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1936 Auburn 654 news, pictures, and information | ||
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 |  |  | Salon Dual Ratio Phaeton Chassis Num: MICH28511 |
| Sold for $64,900 at 2006 Worldwide Auctioneers. | |||
By Daniel Vaughan | Nov 2006
 |  |  | Salon Dual Ratio Phaeton |
 |  | Cabriolet |
The Auburn 654 was powered by a 210 cubic-inch in-line six-cylinder Lycoming engine that produces a respective 85 horsepower. The wheelbase measured 120 inches and the Cabriolet bodystyle weighed 3180 pounds. As the least expensive open bodied Auburn, the 654 Cabriolet cost $954. In comparison, a Chevrolet Cabriolet was priced at $595.
By Daniel Vaughan | Jul 2010
The success of the vehicles and the survival of the company up to this point were due mostly to Erret Lobban Cord. The Auburn Company had come into existence in 1877 producing wagons. In 1903 the direction of the company switched to creating automobiles, their first being a one-cylinder chain-driven runabout. The styling and diversity of the vehicles evolved over the years, as did the mechanical capabilities and technological innovations. The Great Depression had taken its toll on the Auburn Company and was headed to receivership when it was rescued by William Wrigley. Cord was recruited to assume the duties of general manager. This fast-talking, energetic, sales man, though less than thirty years old, was the right man for the job. By applying new paint to a parking lot of excess vehicles, Cord was able to sell over 750 cars in just a few months. This earned him the title of vice president and in 1926 he became president and primary stockholder of the Auburn Company.
Throughout the next few years, the Auburn/Cord Company would experience highs and lows.
By expanding its dealer network and building a reputation through motorsport accomplishments, the Auburn Company was able to sell 20,000 vehicles a year by the close of the 1920's. In 1931, Auburn sold 32,301 vehicles. The Stock Market crash and the onset of the Great Depression meant that for 1933 only 4,636 vehicles were sold to customers. 1934 was also a very disappointing year for the company, selling on 4,703 units.
E.L. Cord made the decision to spend half a million dollars to redesign the entire Auburn model line. This did little to inspire sales so Cord ordered a second redesign, this time under the direction of Gordon Miller Buehrig. This redesign was first seen in June of 1934 as a 1935 model. The most memorable of these new vehicles was the stunning 851 Speedster.
The Auburn 645 was introduced at this time offered as a low-cost alternative powered by a 210 cubic-inch six-cylinder engine. A standard 654 Phaeton would set the buyer back just under $1000. The roll-up windows made the vehicle very practical and suitable for various types of weather. The cabriolet tops was easy to remove taking only a short amount of time to go from closed to open configuration.
the design was elegant and attractive and the price was lower than most other marque's could offer. Unfortunately, Auburn was forced to close its doors in 1936.
By Daniel Vaughan | Nov 2006
For more information and related vehicles, click hereThroughout the next few years, the Auburn/Cord Company would experience highs and lows.
By expanding its dealer network and building a reputation through motorsport accomplishments, the Auburn Company was able to sell 20,000 vehicles a year by the close of the 1920's. In 1931, Auburn sold 32,301 vehicles. The Stock Market crash and the onset of the Great Depression meant that for 1933 only 4,636 vehicles were sold to customers. 1934 was also a very disappointing year for the company, selling on 4,703 units.
E.L. Cord made the decision to spend half a million dollars to redesign the entire Auburn model line. This did little to inspire sales so Cord ordered a second redesign, this time under the direction of Gordon Miller Buehrig. This redesign was first seen in June of 1934 as a 1935 model. The most memorable of these new vehicles was the stunning 851 Speedster.
The Auburn 645 was introduced at this time offered as a low-cost alternative powered by a 210 cubic-inch six-cylinder engine. A standard 654 Phaeton would set the buyer back just under $1000. The roll-up windows made the vehicle very practical and suitable for various types of weather. The cabriolet tops was easy to remove taking only a short amount of time to go from closed to open configuration.
the design was elegant and attractive and the price was lower than most other marque's could offer. Unfortunately, Auburn was forced to close its doors in 1936.
By Daniel Vaughan | Nov 2006
| Cadillac's 'Sixteen' Headlines The Amelia Concours d'Elegance Cadillac Concept Car Class | |
 | Cadillac's 2003 'Sixteen' will headline the 18th annual Amelia Concours d'Elegance's Cadillac Concept Car Class. A decade ago, the elegant excess of Cadillac's 'Sixteen' Concept Car set off alarms throughout the global auto industry as it rolled into the North American International Auto Show. Cadillac's 'Sixteen' Concept Car is a 1000 horsepower 13.6 liter V-16, 5000 pound, 19 foot long engineering and design statement taking conceptual cues from the legendary Cadillac V-16s of the 1...[Read more...] |
| Unique American Classics join Bonhams' inaugural automobile auction next week in Boca Raton, Florida | |
 | In just a few days Bonhams' anticipated automobile auction will take place at Florida's elegant Boca Raton Resort & Club. Held in conjunction with the Boca Raton Concours d'Elegance, the auction will host an impressive line-up of collectors' automobiles from around the world. In addition to the many headlining European cars, Bonhams has consigned many American cars of noteworthy status. The immaculately restored 1930 Duesenberg Model J Torpedo Phaeton (pictured) is a car that can only be d...[Read more...] |
| 2013 Palos Verdes Concours Celebrates 'The Age of Elegance' | |
 | Rolls Royce, Bentley, Duesenberg and coachwork of Ray Dietrich to be featured Rancho Palos Verdes, CA - February 14, 2013 - The 21st Palos Verdes Concours d'Elegance at the Trump National Golf Club, Rancho Palos Verdes on September 15 will celebrate the 'Age of Elegance' by showcasing some of the world's most luxurious classic automobiles, according to Chairman Peter Kunoth. The featured classes include Rolls-Royce, Bentley, Duesenberg and the coachwork of Raymond Dietrich. The Conc...[Read more...] |
| The Champion in Touring Car Racing : The BMW M3 | |
 | In August 1985, a rumour surfaced in motor magazine Auto-Deutschland which emanated from a new sports car. An A Group Car from BMW that was a thoroughbred racing car according to the rules but was also to be produced in a version licensed to drive on open roads for everyday use. Speculation about this dream car that could take to normal roads and was intended for the 'Most dynamic among BMW 3 Series drivers' was right on target. But the pundits missed the mark about the motor-sport car by a mile...[Read more...] |
| Auctions America By RM's 2012 Auburn Spring Auction | |
 | 'Variety' is the buzzword for this year's Auctions America by RM June 1-3 Auburn Spring auction, which will offer a huge range of collector vehicles and an enormous private collection of automotive memorabilia. More than 600 American muscle cars, Classics, foreign sports cars and hot rods will cross the block at the historic Auburn Auction Park, the company's national headquarters in Auburn, Indiana. 'Last year was our first spring event at the park,' said Auctions America by RM's President ...[Read more...] |
 1936
Auburn
models |
| Auburn 852 |
| Similar Automakers | |
| Daimler | Delage |
| Delahaye | Duesenberg |
| Hispano Suiza | Hudson |
| Isotta | Packard |
| Peerless | Pierce Arrow |
| Talbot-Lago | Voisin |
| Similarly Priced Vehicles from 1936 |
| Ford Model 68 ($505-$755) |
| Graham-Paige Supercharged ($865-$1,170) |
| Packard Model 120B ($990-$1,395) |
| Auburn 852 ($188-$2,245) |
Average Auction Sale: $79,200 |
| Auburn: 1931-1940 |
| Similar Automakers |
| Other models by Auburn |
| 12 | 6-39 | 6-51 | 654 | 850 Series | Beauty-SIX | Model 8 | Model G |
