Concept Cars Home
1957 Adventurer Image Right
 

1956 DeSoto Adventurer news, pictures, and information

Hardtop Coupe
 
'Lovely to look at and delightful to drive!' - this was the advertising slogan for DeSoto, a Chrysler division automobile.

Adventurer's motivation was a special enlarged DeSoto Hemi sized engine at 341.4 cubic-inches. Horsepower was rated at 320 which was more than any other engine offered in DeSoto's price class. The DeSoto was proven at 137 mph in Daytona and 144 mph at the Chrysler Proving Grounds.

Adventurer achieved its stunning performance without sacrificing luxury. Standard equipment included push button control Powerflite automatic, power steering, power seat, power windows, power brakes, windshield washers and electric clock. On top of these, the Adventurer delivered a custom interior with padded dash, dual rear view mirrors and dual radio antennas atop the fins. 996 Adventurer's were built.
Hardtop Coupe
 
The 1956 Adventurer was DeSoto's answer to the Chrysler 300B. Both were high performance vehicles with top speeds of 144 mph. Besides speed, the popularity of the Adventurer was enhanced by its strikingly good looks. Exterior colors were restricted to three colors in six combinations: white/gold, black/gold and the extremely rare white/black. By reversing colors, you had six combinations from which to choose. The interior had gold vinyl upholstery with black and brown metallic tweed seat inserts. Other accents included a gold and white steering wheel, gold accented dash and black pile carpeting with a gold thread weaved through it. Base price was $3,728, but most cars were heavily optioned to include power steering, power windows and power seats. Power brakes were standard. This car is additionally equipped with the rare instant heater (generating heat within 30 seconds), Hiway Hi-Fi record player and a steering wheel clock.
The DeSoto was introduced in 1956 and produced through 1960. The two-door hardtop Adventurer had received its name from a DeSoto concept car. During its production life span, the car would endure both good times and bad times. There were many reasons for the final demise of the vehicle. At the close of the 1950's the country was experiencing economic turmoil which was causing the sales of most automobiles to decline. DeSoto was unable to advertise its vehicles to the same degree that other manufacturers could due to a limited budget. In 1958 quality control and recall problems plagued the company. By 1960 the DeSoto Company, owned by the Chrysler Corporation, ceased production.

Gold plating adorned the Adventurers mesh grille and its wheels were turbine-style. When introduced it did not have elaborate styling or flashy components, it was simply a clean and powerful automobile. Under the hood lurked a Hemi 5.6-liter V8 that produced between 230 and 320 horsepower. Power brakes were offered as standard equipment and the suspension was modified to help control the horsepower produced by the engine. A push-button PowerFlite automatic, electric clock, dual rear view mirrors, padded dash, power windows, power steering, and power seats added to the amenities provided by the Adventurer. A record player was offered as optional equipment but it was never very popular and was quickly discontinued.

The base price for a 1956 Adventurer was around $3680. This was less than most of its competition.

At Daytona Beach a golden Adventurer was able to achieve 137 miles per hour. At the Chrysler's Chelsea Proving Grounds oval it topped 144 miles-per-hour. There were no other vehicles offered that could out pace the Adventurer.

During the Adventurers introductory year nearly 1000 examples were produced. For 1957 the styling was enhanced and fins were placed on the rear of the vehicle, a style that was growing in popularity at the time. A convertible option became available. The engine was enlarged from 341 to 345 cubic-inch increasing horsepower output to 345, one horsepower per cubic inch. The suspension was modified to keep up with the engine enhancements. These improvements helped the sale of 1950 Adventurers for 1957, an increase of almost half from the prior year.

For 1958 only 423 examples were produced. This was due to several factors including an economic recession and changing trends in the market place that had other manufacturers producing more vehicles. A big reason however was quality. The Hemi engine was replaced with a cheaper-to-build engine that produced equivalent horsepower. Fuel injection was standard but often failed, causing the company to issue recalls. The Bendix EFI system was later replaced with carburetors. Many of the DeSotos leaked, had faulty transmissions, or a slew of other problems. This kept people from visiting the DeSoto show rooms.

For 1959 the exterior of the car received aesthetic modifications. Swivel bucket seats were part of the interior modifications. This helped entry and exit from the low-sitting car. Sales climbed to a respectable 687 units.

For 1960 the Adventurer name was available on nearly all DeSoto automobiles. Sales for the entire vehicle line-up continued to decline causing the Chrysler Corporation to discontinue the DeSoto marque in mid-November of 1960.

By Daniel Vaughan | Jun 2007
The Mecum Marathon In Kissimmee Sets New Record As World's Largest
Unprecedented 10-day Auction Goes Where No Other Auction Has Ever Gone Before Mecum Auctions' record-setting 10-day auction, held Jan. 18-27, exceeded all expectations transforming more than 100 acres of land at Osceola Heritage Park in Kissimmee, Fla., into the nation's collector car epicenter. A total of 3,337 lots filled every building and 15 acres of tents with a total of 2,610 cars crossing the auction block and a huge selection of Road Art and memorabilia. With 1,811 vehicles sol...[Read more...]
Barrett-Jackson Generates Nearly $109 Million In Sales
• Sets Record Attendance At The 42nd Annual Scottsdale Auction
• Batmobile sells for $4.62 million dollars to a lifelong fan to worldwide audience; marks second-highest single-car sale at Barrett-Jackson
•1,343 cars sold •$108,766,069 gross sales – A 17% increase over 2012 •300,000 in attendance •Charity cars – 21 total for $5,005,000 Scottsdale, Ariz. – Jan. 22, 2013 – Barrett-Jackson Auction Company, The World's Greatest Collector Car Auctions™, generated nearly $1...[Read more...]
Steve McQueen Chevrolet Styleline Leads Exciting List of Celebrity Rides At Auctions America's Ford Lauderdale Sale
• Auctions America kicks off its 2013 calendar, March 22 – 24, 2013 in Fort Lauderdale, Florida • Regarded as South Florida's premier collector car auction, multi-day sale expected to feature more than 550 quality collector cars • Star attraction: 1951 Chevrolet Styleline DeLuxe Convertible formerly owned by Steve McQueen to be offered at no reserve • Additional highlights include a diverse assortment of 1950s convertibles from 'The Gauthier Collection', 1967 Dodge Coronet WO23 Hemi Super Sto...[Read more...]
Sold! Barrett-Jackson's 5000 Series Generates More Than $29.2 Million In Scottsdale
Original 1966 TV Batmobile Sells for $4.62 Million at The World's Greatest Collector Car Auctions™ and New World Records are Set January 19, 2013 •LOT #5037 The Original Batmobile is the highest selling car at the company's annual Scottsdale Auction •LOT #5019 1947 Talbot-Lago T-26 Grand Sport sets a new world record for the model •LOT #5034 1956 Chrysler Diablo Concept Convertible sets a new world record for Chrysler concept cars Scottsdale, Ariz. (Jan. 20, 2013) – Barr...[Read more...]
Barrett-Jackson Breaks Sales And Attendance Records At Its Spectacular 5th Annual Las Vegas Auction
The World's Greatest Collector Car Auctions™ Brings Together Auto Enthusiasts from Near and Far Barrett-Jackson, The World's Greatest Collector Car Auctions™, announced today that it generated more than $23 million in sales of rare, high-end collectible vehicles, exotics, customs, classics and Shelbys during its 5th annual Las Vegas auction. The auction company increased its overall hammer average from 2011, proving that the car market is stronger than ever. Automobilia sales reached m...[Read more...]
Adventurer
Airflow
Airstream
Firedome
Fireflite
Firesweep
Model CF
S-11 Series

1957 Adventurer Image Right
© 1998-2012. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.