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1930 LaSalle Model 340 news, pictures, specifications, and information

The Lasalle Company was introduced by General Motors in 1927 as a alternative model to Cadillac. There had been a large price gap between the Buick and Cadillac model line and GM felt a new marque would be appropriate. The LaSalle line was designed by Harley Earl who worked in the newly formed Art and Color department. Inspired by the best of American and European styles, the vehicles were stunning and elegant. The designs were so successful that within a few years, the Cadillac vehicles were updated to resemble the design. By 1929 the LaSalle vehicles were outselling Cadillac's and a year later accounted for 75 percent of the Cadillac's sales.

This 1930 LaSalle Five Passenger Phaeton Model 340 with chassis number 8721020 has coachwork by Fleetwood. It has a three-speed synchromesh transmission, shaft drive and a 340 cubic-inch engine. Mechanical drum brakes can be found at all four corners. The 134 inch wheelbase is suspended by leaf springs and sold axle in the front and leaf springs and live axle in the rear.

It was offered for auction in 2006 at Meadow Brook where RM Auctions performed the auctioning duties. It was estimated to fetch $90,000 - $120,000. There was interest, but with a high bid of $55,000 the car remained unsold.

By Daniel Vaughan | Aug 2006
Town Sedan
Coachwork: Fisher
Chassis Num: 603471
 
Sold for $49,500 at 2007 RM Auctions.
The Lasalle Company was introduced by General Motors in 1927 as a alternative model to Cadillac. There had been a large price gap between the Buick and Cadillac model line and GM felt a new marque would be appropriate. The LaSalle line was designed by Harley Earl who worked in the newly formed Art and Color department. Inspired by the best of American and European styles, the vehicles were stunning and elegant. The designs were so successful that within a few years, the Cadillac vehicles were updated to resemble the design. By 1929 the LaSalle vehicles were outselling Cadillac's and a year later accounted for 75 percent of the Cadillac's sales.

This vehicle has a three-speed synchromesh transmission, shaft drive and a 340 cubic-inch engine. Mechanical drum brakes can be found at all four corners. The 134 inch wheelbase is suspended by leaf springs and sold axle in the front and leaf springs and live axle in the rear.

By Daniel Vaughan | Aug 2007
Town Sedan
Coachwork: Fisher
Chassis Num: 603471
 
Sold for $49,500 at 2007 RM Auctions.
This 1930 LaSalle Town Sedan was offered for sale at the 2007 RM Auctions at Meadow Brook where it was estimated to sell between $55,000 - $65,000. The car is powered by a 340 cubic-inch side-valve V8 engine that is capable of producing 90 horsepower. The engine is mated to a three-speed synchromesh gearbox and there are four-wheel mechanical drum brakes.

The LaSalle marque was introduced by General Motors in 1927 as a way to bridge the price gap between Buick and Cadillac. The design of these vehicles were left up to GM's newly created Art and Color department, with legendary Harley Earl serving as the head of the department. From this group, the elegant and memorable designs of the LaSalle were created, featuring design cues inspired by European marques. The front was similar to that of a Hispano-Suiza and soon would be found on the Cadillac models. The bodies were handled by either Fisher or Fleetwood. The combination was so successful that LaSalle outsold Cadillac for 1929 and a year later accounted for 75 percent of Cadillac's sales.

The Town Sedan was a Fisher design and sits on-top of a 134-inch wheelbase. This example was treated to a restoration during the mid-1990s. It has been shown at several events and has been awarded a Senior First badge by the Cadillac LaSalle Club and the Classic Car Club of America.

There were around 3,000 examples created of this model and they carried a price tag of $2,590. It is believed that fewer than ten exist in modern time. The vehicles rarity and well-kept restoration had bidders driving the sale price to $49,500.

By Daniel Vaughan | Aug 2007
Five Passenger Phaeton
Coachwork: Fleetwood
Chassis Num: 610649
 
Sold for $66,000 at 2012 RM Auctions.
The LaSalle automobile created in 1927 holds a special place in history as it is considered to be the first American car to have been styled from concept to reality. They were smaller and lighter than the Cadillac and built on a similar chassis. There were eleven standard body styles to select from, all built by Fisher, and four custom Fleetwood models. They offered Cadillac level quality at nearly $1,000 savings.

For 1930, Fleetwood offered six bodies, of which the most expensive was the $3,995 five-passenger All-Weather Phaeton (convertible sedan). This example was ordered through the Cincinnati Cadillac dealer and delivered to its first owner, J.M. Wright, on January 28th of 1930. Dean Buchanan, a longtime owner of the vehicle, discovered it in a classified ad in the Detroit News in the mid-1970s. Stored in a shed for many years, it had been owned by a railroad worker who lacked the means to restore it.

Mr. Buchanan began a nearly 15 year restoration beginning in the mid-1980s. Upon completion, it was awarded first place at the 2002 Bay Harbor Concours, followed by a first a Meadow Brook. It completed the summer with a First in Class at the Cadillac LaSalle Club national meet in Dearborn.

The Series 340 is powered by a 340 cubic-inch L-head V8 engine offering 90 horsepower and mated to a three-speed manual transmission. It is painted with correct Bay Tree panels and Bonaventure Green fenders and body moldings. The interior features tan upholstery and a tan canvas top.

In 2012, the car was offered for sale at the Amelia Island sale presented by RM Auctions. It was estimated to sell for $90,000 - $120,000. As bidding came to a close, the car had been sold for the sum of $66,000 inclusive of buyer's premium.

By Daniel Vaughan | Apr 2012
Rumbleseat Convertible
Coachwork: Fisher
 
The LaSalle was the 'companion' car to Cadillac, launched in 1927 (and in production until 1940). As such, it was priced below a Cadillac but retained many of the styling cues of its big brother. The 1927-33 LaSalles are considered Full Classics by the Classic Car Club of America.

The LaSalle was created when General Motors President Albert M. Sloan spotted a void between the high-end Cadillac and Buick. Legendary GM designer Harley Earl was brought to the company to design the first LaSalle and shortly thereafter formed the first design department, initially known as the Art and Colour Department.

Built on a 134-inch wheelbase chassis and powered by a 340 cubic-inch V8, this LaSalle features a Cadillac accessory trunk, Pilot Ray driving lights and radiator stone guard. It was the recipient of an expensive professional restoration about 25 years ago and remains in excellent condition.
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