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1911 Pierce-Arrow Model 36 news, pictures, and information

The Pierce automobiles were very durable and popular with many professionals including physicians who needed reliable transportation. When Pierce began production they used a French-built De Dion-Bouton engine and later switched to a design of their own making.

In 1909 the company changed its name to Pierce-Arrow, following the success of the Great Arrow models which had been produced from 1904 through 1908. The high-quality luxury cars continued and were purchased by those who had wealth and style.

By 1912 there were three six-cylinder models offered. The entry Model 36 Runabout was powered by a 36-horsepower engine and had an extra 'mother-in-law' seat, also known as a 'dickey'. The second option was the 48-horsepower engine while the top of the line engine was the 66-horsepower option.

There were 1,453 vehicle produced in 1912 by Pierce-Arrow. Its tail lamps and hexagon-shaped side were courtesy of Robert H. Dawley. Dawley had been working with Pierce-Arrow for a number of years and was responsible for many of its exquisite and prominent features.

The average salary in 1912 was nearly $600. With the Model 36 costing nearly $4000, these vehicles were for select clientele.

By Daniel Vaughan | Aug 2006
Mini Tonneau
 
Pierce Arrow actually evolved from a manufacturing firm that originally made birdcages. The predecessor company - Heintz, Pierce, and Munschauer - was founded in 1865 in Buffalo, New York. In 1872, the company was re-organized and partner George N. Pierce bought controlling interest, and by 1896 it became one of the largest producers of bicycles in America.

The company soon became interested in the automobile manufacturing and built its first prototype - a steam powered automobile - in 1900. After doing further research, the company decided to use a gasoline engine and built two gasoline powered automobiles in 1901. The first automobiles were simply called Pierce and were small one-cylinder vehicles.

The first Pierce to use the Arrow name as its model designation appeared in 1903. By 1907, the company was producing a wide variety of four- and six-cylinder vehicles and was becoming known as one of the leading manufacturers of luxury automobiles in America.

In 1911, the Pierce Arrow Company offered three models - a Model 36, a Model 48 and a Model 66. This example is the Model 36, powered by a six-cylinder, 38 horsepower engine. Known as the Miniature Tonneau because it was smaller than the standard touring car, it was one of the five body styles offered.
Mini Tonneau
 
The Pierce-Arrow automobile was a status symbol owned by many Hollywood stars, corporate tycoons and royalty. In 1909, U.S. President William Howard Taft ordered two Pierce-Arrows to be used for stat occasions; these were the first official automobiles of the White House. By 1911, the Pierce-Arrow car company offered three models: a Model 36, a Model 48 and a Model 66. This example is the Model 36, and it is powered by a six-cylinder, 36 horsepower engine. The body style, one of five styles then offered, was known as the Miniature Tonneau because it was smaller than the standard touring model. This car has been owned by the same family since 1946.
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Arrow Right 1911 Pierce-Arrow models
Pierce Arrow Model 48

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Similarly Priced Vehicles from 1911
Pope-Hartford Model W ($2,750-$4,150)
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Marmon Model 32 ($2,750-$4,100)
Simplex Model 50 ($4,500-$4,500)
Oldsmobile Limited ($4,995-$6,995)
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Pierce-Arrow: 1911-1920
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Pierce-Arrow History
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Model 36
Model 43
Model 48
Model 66
Model 80/81
Series 33
Twelve

1912 Model 36 Image Right
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