half the size of current DC Combo fast chargers, compatible with multiple electric vehicles and significantly more affordable. ◾BMW i DC Fast Chargers run on the ChargePoint network giving BMW i3 drivers access with a ChargePoint or ChargeNow card. ◾ChargeNow DC Fast enables BMW i3 drivers to charge at no cost, at participating NRG eVgo Freedom Stations equipped with DC Combo Fast Charging, through...[Read more...]
BOSCH ANNOUNCES NATIONWIDE DISTRIBUTION PARTNERSHIP WITH MYERS TIRE SUPPLY
 ◾National distributor to carry full line of Bosch Wheel Service products ◾Balancer Models WBE 4200 and WBE 4400 will be exclusive products available only from Myers Tire Supply Warren, MI., - Bosch Automotive Service Solutions today announced a nationwide distribution partnership with Myers Tire Supply to carry Bosch Wheel Service equipment. Bosch will offer a full line of wheel balancers, tire changers and brake lathes, through Myers' nationwide distribution network of more than 160 ...[Read more...]
RM Auctions in Association with Sotheby's Lifts Gavel on Bespoke American Motor Cars in New York City
• RM Auctions, in association with Sotheby's, announces latest highlights for its exclusive 'Art of the Automobile' event, November 21, in New York City • Celebrating the motor car and its place in the history of design, the highly anticipated collector car auction features elite group of more than 25 investment-quality automobiles • Latest offerings shine spotlight on custom American automotive design, from a streamlined Classic Era roadster through to a flamboyant 1950s dream car • Frequ...[Read more...]
BOSCH CONTINUES GROWTH PATH IN NORTH AMERICA
 - Regional business results - Automotive and Industrial Sectors Boost 2012 Sales - Bosch 2012 sales in North America up 8.1 percent to $10.6 billion USD - Near double-digit sales growth expected in 2013 - Bosch aligns into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods and Energy & Building Technology FARMINGTON HILLS, Mich., May 15, 2013 - In spite of a cooling global economy in 2012, strong sales in the company's Automotive Technology and Indu...[Read more...]
BOSCH INTRODUCES POWER MAX FIRST SUB-$450 ELECTRIC VEHICLE (EV) CHARGING STATION
 Bosch Automotive Service Solutions, a leading supplier of technology and services, introduces Power Max, the automotive industry's first Electric Vehicle (EV) charging station with a price point of less than $450. The Power Max will retail for roughly half the cost of current EV charging stations, offering 240V charging, and reducing charging time by half while helping customers reduce their need for fossil fuels. Leveraging expertise gained in household appliances and automotive solutions, ...[Read more...]

© 1998-2014. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.