1940 Mercury Eight Series 09A news, pictures, specifications, and information
Chassis Num: 210570
|Sold for $52,800 at 2007 Worldwide Auctioneers.|
The Mercury nameplate was the result of Edsel Ford who envisioned the it as a brand that would fall below the luxury brand of Lincoln but above the entry-level Fords. As much needed convincing to father, Henry, and other family members, the project was given the green light. By the close of the 1930s, cars were being assembled and producing with Mercury badges.
From the start, the Mercury brand was successful. It competed against General Motors products of Pontiac and Oldsmobile and it took a few years to assemble similar sales figures as these household names.
During the early 1940s, Mercury averaged around 80,000 units per year which put it in twelfth or thirteenth in the industry.
The name 'Mercury' is from the winged messenger god in Greek mythology. In keeping true to its name, the Mercury had performance and style. They sat on a wheelbase four-inches longer than the Ford, measuring 116 inches. Styling featured curved fenders, rounded body lines, and a crisp and pointy front end.
When production began, the Mercury was available in either two- or four-door 'beetleback' sedans, a notchback sedan coupe, and a convertible coupe. Prices ranged from around $915 to just over $1,000. In 1940, a convertible sedan was added to the line-up. Around 1,150 of this bodystyle were created as it was a one-year option and carried a hefty price tag.
This Convertible Sedan is finished in the rare and original color of Albacore Blue. The interior of this car is burgundy with a matching tan top. It has many factory options such as AM radio and factory heater that includes a defroster. Unusual for the era was the locking steering wheel, which helped in theft prevention. This technology would not become widely used throughout the market until the late 1960's.
On auction day this car was sold for $52,800, falling with the low end of the estimated value. It is a brilliant and rare automobile that is one of hte few remaining survivors of this bodystyle in modern times.
By Daniel Vaughan | Nov 2007
By Daniel Vaughan | Jul 2009
The Mercury was priced several hundred dollars more than the Ford V-8. It was targeted at Dodge and Oldsmobile and the lower end of the Chrysler and Buick market. It was styled by E.T. 'Bob' Gregorie and the influence of Gregorie's popular Lincoln-Zephyr design is quite evident.
Wheelbase was increased from 116 inches to 118 for 1940, when this convertible sedan was built. It offered its own version of the Ford V8 - 95 horsepower with hydraulic brakes.
|Edsel Ford's Speedster Stars at 'The Amelia'|
|Edsel Ford's 'continental car', a custom boattail speedster, will take its rightful place in the Sports Car Class of the 18th annual Amelia Island Concours d'Elegance. In the shape of Edsel's seminal speedster is the genesis of Ford's legendary design department. Edsel Ford was hardly 'a chip off the old block'. The acorn fell well away from the mighty oak that was Henry Ford, founder of the Ford Motor Company. Edsel was not just the President of Ford, he was a car guy to his core. His ta...[Read more...]|
|Lincoln at Los Angeles Auto Show Press Days: Celebration of Its Past and Future As Brand Rolls Out Its Reinvention|
|> The brand pays tribute to its heritage today, displaying seven of the most influential Lincoln designs > Thursday sees a display full of the all-new MKZ premium midsize sedan and MKZ Hybrid, the future of Lincoln, on the Lincoln stand > Lincoln launches on Tumblr http://lincolnnow.tumblr.com beginning with the visually stunning classic Lincolns shown on the stand and select images from archives. Continues with an all-new collection of photographs by photographers Jamie Beck and Kevin Burg ...[Read more...]|
|Classic Motorcar Auctions' Grande Salon Event Tops $1.7 Million|
|Classic Motorcar Auctions LLC announces total sales for their 3rd annual Grande Salon Auction reached $1.7 million, including buyer's premium. The two-day auction, which was held Sept. 15-16, 2012 during the Glenmoor Gathering event at the historic Glenmoor Country Club in Canton, Ohio, had a 51% sell-through rate. The auction's high sale was a beautifully restored 1937 Cord 812 Supercharged Phaeton at $150,000, followed by the 1912 Ford Model T prototype six cylinder Speedster once belong...[Read more...]|
|Rolex Monterey Motorsports Reunion : Cobras Take It To The Limit|
|Today was the day everyone was waiting for, or at least the 30 or so thousand people flocking to the Rolex Monterey Motorsports Reunion were waiting for it: the chance to see 45 competition Shelby Cobras charging around California's famously challenging 2.238-mile road course known as Mazda Raceway Laguna Seca. The Cobras are part of the Reunion's celebration of the Shelby Cobra's 50thAnniversary, and besides those signed up for racing, there were hundreds more in the paddock, surrounding corr...[Read more...]|
|Classic Motorcar Holds Grande Salon Auction During Glenmoor Gathering|
|1912 Edsel Ford Model T Six Cylinder Speedster to Cross the Block CANTON, Ohio - Classic Motorcar Auctions LLC will hold their 3rd annual Grande Salon Auction Sept. 15-16, 2012 during the Glenmoor Gathering event at the historic Glenmoor Country Club in Canton, Ohio. The Grande Salon Auction will feature more than 150 antique, classic and sports cars as well as various automotive memorabilia up for bid. Vehicles will be available for preview on Friday, Sept. 14 from 1-8 p.m. The a...[Read more...]|
|Other models by Mercury|
© 1998-2014. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.