1911 Simplex Model 50 Toy Tonneau 1911 Simplex Model 50 Toy Tonneau 1911 Simplex Model 50 Toy Tonneau 1911 Simplex Model 50 Toy Tonneau
1911 Simplex Model 50 Toy Tonneau 1911 Simplex Model 50 Toy Tonneau
Interior Photos   

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Touring
Coachwork: Hoolbrook
Chassis Num: 5011658
 
The history of the Simplex is deeply rooted in the intersection of American and European innovation. The Simplex name was associated with several owners in its short 12 year run, but in that time Simplex vehicles came to represent the best combination of power and fashionable design that the U.S. had seen.

The original Simplex founders, Smith & Mabley of New York, took their cues from their careers as import car dealers, recognizing how European technology could impact American car design. Bankrupt after only two years, Simplex's founders handed over the reigns to Herman Broesel. Broesel's passion for racing would redirect Simplex's focus to include European racing components and expertise. German-made chrome-nickel parts and frames, combined with Mercedes' skill, created a 90mph machine that was capable of more than quadrupling the current speed limit. Broesel's trendsetting did not end there. To further distinguish his automobile, Broesel teamed up with well respected coach builders to add elegance and style to his very capable vehicles.

These unique cars were in high demand given the limited quantity the company could produce. The success however was short lived. Broesel's untimely death in 1912 led to the company's demise. Sold to new owners with less interest in innovation, the Simplex company, then known as Crane-Simplex produced more orthodox vehicles. Only three years after the transition the Simplex name came to an end when the company refocused its energies on the war efforts.

This 1911 Simplex 50 HP Toy Tonneau Touring is seen at the Gooding & Company Auction in Pebble Beach. It was used as an advertising for the upcoming Otis Chandler Collection Auction. It has a 597 cubic-inch, high-performance, T-head engine with double chain drive that is capable of producing 60 horsepower. It is a First in Class winner of the Pebble Beach Concours and is eligible for HCCA, VSCCA, AACA, and VMCCA events. The coachwork was performed by Holbrook and is considered the best known Simplex in the world. It has been featured in many books and magazines.

The powerful 597 cubic-inch engine was capable of carrying the car at speeds in excess of 80 MPH.

At auction, the car was offered without reserve and estimated to sell between $550,000-$650,000.

1911 Simplex Model 50 Toy Tonneau

Year1911
MakeSimplex
ModelModel 50 Toy Tonneau
Body StyleTouring
Engine LocationFront
Drive TypeRear Wheel
Coach WorkHoolbrook
Combined MPG0.00

Chassis / Engine Numbers Shown
Chassis Number5011658

Performance
Top Speed80 mph | 128.7 km/h Similar top speeds

Engine  
Engine ConfigurationI
T-Head
Cylinders4
EngineDouble chain drive
Aspiration/InductionNormal
Displacement597.00 CU IN. | 9784.8 cc. | 9.8 L.
Horsepower60.00 HP (44.2 KW)
HP / Liter6.1 BHP / Liter
Fuel TypeGasoline - Petrol

Standard Transmission
Gears4
TransmissionManual


 
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Articles and Event Coverage
Gooding & Company Pebble Beach Auction

Additional Resources and Links
Gooding & Company Auction : Pebble Beach Official Website


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