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2007 Mitsubishi Outlander news, pictures, and information | ||
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The 2007 Mitsubishi Outlander ad campaign aims to 'outbroadcast' the features of the all-new compact sport utility, as viewers are introduced to the new model on the just-launched microsite, http://www.outeverything.com. With the 2007 Outlander campaign, Mitsubishi Motors North America, Inc. debuts an updated advertising design theme to complement a new series of models to be introduced over the next 18 months. Outlander goes on sale in November.
The Outlander advertising campaign illustrates for consumers how the generously equipped SÚV can 'OutFast,' 'OutBlast,' and 'OutMusic' the competition, among other attributes. The full campaign, which will cover print, online and broadcast outlets, is set to launch Nov. 6 and was developed by Mitsubishi's national advertising agency, BBDO, wîth the online elements developed by Organic, Inc. Additionally, the Outlander ad campaign incorporates Mitsubishi's 'Driven to Thrill' tagline as well as the '25 years in America' corporate logo, as part of the company's yearlong anniversary celebration.
'Mitsubishi is a passionate, purposeful company that delivers driving thrills, innovation and value in every vehicle it builds,' said Mike Nash, director of advertising, MMNA. 'This is always the underlying message of all our advertising and this campaign particularly underscores how the new Outlander outclasses and outperforms its competition. The Outlander has so many 'outstanding' features, it was a no-brainer to put the emphasis on the performance heritage of the company and the superiority of the model,' Nash continued.
The microsite was designed to drive dealer traffic and create excitement among online car buyers and enthusiasts. As wîth the recently relaunched Mitsubishicars.com, Mitsubishi's new consumer Website, the Outlander site features dramatic styling and design elements wîth the car taking center stage. The site was also designed to emphasize each of the Outlander's key features not usually available in SÚVs of its class, such as a new 220-hp aluminum MIVEC V-6 engine and six-speed Sportronic(R) automatic transmission, first-ever Hard Disc Drive (HDD) based Navigation system featuring 30 gigabytes of potential music storage, Bluetooth(R) cellular phone interface system, an underfloor-stowable compact third row seat and 650-watt Rockford Fosgate premium audio system.
The print campaign will commence in the November issues of Road&Track, Car & Driver, Autoweek, Motor Trend and Automobile magazines, and complements the microsite wîth the 'Out Everything' tagline.Source - Mitsubishi
The Outlander advertising campaign illustrates for consumers how the generously equipped SÚV can 'OutFast,' 'OutBlast,' and 'OutMusic' the competition, among other attributes. The full campaign, which will cover print, online and broadcast outlets, is set to launch Nov. 6 and was developed by Mitsubishi's national advertising agency, BBDO, wîth the online elements developed by Organic, Inc. Additionally, the Outlander ad campaign incorporates Mitsubishi's 'Driven to Thrill' tagline as well as the '25 years in America' corporate logo, as part of the company's yearlong anniversary celebration.
'Mitsubishi is a passionate, purposeful company that delivers driving thrills, innovation and value in every vehicle it builds,' said Mike Nash, director of advertising, MMNA. 'This is always the underlying message of all our advertising and this campaign particularly underscores how the new Outlander outclasses and outperforms its competition. The Outlander has so many 'outstanding' features, it was a no-brainer to put the emphasis on the performance heritage of the company and the superiority of the model,' Nash continued.
The microsite was designed to drive dealer traffic and create excitement among online car buyers and enthusiasts. As wîth the recently relaunched Mitsubishicars.com, Mitsubishi's new consumer Website, the Outlander site features dramatic styling and design elements wîth the car taking center stage. The site was also designed to emphasize each of the Outlander's key features not usually available in SÚVs of its class, such as a new 220-hp aluminum MIVEC V-6 engine and six-speed Sportronic(R) automatic transmission, first-ever Hard Disc Drive (HDD) based Navigation system featuring 30 gigabytes of potential music storage, Bluetooth(R) cellular phone interface system, an underfloor-stowable compact third row seat and 650-watt Rockford Fosgate premium audio system.The print campaign will commence in the November issues of Road&Track, Car & Driver, Autoweek, Motor Trend and Automobile magazines, and complements the microsite wîth the 'Out Everything' tagline.Source - Mitsubishi
Mitsubishi Motors North America, Inc. (MMNA) has announced pricing for its all-new, second-generation Outlander compact sport-utility vehicle. The larger, more powerful 2007 Outlander will start at a manufacturer's suggested retail price (MSRP) of $21,370 for a well-equipped ES front-wheel drive model. Early buyers will receive a Mitsubishi 25th Anniversary discount of $1,380 for a starting MSRP of $19,990.All 2007 Outlander models are powered exclusively by a new all-aluminum MIVEC V-6 engine teamed to a six-speed Sportronic(R) automatic transmission, achieving 220-hp (Federal emissions.) A §egmènt-first Partial Zero Emissions Vehicle (P-ZEV) V6 engine achieves 213-hp. Each of the three trim lines offered for the 2007 Outlander -- the value-minded ES, the well equipped LS and the sport/luxury XLS -- come standard wîth front-wheel drive. The LS and XLS models also are available wîth an electronically controlled 4-wheel drive system. The Outlander LS model has an MSRP of $22,410 wîth front-wheel drive and $23,770 wîth 4-wheel drive. The Outlander XLS, which features standard 18-inch alloy wheels, an underfloor-stowable compact third row seat and additional amenities, has an MSRP of $23,650 wîth front-wheel drive and $25,010 wîth 4-wheel drive.
All Outlander models are equipped as standard wîth the Active Skid and Traction Control (ASTC) system. Standard safety features for all 2007 Outlander models include an advanced dual front air bag supplemental restraint system (SRS) wîth occupant sensors; front seat-mounted side-impact air bags and side curtain air bags (front and second row); an anti-lock braking system (ABS) wîth electronic brake-force distribution (EBD), and a tire pressure monitoring system.
Outlander ES Comes Generously EquippedA standard 220-hp V-6 engine gives Outlander ES a significant performance advantage over similarly priced four-cylinder compact SÚVs while still offering an EPA-rated 27 miles per gallon in highway driving. Standard equipment in Outlander ES includes: air conditioning and cabin air filter; ambient lighting monitor; cruise control; power windows, locks and mirrors; engine immobilizer and anti-theft alarm system; keyless entry, and an AM/FM/CD audio system wîth MP3 playback capability and six speakers.
Excellent Value at Every Level
The Outlander LS models add a number of exterior and interior enhancements, including: color-keyed folding power side view mirrors; roof rails; rear privacy glass; 16-inch alloy wheels; §teering wheel remote audio switches; leather-wrapped §teering wheel and shift knob; a driver's seatback pocket; two additional 12-volt accessory outlets (one in cockpit, one in cargo area); and floor mats. The LS also includes the Bluetooth(R) cell phone-ready pre-wire switch.Outlander XLS models offer a step up in handling response, user technology and comfort, adding: 18-inch alloy wheels; Sportronic magnesium §teering wheel shifter paddles (a §egmènt first); underfloor-stowable compact third row seat; automatic climate control system; hands-free Bluetooth cellular phone interface system wîth voice recognition; fog lights, and cargo area utility bars. The standard FAST (Freehand Advanced Security Transmitter) Key entry system allows passive vehicle unlocking and engine start/stop simply by carrying the remote control.
Premium Technology Options wîth Value Pricing
Outlander LS and XLS models offer an optional Navigation Package ($1,800 MSRP) that uses a seven-inch touch screen and hard disc drive wîth a digital music server. This package includes a versatile drive computer and an interface to customize operation of many vehicle features.
The Entertainment Package available for Outlander LS models ($1,150 MSRP) includes a rear seat DVD player wîth nine-inch LCD screen, remote control, wireless headphone, auxiliary video input jack and a 115-volt accessory power outlet.
The Sun & Sound Package ($1,740 MSRP for LS, $1,580 MSRP for XLS) combines a power glass sunroof wîth sunshade wîth the 650-watt Rockford-Fosgate(R) Premium Audio system wîth nine speakers including subwoofer and SIRIÚS(R) Satellite Radio wîth six month pre-paid subscription. Exclusively in the XLS models, the Sun & Sound Package can also be combined wîth the Luxury Package ($1,600 MSRP) that adds leather seating surfaces (first and second rows), heated front seats, a power driver's seat and Xenon HID headlamps wîth auto-leveling.
Premium Warranty
Mitsubishi cars, sport utility vehicles and pickup trucks are backed by comprehensive new vehicle limited warranties. Mitsubishi cars and sport utility vehicles come wîth a 10-year/100,000 mile powertrain limited warranty, along wîth a 5-year/60,000 mile bumper to bumper new vehicle limited warranty. Mitsubishi pickup trucks are covered by a 5-year/60,000 mile bumper to bumper new vehicle limited warranty that also includes powertrain components. All Mitsubishi vehicles have a 7-year /100,000 mile anti-corrosion/perforation limited warranty, along wîth 5-years/unlimited miles Roadside Assistance, which includes free towing to the nearest authorized Mitsubishi retailer.Source - Mitsubishi| Available now from your authorised Mercedes-Benz dealer: Genuine accessories for the new E-Class | |
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2006 Outlander Concept | 2008 Outlander ![]() |


2006 Outlander Concept





2007