|REVISED TRI-SHIELD INSIGNIA INTRODUCES NEW FACE OF BUICK|
|• Automotive logo builds on more than 55 years of history and a family legacy|
LOS ANGELES – Buick's tri-shield insignia, one of the most recognizable in the global auto industry, is receiving a makeover that advances the brand's identity while retaining Buick's instantly identifiable symbol.
Featuring wing-shaped elements and the return of three-color shields – red, silver and blue – the new insignia debuts on the 2017 LaCrosse. It is part of an all-new grille design inspired...[Read more...]
|BUICK TURNS 110: 11 HIGHLIGHTS OF 11 DECADES|
|Buick vehicles today are built in state-of-the-art facilities around the world. The Enclave luxury crossover's Lansing Delta Township plant was the industry's first LEED Gold-certified manufacturing facility. The brand has evolved in many ways since 1903, when the first Buick was hand-built in a small barn behind David Dunbar Buick's Detroit home. Here are 11 top highlights from Buick's first 11 decades:
• Through the end of 2012, Buick has sold more than 43 million vehicles. That's the equiv...[Read more...]|