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Mitsubishi Introduces All-New 2008 Lancer Compact Sport Sedan

Mitsubishi Motors North America (MMNA) has introduced the all-new, 2008 Lancer compact sport sedan, delivering driven-to-thrill dynamics, 'class-up' value, advanced safety and available cutting-edge user-technology in an aggressively styled package. The new-generation Lancer models arrive in Mitsubishi dealerships in early 2007.

The 2008 Lancer brings the bold, dynamic lines of the show-stopping Mitsubishi Concept-X to the showroom. First shown in 2005, the stunning Concept X previewed not only the next generation Mitsubishi compact sport sedan, but also a new design language to convey an unmistakable brand identity. A 'shark-nosed' front end inspired by jet fighter air intakes, a distinct wedge-like profile and crisp, taut lines highlight the Lancer's exciting new design.

The 2008 Lancer is based on a new performance-engineered global platform that also forms the foundation of the all-new Mitsubishi Outlander SUV and will underpin the next-generation high-performance Lancer Evolution model. Lancer's comprehensive safety package provides seven standard air bags, including the first driver's knee air bag in a Mitsubishi model.

The new-generation Lancer's standard new 2.0-liter DOHC MIVEC 4-cylinder engine is among the most powerful standard engines in its segment, with 152 hp at 6,000 rpm (Federal Tier 2, Bin 5 emissions) and 146 lb.-ft. of peak torque at 4,250 rpm. (For California, Lancer is PZEV-certified and offers 143 horsepower at 6,000 rpm and 143 lb.-ft. of peak torque at 4,250 rpm.)

The 2008 Mitsubishi Lancer is available in three levels of trim and driving dynamics: DE, ES and the sport-tuned GTS. The Lancer ES model projects a refined appearance with 5-spoke 16-in. alloy wheels, color-keyed door handles and mirrors and a chrome grille surround. The GTS's styling is even more aggressive than on other Lancer models, with 10-spoke 18-in. alloy wheels, front and side air dams, standard fog lights, a rear spoiler and a chrome tailpipe tip.

First Mitsubishi in North America with a CVT
All Lancer models come with a standard crisp-shifting 5-speed manual transmission. The new-generation Lancer is the first Mitsubishi in North America to offer an optional continuously variable transmission (CVT) in place of a conventional automatic transmission. When equipped with the CVT, the Lancer GTS exclusively features a 6-step Sportronic(R) mode that allows the driver to manually control transmission operation using magnesium steering wheel paddle shifters - a first in the segment.

In contrast to a conventional automatic transmission, which uses fixed gear ratios, a CVT operates on a pulley system that allows an infinite variability between highest and lowest available ratios with no discrete steps or shifts. A CVT smoothly adapts to changing vehicle speeds, allowing the engine speed to remain at its level of peak efficiency, helping to improve both fuel economy and exhaust emissions.

International Driving Character
The new Lancer is built on a longer wheelbase and wider track - but with a slightly shorter overall length than the previous model. A 2.3-inch increase in both the front and rear track dimensions - now 60.2 in. - sets the stage for the new Lancer's solid, stable handling capability. Wheelbase was lengthened to 103.7 in. from 102.3 in, and overall width is increased from 66.7 in to 69.4 in. Overall length, however, has been reduced by 0.6-in., giving the new Lancer a more road-hugging attitude that is especially evident with the GTS model's 18-in. wheels.

Lancer's highly rigid unibody body structure, which makes extensive use of high-strength steel, allows for sport-oriented suspension tuning while also providing a smooth, compliant ride. Compared to the previous-generation Lancer, torsional rigidity has been increased by 56 percent, and bending rigidity is up by 50 percent - increases that exceed body stiffness measurements of even the previous Lancer Evolution IX.

Mitsubishi refined the new Lancer's suspension calibration to deliver an international driving character more commonly found in expensive European sport sedans. Front suspension employs strut tower bars that enhance lateral rigidity for precise steering response. The Lancer's sophisticated new multi-link rear suspension is a major factor in providing ride and handling characteristics that might be expected from a more expensive vehicle. Using separate coil springs and shock absorbers helps maximize trunk room. Lancer DE and ES models feature standard 16-in. wheels (steel on DE, alloy on ES) with 205/60 R16 tires.

The 2008 Lancer GTS - with the standard 5-speed manual transmission or the optional CVT - combines a sport-tuned suspension - including different stabilizer bars and spring/shock damping rates - with 18-inch wheels and 215/45 R18 tires to make this model an aggressive twisty-road tamer. The GTS's brakes are the same as used on the larger, heavier Outlander SUV, featuring 11.6-in. (294 mm) vented discs in front and 11.9-in. (302 mm) solid discs in rear.

Comprehensive Safety Package
The 2008 Lancer is built around Mitsubishi's next-generation Reinforced Impact Safety Evolution (RISE) unibody design. The RISE body structure disperses energy loads during side and rear crashes and controls distortion, enhancing occupant protection and also helping to protect the fuel system during a rear impact.

The 2008 Lancer's safety package is one of the most comprehensive in the segment and includes an advanced dual front air bag supplemental restraint system (SRS) with occupant sensors, standard front seat-mounted side-impact air bags and side curtain air bags, plus a driver's knee air bag. The Lancer ES and GTS models include as standard an anti-lock braking system (ABS) with electronic brake-force distribution (EBD), which is available as an option for the DE model. All Lancer models feature a tire pressure monitoring system.

International-Inspired Interior
As with the exterior, the Lancer's interior is characterized by clean and crisp surfaces, free of gimmicks and using high-quality materials and marked by careful attention to detail. Each trim line is distinguished by its own distinct seating materials and interior trim. The overall instrument panel shape and design contribute to a more spacious interior feeling than seen in some competitors. The roomy feeling is no illusion, as the Lancer provides 94.8 cu. ft. of passenger space (93.3 with the optional sunroof).

Precision-designed detailing on all controls lends a 'high-touch,' high-tech feel. The short-stroke switches also impart a feeling of quality and solidity, and audio switches are finished in piano black for an upscale appearance. Metallic-like trim highlights the shifter bezel, and also the steering wheel-mounted audio and cruise controls switches in the ES and GTS models.

Premium In-Car Technology
All Lancer models for 2008 come pre-wired for accessory SIRIUS(R) Satellite Radio. This in-demand feature is also included in the optional Sun and Sound Package that is available for the ES and GTS models, where it is combined with a power glass sunroof, SIRIUS(R) Satellite Radio with 6 month pre-paid subscription and a 650-watt (max.), Rockford-Fosgate(R) Premium Audio system - the most powerful factory-installed audio system in the segment.

Similar to the option offered for the new-generation 2007 Outlander SUV, the audiophile-quality Rockford-Fosgate system has been custom-tuned for the Lancer's interior acoustics to reproduce all types of music with remarkable clarity and power. The system includes a 6-CD in-dash head unit with MP3 playback capability and features an audio input jack to connect an iPod(R) or similar media player. The Lancer's Rockford-Fosgate system plays through nine speakers in seven positions, including a trunk-mounted subwoofer.

The sport-tuned GTS is also the technology leader of the Lancer line, featuring a standard with a Bluetooth(R) wireless technology cell phone interface system with voice recognition microphone for hands-free calling (available for the ES model). The GTS model is exclusively available with the optional Navigation and Technology Package, which combines a 30-gigabyte hard drive navigation system with digital music server function, the Mitsubishi Multi-Communication System and the FAST Key (Freehand Advanced Security Transmitter) entry system. FAST Key allows the driver to unlock the vehicle simply by having the remote in a pocket or purse and grasping the handle on either of the front doors or the trunk.

Lancer: The Intelligent Choice
Mitsubishi designed the new-generation Lancer with a focus on reduced operating costs and increased reliability and durability. For example, replaceable crush boxes used on the front side members can help reduce the repair costs for a light collision. Using a timing chain instead of a belt - as many engines in the segment use - allows for a more compact design, helps ensure reliability and eliminates the need for belt replacement. Iridium-tip spark plugs contribute to lower emissions and help extend major service intervals.

Finally, Lancer customers benefit from the peace of mind of having one of the industry's longest warranties. Mitsubishi cars, sport utility vehicles and pickup trucks are backed by comprehensive new vehicle limited warranties. Mitsubishi cars and sport utility vehicles come with a 10-year/100,000 mile powertrain limited warranty, along with a 5-year/60,000 mile bumper to bumper new vehicle limited warranty. Mitsubishi pickup trucks are covered by a 5-year/60,000 mile bumper to bumper new vehicle limited warranty that also includes powertrain components. All Mitsubishi vehicles have a 7-year /100,000 mile anti-corrosion/perforation limited warranty, along with 5-years/unlimited miles Roadside Assistance, which includes free towing to the nearest authorized Mitsubishi retailer.

Technical data, features, options and other equipment listed in this release are based on the latest information available at the time of printing and are subject to change without notice.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing and research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through a network of approximately 520 dealers.

Source - Mitsubishi

The Mitsubishi Lancer was first introduced in 1973, and since that time more than six million examples have been sold. It has carried many different names, sold by different manufacturers, and come in different shapes and sizes. Since the cars inception, it has proven to be a solid competitor in rally competition. It has been a very versatile, and capable automobile.

When first introduced, it joined Mitsubishi's other models which included the Galant, their compact car, and the Minica kei car. The Lancer fell into ranks between these two models, serving as the company's lower-to-middle class vehicle. When introduced, it was offered in twelve different trim levels, included the base 1.2-liter sedan, and ranging towards the rally-prepared 1600 GSR. Two bodystyles were offered, the 2-door coupe and the 4-door sedan. There was also a five-door station wagon, but the production levels on this never reached very high. A hatchback was added in 1975, called the Mitsubishi Lancer Celeste and offered with either a 1.4- or 1.6-liter engine. A 2.0-liter unit was later added.

The second generation of the Mitsubishi Lancer was introduced in 1978 and remained in production until 1983. The only bodystyle offered was the four-door sedan; two engine sizes were available, a 1.4- and 1.8-liter four-cylinder unit. The big news for this generation was the addition of the Lancer EX, which brought with it a turbocharger for the 1.8-liter engine.

In 1982 the next generation of the Lancer was introduced. A new model was launched, dubbed the lancer Fiore and based on the Mitsubishi Mirage. This generation of the Lancer was offered in a 3-door hatchback, 4-door sedan, 5-door hatchback, and five-door station wagon. The 1.6- and 1.8-liter engines were still available. A diesel version was introduced, and fuel injected and turbocharged versions were offered.

The station wagon was added in 1985, and it was followed quickly by a four-wheel drive version.

In 1988 the next iteration of the Lancer began, and would persist until 1992. The design changed; the car became less boxy, and more aerodynamic in appearance and principle. The edges became more round and modern. The shape followed the design of the Galant.

By now, the Lancer name was being shared with the Dodge Lancer, which was being sold in the United States by Chrysler Group. In Japan, the model was known as the Mirage Aspire.

This generation of the Lancer was sold as a 3-door hatchback, four-door sedan, and 5-door hatchback. Front and four-wheel drive was available.

In 1991, the differences between the Mirage and the Lancer became even greater, though both were still built on the same platform. In the North American market, the Lancer was sold as the Eagle Summit.

A V6 engine, which displaced just 1.6-liters, was introduced and powered the Mirage, along with other Mitsubishi cars. It would even become the power source for one of the HSR Concept vehicles. This V6 engine was the smallest mass-produced V6, a title it retains to this day. Other engine options included a 1.3, 1.5, 1.8, and 1.6-liter four-cylinder engines. The 1.3 and 1.5-liter versions were SOHC while the rest were DOHC. The 1.8 was created in both SOHC and DOHC fashion. The standard gearbox was the five-speed manual, with the four-speed automatic being sold as optional equipment.

The big news was the Lancer GSR, which had a high-performance turbocharged engine and would form the groundwork for the Lancer Evolution, commonly known as the Lancer Evo, which began in September of 1993. The Evo used the drivetrain of the Galant VR-4 rally car, and would soon prove its potential as a high performance competition machine.

All of the Lancer Evolutions has shared a two-liter, turbocharged engine and four-wheel drive system. The Evolutions, prior to version V, are the officially-approved models for Mitsubishi's efforts in the World Rally Championship's Group A class and SCCA Pro Rally Championship. The cars are built on the same platform as the other Lancers, but given many performance upgrades and mechanical improvements.

Lancer Evolutions continue to race in Group A and Group N classes.

The seventh generation of the Lancer was introduced in 1995 and produced until 2000. It continued the Lancers successful formula of enjoying strong sales throughout the world. In Japan, the name for the sedan and wagon continued as the Libero; related Mirage models were still available. The Coupe was known as the Mirage Asti in Japan, and the Lancer Coupe in the rest of the world.

The Mitsubishi Lancer Evolution V is the only Mitsubishi to earn the WRC Constructors Championship for its marque. Tommi Makinen has claimed four WRC Drivers Championships, from 1996 through 2000, in a Mitsubishi Lancer Evolution (IV, V & VI). Makinen has driven Mitsubishi's in most of his WRC career. The exception being a Ford Escort RS Cosworth in 1994 and a Subaru Impreza WRC in 2002.

The eight generation of the Lancer was introduced in 2000 in Japan. Most of the other markets continued with the seventh generation. The 8th gen Lancer was available in a four-door sedan configuration or as a station wagon.

Styling changes for the Lancer occurred in 2004 and 2005 for the North American market. The grille was given more fins so it was closer in design to the American version of the Galant. The facia was changed slightly again in 2006.

The Sportback and Ralliart were introduced to the US in 2004. Both of these trim levels brought more equipped and bigger engines. The Sportback has a 160 horsepower engine and the Ralliart was just a little higher, at 162. For both, the suspension had been improved, resulting in better handling and performance. The cars were lowered and 16-inch alloy wheels could now be found on all four corners. Aerodynamic ground package, fog lamps, and front bucket seats completed the ensemble. The Ralliart was given clear rear tail lights and a rear deck spoiler, which did little except enhance the cars appearance. All Sportbacks were equipped with an INVECS-II automatic gearbox. The Ralliart had the five-speed manual as standard and the four-speed automatic as optional.

Slow sales and financial difficulties for Mitsubishi had the Sportback canceled after just one year.

The Mitsubishi Concept X was unveiled to the public at the 2005 Tokyo Motor Show; Concept-Sportback was shown a little while later at the Frankfurt Motor Show. The new lancer drew its design inspiration from both of these concepts, which was officially unveiled at the 2007 Detroit Motor Show. Sales for this generation of vehicle went on sale in the US in March of 2007. it is available as a four-door sedan.

2008 Mitsubishi Lancer
Year	2008
Make	Mitsubishi
Model	Lancer
Engine Location	Front
Production Years for Series	2007 -
Combined MPG	0.00
Introduced At	2007 North American International Auto Show

Engine
Engine Configuration	I
Cylinders	4
Engine	MIVEC
Aspiration/Induction	Normal
Displacement	2.00 L \| 122 cu in. \| 1999.6 cc.
Valvetrain	DOHC
Horsepower	152.00 HP (111.9 KW) @ 6000.00 RPM
Torque	146.00 Ft-Lbs (198 NM) @ 4250.00 RPM
HP / Liter	76.0 BHP / Liter
Fuel Type	Gasoline - Petrol

Standard Transmission
Gears	5
Transmission	Manual

Optional Transmission
Gears	6
Transmission	Manual
	Sportronic

Dimensions
Passenger Volume	94.801 cu. ft.
Standard Payload	0.00
Seating Capacity	5
Doors	4
Exterior
Width	69.401 in \| 1762.8 mm.
Wheelbase	103.701 in \| 2634 mm.
Front Track	60.201 in \| 1529.1 mm.
Rear Track	60.201 in \| 1529.1 mm.

Brakes
Front Brake Size	11.601 in \| 294.7 mm.
Rear Brake Size	11.901 in \| 302.3 mm.

Tires / Wheels
Tires	205/60 R16
Wheels	5-spoke 16-in. alloy

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