AMERICAN SUZUKI PLAYS TO WIN AT 2006 LOS ANGELES AUTO SHOW
Suzuki debuts video game-inspired SXBox concept vehicle with help from professional gamer Patrick 'Indigo Ferret' Wyrick
To reinforce its commitment to providing fun-to-drive vehicles for lifestyle-driven consumers, American Suzuki Motor Corporation (ASMC) brings its 'game face' to the 2006 Los Angeles Auto Show, showcasing two exceptional activity-oriented concepts, and its full-line of versatile cars and SÚVs, including the all-new XL7 midsize crossover SÚV and the bold and functional SX4 compact X-over (crossover). All new for 2007, the XL7 and SX4 already have made a positive impression with media and consumers.
ASMC is enjoying record sales success in 2006, with total year-to-date sales up an impressive 25 percent through the first ten months vs. 2005, led by the redesigned Grand Vitara and the all-new XL7 and SX4, which recently arrived in dealer showrooms.
To further support the launch of Suzuki's two new vehicles, ASMC has developed a line of 2007 XL7 and SX4 'Suzuki LIVE Series' concept vehicles. At this year's Los Angeles Auto Show, Suzuki will debut its SXBox, a modified SX4 concept designed for ultimate game fanatics, and BaseCamp, an XL7 concept built specifically for outdoor adventure enthusiasts. To showcase the SXBox's gaming capabilities, Suzuki will host a video game challenge on Nov. 29. Additionally, professional gamer Patrick 'Indigo Ferret' Wyrick will be onsite at the Suzuki booth to provide last-minute video game counsel on the featured video game, Project Gotham 3.
'We developed the 2007 ‘Suzuki LIVE Series' to showcase the excitement of the all-new XL7 and SX4. We took our production vehicles and created a number of unique concept vehicles personalized to fit consumers' active lifestyles,' said Gene Brown, vice president of marketing and PR, ASMC. 'The implementation of brand-building marketing initiatives, such as these one-of-a-kind, lifestyle-based concept vehicles, provide the ongoing framework for Suzuki's evolving brand identity.'
SXBox
Built by ASC of Huntington Beach, Calif., and based on the all-new SX4 compact sport X-over, the SXBox is designed for ultimate video game enthusiasts. The Suzuki SX4 concept receives mild performance upgrades, including high-flow airbox/intake, cat-back exhaust, an enhanced suspension and multi-piston alloy brake calipers mated to cross-drilled, vented rotors.
The SXBox also is equipped with an impressive, high-performance wheel and tire package, providing gamers with the means to get to the nearest gaming competition. When parked, the SXBox's pearl white exterior is illuminated courtesy of a green LED accent kit. The interior design of the SXBox features an ultra-high-tech, game-inspired color scheme throughout the inside of the vehicle, including recessed LED emitters to brighten the interior of the
vehicle. The SXBox is outfitted with a dashboard-integrated Xbox 360 gaming console, coupled with a close proximity digital projection system to display enthusiasts' game of choice on the interior of the vehicle's retractable hood, easily enabled by the push of a button. A second Xbox 360 video game system powers two separate LCD display screens in the seat backs of the SXBox to provide gaming excitement for rear passengers. For gamers who prefer to stand and play, the SXBox is equipped with a 30-inch retractable rear projection screen in the cargo area.
Adding comfort and convenience to the idea of in-car gaming, the concept vehicle features high-relief, force-feedback front seats with game-station highlights to create a snug gaming environment and four wireless controllers, including a steering-wheel-mounted gaming control for the driver. In addition, the SXBox's multi-speaker surround audio system with wide frequency response and thundering bass provides an intense atmosphere of video game stimulation.
SXBox
Built by ASC of Huntington Beach, Calif., and based on the all-new SX4 compact sport X-over, the SXBox is designed for ultimate video game enthusiasts. The Suzuki SX4 concept receives mild performance upgrades, including high-flow airbox/intake, cat-back exhaust, an enhanced suspension and multi-piston alloy brake calipers mated to cross-drilled, vented rotors.
The SXBox also is equipped with an impressive, high-performance wheel and tire package, providing gamers with the means to get to the nearest gaming competition. When parked, the SXBox's pearl white exterior is illuminated courtesy of a green LED accent kit. The interior design of the SXBox features an ultra-high-tech, game-inspired color scheme throughout the inside of the vehicle, including recessed LED emitters to brighten the interior of the
vehicle. The SXBox is outfitted with a dashboard-integrated Xbox 360 gaming console, coupled with a close proximity digital projection system to display enthusiasts' game of choice on the interior of the vehicle's retractable hood, easily enabled by the push of a button. A second Xbox 360 video game system powers two separate LCD display screens in the seat backs of the SXBox to provide gaming excitement for rear passengers. For gamers who prefer to stand and play, the SXBox is equipped with a 30-inch retractable rear projection screen in the cargo area.
Adding comfort and convenience to the idea of in-car gaming, the concept vehicle features high-relief, force-feedback front seats with game-station highlights to create a snug gaming environment and four wireless controllers, including a steering-wheel-mounted gaming control for the driver. In addition, the SXBox's multi-speaker surround audio system with wide frequency response and thundering bass provides an intense atmosphere of video game stimulation.
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