|REVISED TRI-SHIELD INSIGNIA INTRODUCES NEW FACE OF BUICK|
|• Automotive logo builds on more than 55 years of history and a family legacy|
LOS ANGELES – Buick's tri-shield insignia, one of the most recognizable in the global auto industry, is receiving a makeover that advances the brand's identity while retaining Buick's instantly identifiable symbol.
Featuring wing-shaped elements and the return of three-color shields – red, silver and blue – the new insignia debuts on the 2017 LaCrosse. It is part of an all-new grille design inspired...[Read more...]
|CHEVROLET'S ICONIC BOWTIE CELEBRATES 100TH ANNIVERSARY|
|DETROIT – Chevrolet's globally recognized bowtie celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain.
In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centered at the front of both models.
Sixty million Chevrolets are on the roads worldwide today and the bowtie has adorned 215 million ...[Read more...]|
|BUICK TURNS 110: 11 HIGHLIGHTS OF 11 DECADES|
|Buick vehicles today are built in state-of-the-art facilities around the world. The Enclave luxury crossover's Lansing Delta Township plant was the industry's first LEED Gold-certified manufacturing facility. The brand has evolved in many ways since 1903, when the first Buick was hand-built in a small barn behind David Dunbar Buick's Detroit home. Here are 11 top highlights from Buick's first 11 decades:
• Through the end of 2012, Buick has sold more than 43 million vehicles. That's the equiv...[Read more...]|