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![]() | ![]() | View more photos Touring Coachwork: Hoolbrook Chassis Num: 5011658 |
The original Simplex founders, Smith & Mabley of New York, took their cues from their careers as import car dealers, recognizing how European technology could impact American car design. Bankrupt after only two years, Simplex's founders handed over the reigns to Herman Broesel. Broesel's passion for racing would redirect Simplex's focus to include European racing components and expertise. German-made chrome-nickel parts and frames, combined with Mercedes' skill, created a 90mph machine that was capable of more than quadrupling the current speed limit. Broesel's trendsetting did not end there. To further distinguish his automobile, Broesel teamed up with well respected coach builders to add elegance and style to his very capable vehicles.
These unique cars were in high demand given the limited quantity the company could produce. The success however was short lived. Broesel's untimely death in 1912 led to the company's demise. Sold to new owners with less interest in innovation, the Simplex company, then known as Crane-Simplex produced more orthodox vehicles. Only three years after the transition the Simplex name came to an end when the company refocused its energies on the war efforts.
This 1911 Simplex 50 HP Toy Tonneau Touring is seen at the Gooding & Company Auction in Pebble Beach. It was used as an advertising for the upcoming Otis Chandler Collection Auction. It has a 597 cubic-inch, high-performance, T-head engine with double chain drive that is capable of producing 60 horsepower. It is a First in Class winner of the Pebble Beach Concours and is eligible for HCCA, VSCCA, AACA, and VMCCA events. The coachwork was performed by Holbrook and is considered the best known Simplex in the world. It has been featured in many books and magazines.
The powerful 597 cubic-inch engine was capable of carrying the car at speeds in excess of 80 MPH.
At auction, the car was offered without reserve and estimated to sell between $550,000-$650,000.
1911 Simplex Model 50 Toy Tonneau |
|
| Year | 1911 |
| Make | Simplex |
| Model | Model 50 Toy Tonneau |
| Body Style | Touring |
| Engine Location | Front |
| Drive Type | Rear Wheel |
| Coach Work | Hoolbrook |
| Combined MPG | 0.00 |
| Chassis / Engine Numbers Shown | |
| Chassis Number | 5011658 |
| Performance | |
| Top Speed | 80 mph | 128.7 km/h Similar top speeds |
| Engine | |
| Engine Configuration | I |
| T-Head | |
| Cylinders | 4 |
| Engine | Double chain drive |
| Aspiration/Induction | Normal |
| Displacement | 597.00 CU IN. | 9784.8 cc. | 9.8 L. |
| Horsepower | 60.00 HP (44.2 KW) |
| HP / Liter | 6.1 BHP / Liter |
| Fuel Type | Gasoline - Petrol |
| Standard Transmission | |
| Gears | 4 |
| Transmission | Manual |
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