Concept Carz Home
 CoupesArrow PictureManufacturersArrow PicturePackardArrow PictureCustom Eight (1948 - 1950)Arrow Picture1948 Packard Custom Eight 
1949 Custom Eight Image Right
 

1948 Packard Custom Eight news, pictures, specifications, and information

Packard had introduced their handsome new 'Clipper' in 1940 but by the post-war period it appeared to be dated. Faced with a styling decision, they decided to hold something of the original lines of the Clipper and endeavor to make it look more contemporary. While a fine car, the styling results are somewhat controversial. Packard set a new sales record with this model.
By Daniel Vaughan | Oct 2006
Closed Standard Wheelbase Club Sedan
 
For 1948, the entire Packard line-up was completely restyled. For Packard, it represented an all new look - a complete break from its pre-war design. The Custom Eight series was Packard's top-of-the-line series. The Custom Eight was instantly recognizable by its egg crate-style front grille and special trim. It was powered by Packard's legendary in-line, 356 cubic-inch straight-eight motor that developed 160 horsepower. Factory price of the Custom Eight club sedan was $3,700.

A complete restoration of this Packard was completed in late 2013. Its first appearance at an automobile event following that restoration was the 2014 Stan Hywet Hall & Gardens Concours d'Elegance.
When the Packard Company began automobile production in 1899, it was known as Ohio Automobile Company. In 1903 the name was changed to the Packard Motor Car Company when it moved from Warren, Ohio to Detroit, Michigan. The move was the result of a majority stock purchase made by investors in the Detroit area.

Packard had sustained a Great Depression and a World War and was still at the fore-front of vehicle production. Advances in automotive technology and design were making vehicles more and more exciting each day. During the early forties Packard decided to compete in a broader market by introducing the Clipper, a vehicle aimed at higher production but lower cost.

The Briggs Manufacturing Company was tasked with building the Clipper bodies. This conclusion was made after the Briggs Manufacturing Company had stated and proven to the Packard Company that they could produce the bodies cheaper than Packard. Production of the bodies began and the price Briggs Manufacturing Company had quoted Packard proved to be too low, so the price was raised leaving Packard with the extra cost. It would have been cheaper for Packard to produce the bodies themselves.

The sales of the Clipper series were very successful, outselling Cadillac and LaSalle. The vehicles were stylish, durable, and elegant. The body of the vehicle had been designed by Howard 'Dutch' Darrin and sat atop the 120 chassis. The Packard 120 was the company's first sub-$1000 car. It was aimed at stimulating sales and increasing production.

The sixteen valve eight-cylinder engine powering the Clipper was capable of producing 125 horsepower, a rather high figure at the time. The modern body, stylish interior, excellent performance, and Packard quality made the Clipper Series very desirable.

In February of 1942 the United States Government ordered all manufacturers to cease production of automobiles and shift their priorities to war related efforts. Packard began the production of aircrafts and marine engines, ambulance and military vehicles. More than 60,000 combined engines were produced by the Packard factory during the war.

In 1945 the war had ended and Packard went back to automobile production. They had made $33 million through their engine and military vehicle sales, $2 million was used to renovate and update their facilities. Packard was in excellent financial condition. Most of the automobile parts that had been created prior to the war were in bad shape. They had been put in storage in order to make space for equipment that was needed to design and build military vehicles. The storage was often subject to the weather and the elements. As a result much of the equipment and supplies needed to be replaced.

Post WWII Era
When automobile production began, Packard decided to only produce the Clipper Series and abandon the other model lines. For 1946 Packard produced the Clipper Six 2100 and 2103, Super Clipper 2103, and the Custom Super Clipper 2106. The Super Eight and Custom convertibles were added in 1947. In 1949 Packard introduced the 23rd Series Eight and Deluxe Eight.

The Clippers were very unique and innovative for their time. They featured an alarm on the gas tank that would whistled as the fuel was pumped, stopping only when the tank was full. The running boards and door hinges were concealed adding to the smooth appearance of the body. The Clipper Series were also very wide. This not only gave passengers extra interior room but it gave the vehicle stability at speed around the corners. The width was a foot wider than it was tall making it the widest vehicle in production at the time.

For 1948, the Clipper name no longer appeared on the Packards; the models were now known as the Eight Series in Standard, Deluxe, Super and Custom. Within these groups, there were standard wheelbases, long wheelbases which were mostly reserved for limousines. The standard/deluxe eight-cylinder engine was an L-head unit with cast-iron block and displaced 288 cubic-inches. Horsepower measured 130. The super eight had a 356 cubic-inch eight-cylinder engine and it produced 145 horsepower. The most powerful engine in the Packard lineup for 1948 was the Custom Eight L-head engine which had a 356 cubic-inch displacement and 160 horsepower. The Custom Eight was Packard's luxury line which required this powerful engine to carry its rather large and luxurious body. The rear wheels were given standard fender skirts, giving the car a clean and graceful line from front to rear. The front had an eggcrate-style grille insert design with a vertical cormorant or pelican mascot adorning the front of the hood. The price range in this category began at $3700 and escalated to nearly $4900 for the 4-door Limousine.

The Super Eight sat in between the Standard/Deluxe and the Custom Eight, offering excellent performance and style at a reasonable price.

The Eight Series, with names such as Deluxe, Standard, and Custom would adorn the Packard's for many years. Packard had one of the more unique naming schemes for an American car company, with each year representing a new Series and did not follow a model year changeover system.

By Daniel Vaughan | Jul 2007
2014 SPANISH GRAND PRIX - PREVIEW
 Round Five of the 2014 Formula One World Championship brings us to Barcelona for the Spanish Grand Prix, held at the Circuit de Barcelona-Catalunya. Contents · Driver / Senior Management Quotes o Lewis Hamilton o Nico Rosberg o Toto Wolff o Paddy Lowe · Circuit de Barcelona-Catalunya: The Inside Line o In the Cockpit o On the Pit Wall · Anniversaries · #GlobalGrandstand Lewis Hamilton It's been good to have a bit of a...[Read more...]
McQueen's Famous 1956 Jaguar Coming to Pinehurst Concours
VILLAGE OF PINEHURST, N.C. (April 16, 2014) – A 1956 Jaguar XKSS owned by movie legend Steve McQueen, now housed at the world famous Petersen Automotive Museum in Los Angeles, will make the cross country trip from California to North Carolina and be displayed at the 2014 Pinehurst Concours d'Elegance. McQueen, called 'The King of Cool,' became the highest paid movie star in the world in 1974 and starred in such movies at 'Bullitt,' 'The Great Escape' and 'Papillon.' McQueen, who was al...[Read more...]
MERCEDES-BENZ 2014 G63 AMG: THE ULTIMATE G-CLASS
 The latest technology for the AMG off-road icon: the new 2014 G63 AMG impresses with a state-of-the-art powertrain, expressive new design and improved efficiency. All this is largely attributable to the AMG 5.5-liter V8 biturbo engine delivering 536 hp and the AMG SPEEDSHIFT PLUS 7-speed automatic transmission. Every new AMG high-performance vehicle offers an outstanding mix of 'more power from less fuel' – and the G63 AMG is no exception. The 'strong man' in the AMG model range has been furt...[Read more...]
Mercedes-Benz USA Announces Pricing for 2014 SLS AMG Black Series and C63 AMG Edition 507
MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today announced pricing for the 2014 SLS AMG Black Series coupe and the 2014 C63 AMG Edition 507 sedan and coupe. Both models are part of an exclusive lineup of high-performance AMG models available at all U.S. Mercedes-Benz dealers. The Manufacturer's Suggested Retail Pricing for the MY14 SLS AMG Black Series is $275,000 (plus $1,800 for destination and delivery). Pricing for the MY14 C63 AMG Edition 507 sedan will begin at $70,000 (plus $925 fo...[Read more...]
BMW ANNOUNCES PRICING FOR ALL-NEW X5 SPORTS ACTIVITY VEHICLE
 Woodcliff Lake, NJ – June 24th, 2013 … It isn't often that an automobile manufacturer gets to launch an entirely new vehicle segment, but that's exactly what BMW did in 1999 when it introduced the world's first Sports Activity Vehicle – the BMW X5. Two generations and some 1.3 million vehicles later, the BMW X5 is set to enter its third generation. As its predecessors have done before, the all-new 3rd generation X5 will again set new standards for luxury, versatility and – because it is a BMW f...[Read more...]
180
200
250
3-35 Fourth Series
300
38
645
745
845
Caribbean
Cavalier
Clipper
Custom Eight
Eight
Four Hundred
Model 18
Model 30
Model F
One-Twenty
Patrician
Six
Super Deluxe
Twelve

1949 Custom Eight Image Right
© 1998-2014. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.