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1972 Dodge Demon news, pictures, specifications, and information

340 Coupe
Chassis Num: LM29H2B351509
 
Mr. Norm's Grand-Spaulding Dodge, the famed Dodge dealership, was located at the intersection of Chicago's Grand and Spaulding Avenues, and to many Mopar enthusiasts, remains hallowed ground. Established by Norm Krause in 1951, the dealership was one of the earliest high-performance new car dealers and one of the first with a high-performance parts department. An associate named Gary Dyer developed and drove one of the earliest and quickest 'funny cars' using a Chrysler altered-wheelbase car. The dealership also built the prototype 383 and 440 Darts among many other high-performance projects.

In 1972, Dodge announced that due to constricting regulations and safety concerns, the 340 cubic-inch small-block would under-go a power cut. Norm Kraus and Gary Dyer had other ideas and created the Paxton-supercharged GSS Demon for 1972.

This example is one of those special GSS Demons that sat for many years awaiting a restoration. The current owner acquired the car in 2003 after a lengthy search. It is the sole known example finished in Petty Blue, also known as Corporate Blue, the same color it wears today. Other original features include a console-shifted TorqueFlite automatic transmission, black bucket seats, black hood accents, and twin hood scoops.

The car was treated to a complete rotisserie restoration to period perfection. The original 340 had parted company with the Demon many years prior, so a date-coded unit was sourced and installed. The Paxton supercharger on this Demon is one of two NOS units specifically intended for the GSS with the trademark 'Mr. Norm's Supercharged GSS' legend cast into the carburetor housing. New seals were installed inside the blower for proper operation as well.

By Daniel Vaughan | Feb 2013
For 1972 the Dodge Demon remained mostly unchanged, with only minor changes to the grille and an updated interior. Mechanically, the Demon complied with federal mandated safety and pollution requirements. The base engine was the 198 cubic-inch Slant Six with overhead valves and offering 100 horsepower. This engine had a reduction in power by 25HP over the prior year's 198 Slant Six. The Demon 340 featured the 340-cid V8 with overhead valves now rated at 240 horsepower. (The 1971 version had 275 HP).

The Demon name could be found on the ride side of the rear escutcheon panel and on the front fenders. Vehicles fitted with the six-cylinder engine had 6.45 x 14 black sidewall tires while the V8 cars had 6.95 x 14 black sidewall tires. The 340 Demons rode on E70-14 belted black sidewall tires and had a three-speed manual transmission. Other features given to the 340 Demon were performance bodyside and rear deck panel tape stripes, a Rallye suspension and a floor-mounted shifter.

Pricing began at $2,310 and rose to $2,760 for the 340 Coupe. Around 8,700 buyers selected the high-performance 340 Coupe, while 39,880 select the basic coupe version of the Demon.

By Daniel Vaughan | Feb 2013
The Dodge Demon was the company's value package product and was similar in design, trim, and style to its Dart sibling. It was based on Plymouth's Duster body that was shortened three-inches and the overall length was reduced about four inches. The Demon complied with all federally mandated safety features and came equipped with a standard 198-cid Slant Six engine. They had pivoting rear quarter windows, black rubber floor mats, and the Demon nameplate located on the right side of the rear escutcheon panel and on the front fenders, just behind the front wheel well.

The short platform meant it was an ideal candidate for a high performance option. In this case, it was the Demon 340 that came equipped with a 340-cid V8 and a three-speed manual transmission. The package included special E70-14 belted black sidewall tires, performance bodyside and rear deck panel tape stripes, a Rallye suspension, and a floor mounted shifter.

Naturally, Dodge advertised the Demon as a performance car.

A new audio option became available for 1971 - Chrysler's cassette-recorder. While the 8-track tapes were rather large and bulky, the cassette player was relatively compact, and could be mounted on the console or on its own floor-mount casing. The unit was offered with an available microphone in which one could record their own dictation.

By Daniel Vaughan | Feb 2013
The Dodge Dart was first introduced as a show-car in 1956 and became a production model in 1960. Sitting atop a 118 inch wheelbase the Dart was not the largest in the fleet but was considered by many as a small, full-size vehicle. When production began the Dart was available in three body-styles, the Seneca, Pioneer and Phoenix. The Seneca was the base model, the Phoenix was the premium and the Pioneer was the intermediate. Multiple engine choices were available including the 318 and 361 cubic-inches which could be modified with various carburetors to increase the overall horsepower rating. A 225 slant six was available adding to the versatility of the vehicle. The 318 cubic-inch V8 engine was capable of producing 230 horsepower while the 361 cubic-inch V8 produced 310 horsepower. The top of the line performance option was the D500, a package that included the 361 cubic-inch horsepower engine with ram-induction featuring twin four-barrels. Going from zero to sixty mph took only 8 seconds. The D500 performance option was available the following year, in 1961, but this would be the last year the package was offered. In comparison to the prior year, the D500 was detuned and now produced less horsepower. The 318 cubic-inch V8 engine was still producing 230 horsepower and there were multiple engines and options available all the way up to the newly introduced Ram and Police trim. Both of these trims came equipped with a new 383 cubic-inch V8 with the Police version producing an astonishing 325 horsepower while the Ram was slightly higher at 330. The torque was equally as impressive with the Police version producing 425 foot-pounds and the Ram producing 460 foot-pounds.

1962 was a great year for the Dart. With a new engine, the 413 cubic-inch Max Wedge, horsepower skyrocketed to 420. The name 'Max Wedge' referred to the 'Maximum Performance' label used in factory advertising while the 'Wedge' represented its wedged-shape combustion champers. With a zero-to-sixty time of just 5.8 seconds, the Max Wedge engine was not intended for every-day driving but rather for the racing circuit. The base engine was still the 2-barrel 318 cubic-inch V8 and produced the 230 horsepower. The Police and Ram options were still offered. The performance options available to the Dart may have been astounding for 1962 but the styling was a different story. The wheelbase was shortened by 2 inches, now at 116, making it smaller than most full-size vehicles and put it into the category of 'intermediate car'. Many people did not agree with the exterior design and styling, considering it to be rather ugly. Dodge retained the three-tier model line-up, except it replace the Dart Seneca with the Dart, the Dart Pioneer was replaced by the Dart 330, and the Dart 440 replaced the Dart Phoenix.

For 1963 the Dart name was no longer used on full-size vehicles but now adorned compact vehicles. The Dart name was used as a replacement for the Dodge Lancer, which had not lived up to sales and popularity expectations. The Lancer had been based and styled on the Valiant. It lack of individuality may have been part of its demise. The Lancer GT was shoved aside to make room for the all new sport-compact vehicle, the Dart GT. The wheelbase once again decreased to 111 inches but it was still five inches more than the Valiants. It was based on the Chrysler A-body and would be produced in compact form from 1963 through 1976. With 30.2 cubic-feet of trunk volume and an overall length of 195.9, the Darts were capable of carrying lots of cargo while its longer length improved the overall driving comfort.

The GT was considered the top-of-the-line in respects to performance, however the only available engines offered were six-cylinders. The base engine produced just over 100 horsepower while the 225 cubic-inc engine was capable of 145 horsepower. The glorious days of the Dart vehicles powered by monstrous V8 engines had come to an end, at least for a while. Where performance decreased, styling increased. The design was clean, with large, round front headlights and a sloped hood. The rear roof pillar was thick and appropriately angled, giving the Dart a very appealing roof line. The interior was comfortable and complemented the quality of the vehicle. A 50,000 mile warranty was offered by Dodge. An offering that showcased their confidence in the vehicle.

1964 brought with it a 273 cubic-inch V8 engine producing 180 horsepower. Not bad for a compact vehicle but it was no 400+ horsepower Max Wedge engine. The base engine was a 170 cubic-inch inline six-cylinder engine producing 101 horsepower and the 225 cubic-inch six-cylinder produced 145 horsepower. Production increased by around 15000 vehicles when compared with the prior year. The total production for GT's for 1964 was just under 50,000 units. The total production was around 193,035. The styling remained mostly the same with the exception of a new convex grille.

For 1965 production was slightly lower for the GT models, now around 45,000 units. There were four engine options, the two six-cylinder engines, the 273 cubic-inch V8, and a new version of the 273 power-plant. With the extra modification the 273 cubic-inch V8 was capable of producing 235 horsepower and could propel the Dart GT from zero to sixty in 8.2 seconds. Part of the decrease in sales was due to the introduction of the Ford Mustang.

The vehicle became more 'square' in 1966. The headlight bezels and grille were now rectangular. All four engine options were offered. Sales continued to decline, this time dropping by around 10,000 units for the GT model. Total production was just over 176,000.

To stay competitive in an ever changing market and to match such vehicles as the Chevrolet Nova SS, Dodge introduced the Dart GTS in 1968. In GTS trim the vehicle came equipped with a 340 cubic-inch V8 engine producing 275 horsepower or could be ordered with an optional 383 cubic-inch V8 that produced 300 horsepower. Other enhancements included a Rallye suspension, larger wheels and rims, and exhaust system complete with a chrome trim. Performance could be further increased with the optional four-speed Hurst floor shift manual or the Torque-Flite automatic. Standard was the three-speed manual transmission which proved to be the least favorite when the GTS package was ordered. Less than 9,000 examples of the GTS were sold.

The styling of the GTS version was aggressive. It was easily identifiable with the rear end 'bumble-bee' stripe, body side racing stripes, bulges in the hood, and air vents.

A 383 and 440 cubic-inch engine performance options, with help from the Hurst-Campbell after-market company, were available in limited numbers. These vehicles were void of most amenities including power steering and were purpose-built to go fast in a straight line. To add to the performance most came with aftermarket ignition kits, hoses, headers, and air cleaner. Less than 70 examples of the 440 cubic-inch engine option were available, making them highly sought-after and extremely rare by today's standards.

There were 80 vehicles assembled with a 426 cubic-inch V8 Hemi engine. Heavy modifications were made to the entire vehicle including a fiberglass hood and front fenders, one-layer Corning glass for the side windows, no side mirrors, and more. The purpose was to reduce the overall weight of the vehicle while still retaining strength and rigidity. The result was a car that could run the quarter mile in the 10 second range.

In 1969 the exterior of the vehicle was slightly modified. The GTS 383 cubic-inch V8 optional engine received an increase in horsepower, now rated at 330. When this option was ordered, Dodge increased the front torsion and sway bars to strengthen the suspension.

Dodge introduced the Dart Swinger 340 in 1969. It came equipped with a 275 horsepower 340 cubic-inch V8 and four-speed manual gearbox with Hurst shifter. The suspension was Rallye and exterior displayed 'Swinger' bumble bee stripes and 14 inch wheels. Around 20,000 examples of the Swinger 400 were produced in 1969. Just over 6,700 of the GTS versions were sold.

Dodge updated the front and rear styling of the Darts in 1970. The hood featured long but narrow hood scoops, replacing the smaller vents. The GTS and Swinger 340 were still available; however the Swinger now came standard with a three-speed manual gearbox. The Swinger was still popular but sales dipped to 13,785. The 340 cubic-inch engine produced 275 horsepower while the 383 cubic-inch power plant produced 330 horsepower.

The Dodge Demon was added to the lineup in 1971. It sat atop a 108 inch wheelbase which was shorter than the other Darts. Available in two trims the standard version came equipped with a 198 cubic-inch inline six-cylinder engine. The optional Demon 340 package was fitted with Chrysler's 340 small-block engine that produced an astonishing 275 horsepower. Also standard was a three-speed fully synchronized floor shifter, sport suspension, dual exhausts, and Rallye instrument cluster. On the exterior of the vehicle sat controversial cartoon devil decals. A Demon Sizzler option soon followed that mimicked the standard options of the base Demon but added the trim pieces of the Demon 340. The following year things remained mostly unchanged except due to rising emissions and safety regulations, the 340 cubic-inch engine was detuned to produce 240 horsepower, a loss of 35 horsepower.

The Demon logo's proved to be too much for certain religious groups and pressured Dodge to remove it from the vehicles. In 1973, the decals were removed and the name was changed to the Dodge Dart Sport.

In 1974 Dodge responded to other pressure, this time being applied by rising government regulations, emissions and safety concerns. The 340 cubic-inch engine was replaced with a 360 cubic-inch engine that was emissions friendly but still retained about the same horsepower rating as its predecessor. The following year the engine was detuned to comply with increasing emission standards and now produced 230 horsepower. The trend continued in 1976 and the horsepower was decreased even further, now at 220. This was the last year for the Dodge Dart Sport.

The Dart had lived a long production life span and had endured multiple aesthetic and mechanical changes throughout the years. It had gone from a 118 inch wheelbase to a low of 108 inches. It was a full-size, it was a compact; it was a daily driver, it was a high-performance racing machine. It could be had in two-door, four-door, convertible, hardtop, fastback, and even a station wagon. Produced for 16 years, Dodge had evolved and adapted the Dart to all the different trends, safety and emission concerns, and government regulations that the market had to offer. When individuals today envision Dodge's of the late 1960's, rarely does the Dart come to mind, rather it is often overshadowed by the Charger and the Super Bee. This is unfortunate, because the Darts had class, character, and were very durable, many still around today. Country-specific Darts were sold in countries such as Australia, Spain, Canada, Brazil, and Columbia. With approximately 3.7 million compact Darts sold, the vehicle had achieved an undeniable reputation for longevity, durability, and value.

By Daniel Vaughan | Jul 2007
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Average Auction Sale: $21,435

 
Dodge: 1971-1980
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Monthly Sales FiguresVolume
September 201444,020 
August 201449,895 
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June 201450,314 
May 201457,923 
April 201453,463 
March 201460,575 
February 201449,744 
January 201434,905 
December 201347,689 
November 201341,506 
October 201345,314 
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