1948 Willys Jeepster VJ2 news, pictures, and information
Chassis Num: 46376922
|Sold for $25,300 at 2007 Worldwide Auctioneers.|
The name 'Jeep' is generally accepted to have evolved from Ford. The general purpose vehicle, or 'GP' for short, were later formed into 'Jeep.' The Willys marque transformed this into their trademark.
In 1908, John North Willys purchased the Overland Automotive Company which was based in Indianapolis, Indiana. As production and sales increased, a new facility was needed. The Pope Toledo automobile manufacturing plate, located in Toledo, Ohio, provided the adequate space required.
In 1912, the Willys-Overland Company was formed and began producing the Willys-Knight series automobile. During the Great Depression, the company fell on hard times. It was reorganized and became Willys-Overland Motors Inc. in 1936.
Over 135 companies were invited to submit designs for a new military all-purpose vehicle which could be used by the army to traverse the toughest terrain. Only three companies answered the challenge: Ford, American Bantam, and Willys-Overland. An initial contract with American Bantan was awarded and 70 Jeeps were created. They proved to be unable to meet the standards and rigorous demands the army was searching for, so they accepted prototypes from the other two companies. Willys-Overland created the best example and were awarded the contract.
The Jeep served the army well during the Second World War. As peace time approached, the Willys-Overland company saw potential in creating a civilian version. As early as 1942, the company began promoting their versatile Jeep stating it was suitable for both work and recreation.
In 1948 the 2T and 4T model Jeepsters were introduced. They were designed by Brooks Stevens and given a two-door configuration. The cars shared the same chassis as the Jeep station wagon.
On auction day this 1948 Willys Jeepster found an interested buyer and one willing to satisfy the vehicles reserve. It sold for just over the estimated value, at $25,300 including buyer's premium.
By Daniel Vaughan | Nov 2007
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