1912 Model 36 ![]() |
1911 Pierce-Arrow Model 36 news, pictures, and information | ||
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The Pierce automobiles were very durable and popular with many professionals including physicians who needed reliable transportation. When Pierce began production they used a French-built De Dion-Bouton engine and later switched to a design of their own making.
In 1909 the company changed its name to Pierce-Arrow, following the success of the Great Arrow models which had been produced from 1904 through 1908. The high-quality luxury cars continued and were purchased by those who had wealth and style.
By 1912 there were three six-cylinder models offered. The entry Model 36 Runabout was powered by a 36-horsepower engine and had an extra 'mother-in-law' seat, also known as a 'dickey'. The second option was the 48-horsepower engine while the top of the line engine was the 66-horsepower option.
There were 1,453 vehicle produced in 1912 by Pierce-Arrow. Its tail lamps and hexagon-shaped side were courtesy of Robert H. Dawley. Dawley had been working with Pierce-Arrow for a number of years and was responsible for many of its exquisite and prominent features.
The average salary in 1912 was nearly $600. With the Model 36 costing nearly $4000, these vehicles were for select clientele.
By Daniel Vaughan | Aug 2006
In 1909 the company changed its name to Pierce-Arrow, following the success of the Great Arrow models which had been produced from 1904 through 1908. The high-quality luxury cars continued and were purchased by those who had wealth and style.
By 1912 there were three six-cylinder models offered. The entry Model 36 Runabout was powered by a 36-horsepower engine and had an extra 'mother-in-law' seat, also known as a 'dickey'. The second option was the 48-horsepower engine while the top of the line engine was the 66-horsepower option.
There were 1,453 vehicle produced in 1912 by Pierce-Arrow. Its tail lamps and hexagon-shaped side were courtesy of Robert H. Dawley. Dawley had been working with Pierce-Arrow for a number of years and was responsible for many of its exquisite and prominent features.
The average salary in 1912 was nearly $600. With the Model 36 costing nearly $4000, these vehicles were for select clientele.
By Daniel Vaughan | Aug 2006
![]() | ![]() | ![]() | Mini Tonneau |
The company soon became interested in the automobile manufacturing and built its first prototype - a steam powered automobile - in 1900. After doing further research, the company decided to use a gasoline engine and built two gasoline powered automobiles in 1901. The first automobiles were simply called Pierce and were small one-cylinder vehicles.
The first Pierce to use the Arrow name as its model designation appeared in 1903. By 1907, the company was producing a wide variety of four- and six-cylinder vehicles and was becoming known as one of the leading manufacturers of luxury automobiles in America.
In 1911, the Pierce Arrow Company offered three models - a Model 36, a Model 48 and a Model 66. This example is the Model 36, powered by a six-cylinder, 38 horsepower engine. Known as the Miniature Tonneau because it was smaller than the standard touring car, it was one of the five body styles offered.
![]() | ![]() | ![]() | Mini Tonneau |
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1911
Pierce-Arrow
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| 38 | Model 36 | Model 43 | Model 48 | Model 66 | Model 80/81 | Series 33 | Twelve |
1912 Model 36 ![]() |



















1911