ACURA ROLLS OUT AMERICAN-MADE NSX SUPERCAR WITH SUPER BOWL COMMERCIAL SET TO VAN HALEN CLASSIC, RUNNIN' WITH THE DEVIL
January 29, 2016 by Acura![ACURA ROLLS OUT AMERICAN-MADE NSX SUPERCAR WITH SUPER BOWL COMMERCIAL SET TO VAN HALEN CLASSIC, RUNNIN' WITH THE DEVIL](images/articleimages/acura-nsx_supercar-van-halen-01-400.jpg)
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Social Media and Digital Activations and NSX Experience Acura's social media activations culminate in delivering a Precision Crafted Performance experience. Through Twitter Conversational Video, viewers generate a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will also be accessible via the Acura Twitter and Facebook pages. Extending to the digital space, the brand will unveil a 60-second version of the Super Bowl commercial and a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator. The NSX configurator will enable potential customers and fans alike to design and build their dream NSX. Additionally, starting Feb. 25, those interested in purchasing an NSX can contact an authorized Acura retailer to place their order. The 2017 Acura NSX Created to bring a new experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort. Precision Crafted Performance Precision Crafted Performance – performance delivered with incredible precision, outstanding quality and elegant, innovative engineering – defines Acura's core character and authentic brand DNA. Acura's Super Bowl commercial and related activations are high-profile elements in a newly-launched brand campaign that focuses on communicating Precision Crafted Performance as the Acura brand direction. The Acura brand is committed to sharpening its focus on these core values, expressed in the dynamic capabilities and styling of Acura products, as well as in the brand's marketing and customer experience, in order to create a more distinct and powerful image for Acura in the marketplace. The Acura Super Bowl commercial can be viewed at Acura.com. Additional media assets and information, including screen shots, 2017 Acura NSX pricing, features and high-resolution photography is available at AcuraNews.com. The spot was created and produced by MullenLowe, agency of record for Acura. About Acura Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance through advanced product design and innovative technologies. On March 27, 2016, Acura will celebrate the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker. More than 90 percent of the products Acura sells in America are built in America using domestic and globally sourced parts. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV. This spring, Acura will launch its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
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