Concept Cars Home
 
Image credits: © Dodge.

1955 Dodge Custom Royal Lancer Le Femme news, pictures, and information

Hardtop
 
The Dodge LeFemme was based on the Custom Royal Lancer and was marketed towards women and was a mid-year introduction. Each vehicle was painted Heather Rose and Sapphire White. The cars also came with a make-up case, umbrella and rain coat that matched the special interior. The LeFemme was only available in 1955 and 1956.
Hardtop
 
The Dodge LaFemme was a $143 option package offered on the 1955 Custom Royal Lancer Hardtop. Sadly, sales were rather poor, even with extensive advertising and promotion. The cars were painted in pink, orchid and other colors that Chrysler thought would appeal to women (Sapphire White and Heather Rose). Between 1955 and 1956, there were less than 2,500 LaFemme units produced.

The interior featured special tapestry-based upholstery featuring pink rosebuds on a pale pink background. Accessories including a purse containing a compact, lipstick case, cigarette case, lighter and change purse. There was an umbrella, rain bonnet and makeup case. All of these accessories were color-coordinated to match the rosebud interior and stored in compartments on the back of the front seats.

For 1956, Chrysler added a Misty Orchid and Regal Orchid color scheme and more matching accessories.

By Daniel Vaughan | Oct 2010
The Dodge La Femme was produced during the 1955 and 1956 model year with total production reaching 2500 units during those two years. 1500 were produced in 1955 and 1000 in 1956. The La Femme was a $143 option package that was marketed toward woman buyers. The vehicle was the Dodge Custom Royal Lancer, and the package included either 'Sapphire White' or 'Heather Rose' paint scheme. Gold colored 'La Femme' scripts adorned the vehicle and replaced the customary 'Custom Royal Lancer' script on the cars front fenders. The interior continued the female ambiance, with a special tapestry material featuring pink rosebuds on a pale pink background and pale pink vinyl trim. Included in the purchase price was a rectangular purse that matched the interior of the car. A special compartment kept the purse safe while the vehicle was being driven. Inside of the purse was a lipstick case, cigarette case, lighter and change purse, made by Evans.

The car also came with a custom raincoat, rain bonnet, and umbrella which also coordinated with the rosebud interior.

For 1956, the Heather Rose and Sapphire White paint scheme was replaced with a Misty Orchid and Regal Orchid color scheme.

By Daniel Vaughan | Jun 2007
Subaru Rally Team Usa Extends Championship Lead With Oregon Trail Rally Win
Subaru Rally Team USA dominated the Oregon Trail Rally to win the third round of the Rally America National Championship held in Portland and Hood River, Oregon on May 3-5. The British duo, David Higgins and co-driver Craig Drew, never relinquished their lead from the start and drove a masterful race to establish a 2 minute window over their competition and enough breathing room to drive the last day without difficulty. However, the team nearly ended their event when Higgins struck exposed be...[Read more...]
2013 Mitsubishi Lancer Sport Recognized By Usaa As The 'Best Value' In The Small Sedan Segment
 Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that its well-equipped and affordably-priced 2013 Mitsubishi Lancer sport sedan has been recognized as the 'Best Value' in the small sedan vehicle segment by USAA. USAA, a leading financial services provider to the U.S. military community and its members' families, has created its 'Best Value' list by using quantitative data to evaluate vehicles' cost, safety and reliability, among other important factors. 'The goal of the l...[Read more...]
ANTOINE L'ESTAGE TO DRIVE A WRC CAR IN THE RALLY AMERICA NATIONAL CHAMPIONSHIP
Reigning North American and Canadian Rally Champions, driver Antoine L'Estage (of St-Jean-sur-Richelieu, Quebec) and his co-driver Nathalie Richard (of Halifax, Nova Scotia) will contest the remaining events of the Rally America series at the wheel of a WRC Mitsubishi Lancer. In this, the premier American rally championship, it will be the first time a Canadian competes in a modern day World Rally Car that has already contested the World Rally Championship and it is also the first time the Briti...[Read more...]
Mitsubishi Motors Reports Another Big Month For Outlander Sport Sales In November
 CYPRESS, Calif., Dec. 3, 2012 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported November sales of the Outlander Sport were up 34.2 percent compared to November 2011. Outlander Sport sales were 1,520 for the month, the fourth highest monthly total this year for sales of the fuel-efficient CUV, now manufactured in Normal, Illinois. Year-to-date, Outlander Sport sales are up 9.5 percent compared to the same period a year ago. 'We are encouraged at the consistent sa...[Read more...]
L'Estage and Richard seize another victory at STPR
The Rockstar Energy Drink Team of Antoine L'Estage, of St-Jean-sur-Richelieu, Quebec, and Nathalie Richard of Halifax, Nova Scotia, took the top podium finish in this weekend's Waste Management Susquehannock Trail Performance Rally®, presented by Citizen's & Northern Bank today with a time of 1:39.15.5, repeating their victories from 2010 and 2008. STPR® was the fourth round of the Rally America National Championship. Starting first, they had to battle to regain position after fellow Canadian...[Read more...]

Arrow Right 1955 Dodge models
Dodge Coronet
Dodge Custom Royal
Dodge Royal Lancer

Similar Automakers
CadillacChevrolet
ChryslerFord
GMCHummer
JeepLincoln
MercuryPontiac
Saturn
Similarly Sized Vehicles from 1955
Bentley R-Type
Bentley S1 Series
Dodge Coronet
Dodge Custom Royal
Dodge Royal Lancer

Similarly Priced Vehicles from 1955
Dodge Custom Royal ($2,450-$2,725)

Average Auction Sale: $24,750

 
Dodge: 1951-1960
Similar Automakers
Dodge History
Other models by Dodge

Related Articles and Event Coverage
Walter P. Chrysler Museum
Meadow Brook Concours d'Elegance

Dodge
Monthly Sales FiguresVolume
April 201353,413 
March 201359,885 
February 201355,639 
January 201343,227 
December 201252,391 
November 201240,075 
October 201240,611 
September 201247,356 
August 201247,348 
July 201235,630 
June 201244,315 
May 201245,793 
(More Details)

 
Aspen
Avenger
Caliber
Caravan
Challenger
Charger
Coronet
Custom Series
Dakota
Dart
Daytona
Diplomat
Durango
Journey
La Femme
Lancer
Magnum
Mirada
Model 30
Monaco
Neon
Nitro
Polara
Prowler
Ram
Series 116
Shadow
Stealth
Stratus
Victory Six
Viper
Wayfarer

© 1998-2012. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.