|
|
|
|
| | View more photos Chassis Num: 54LA30590M |
1954 was a big year for Mercury, with the introduction of the V8 flathead engine which served as a replacement for the overhead-valve 'Y-Block' V8. Ford had originally introduced the flathead in 1932 with Mercury's benefiting from years of design, use, testing, and experimentation. It was larger with over 160 horsepower and 238 foot-pounds of torque. Another important feature on the Mercury cars for 1954 was a ball joint suspension in the front, allowing for sharper handling and a better ride.
This 1954 Mercury Monterey Woodie Wagon has spent its entire life in California. In its present owner's care, the car has been used as a daily driver. It has been fitted with a sound system that cost $2,500 when new. It has a custom made longboard that measures over 11 feet. The board was built by noted surfboard builder Hank Byzak in matching colors to the car.
This car was featured in the 'So Cal Woodies 2007' and was brought to the Monterey Sports & Classic Car Auction presented by RM Auctions, where it had an estimated value of $40,000 - $50,000. It was offered without reserve and sold for a high bid of $35,750 including buyer's premium.
| HardTop Coupe Chassis Num: 167M |
1954 also brought the new 'Y' block overhead valve engine that would be with the company for many years to come.
This 1954 Mercury Monterey Hardtop Coupe has been restored over the years as needed. It is finished in pale yellow with a black roof and two-tone red and black leather interior. Its V8 engine is coupled to a Merc-O-Matic automatic transmission. The car is equipped with wide whitewalls, full wheel covers, dual exhaust, radio, and heater.
In 2008 this 1931 Studebaker President State Coupe was brought to RM Auctions 'Vintage Motor Cars of Meadow Brook' where it was estimated to sell for $75,000-$100,000. Though bidding did not reach those estimates, it was high enough to satisfy the vehicles reserve and the lot was sold. A high bid of $48,500, including buyer's premium, was enough to secure new ownership.
An automobile marque of the Ford Motor Company, Mercury was founded in 1939 with the purpose to market entry-level-luxury vehicles that were slotted in between Ford-branded regular models and Lincoln-branded luxury vehicles. All Mercury models are today based on Ford platforms. The Mercury name is derived from ‘messenger of the gods' of Roman mythology. In the beginning years, Mercury was known for performance.
The 1950 full-size near-luxury car Mercury Monterey represented a choice that the Ford Motor Company had to make. At the time General Motors and the Chrysler Corporation were producing a plethora of ‘hardtop convertibles' and Ford realized that it couldn't convert its year-old bodies into hardtop models at a reasonable cost. Determined not to stand idly by as GM and Chrysler attempted to dominate the car market with its attractive new pillarless coupes.
Ford decided that the only solution was to customize existing two-door bodies into a new line of specialty models. These included the Ford Crestliner, Lincoln Capri and Lido, and the Mercury Monterey.
All of these vehicles were developed from the same formula with grained top coverings that were harmonized with a very limited number of pain colors. Color-coordinated interiors also matched the external theme, while special trim and badging were used both inside and out.
Responsible for the Mercury Monterey's special touches, William Schmidt took over the design work. A choice of either canvas or vinyl roof coverings were offered on the all new custom coupe, along with either fabric-and-leather or all-leather seats. A deluxe steering wheel was showcased, and bright trim edged the windows on the inside.
The base price of a 1950 Mercury Monterey was $2,146. Mercury's flagship sedan from 1950 through 1974, the classic ‘Monterey' was considered to be '4,000 lbs. of Pure Decadence.' Still coveted even today, the sleek lines of those earlier models makes the Monterey a popular collectable classic.
Featuring the same chassis and running gear used on all other Mercurys, the Monterey featured a 118-inch wheelbase that ran between coil-and-wishbone suspension up front and leaf springs under a live axle in the rear. Achieving 110 bhp, the Monterey received its power from an L-head V-8 that displaced 255.4 cubic inches.
In early 1951, Ford decided to replace the Crestliner with the first hardtop, regardless of the cost. For 1952 Mercury and Lincoln came out with all-new bodies that were designed to include hardtops.
The Monterey name continued on, but on a premium series of Mercury's in three body styles. The Monterey later shared the same body style with the slightly more upscale Marquis, the Montclair, and the Park Lane. After the 1968 model year, the Montclair and Park were eliminated from the lineup. The Marquis-Monterey body eventually shared the same body as the Ford Galaxie, the Ford Custom and the Ford LTD.
From 1961 through 1963, the Mercury Monterey was sold in Canada as the Mercury Meteor. Available in three trim lines, the Meteor was sold as the LeMoyne, the Montcalm and Rideau. After the United States Monterey was retired, Canadian Meteors were still marketed from 1964 until 1976. They were re-badged Marquis models following the deletion of the U.S. model Monterey in 1974.
The Monterey nameplate was resurrected in 2004 for a minivan, though it was essentially a re-badged Ford Freestar with more features and newly modified cosmetic features. The Monterey comes with a high level of equipments and several styling cues from Mercury. These minivans were made to fill the gab in Mercury's vehicle lineup following the discontinuation of the Mercury Villager. Offered in only one trim level, for 2006 Mercury Monterey was offered in the fully-loaded Luxury edition.
The Luxury edition was featured in front-wheel drive, and is powered by a 4.2 liter V6 engine that was matched with four-speed automatic transmission and anti-lock braking system. The inside of the Monterey featured amazing standard features such as cloth upholstery, dual-zone air conditioning, first and second row captain's chairs, power sliding doors, tilting steering wheel and much more.
The all new Monterey also came with a great safety warranty. Standard occupant-sensing front passenger airbag, heated power-adjustable side mirrors that featured built-in warning/turn signals, perimeter anti-theft system, and Safety Canopy curtain and side-impact air bags. Optional features were Traction Control and Advancetrac electronic stability control.Elizabeth Johnson
The 1950 full-size near-luxury car Mercury Monterey represented a choice that the Ford Motor Company had to make. At the time General Motors and the Chrysler Corporation were producing a plethora of ‘hardtop convertibles' and Ford realized that it couldn't convert its year-old bodies into hardtop models at a reasonable cost. Determined not to stand idly by as GM and Chrysler attempted to dominate the car market with its attractive new pillarless coupes.
Ford decided that the only solution was to customize existing two-door bodies into a new line of specialty models. These included the Ford Crestliner, Lincoln Capri and Lido, and the Mercury Monterey.
All of these vehicles were developed from the same formula with grained top coverings that were harmonized with a very limited number of pain colors. Color-coordinated interiors also matched the external theme, while special trim and badging were used both inside and out.
Responsible for the Mercury Monterey's special touches, William Schmidt took over the design work. A choice of either canvas or vinyl roof coverings were offered on the all new custom coupe, along with either fabric-and-leather or all-leather seats. A deluxe steering wheel was showcased, and bright trim edged the windows on the inside.
The base price of a 1950 Mercury Monterey was $2,146. Mercury's flagship sedan from 1950 through 1974, the classic ‘Monterey' was considered to be '4,000 lbs. of Pure Decadence.' Still coveted even today, the sleek lines of those earlier models makes the Monterey a popular collectable classic.
Featuring the same chassis and running gear used on all other Mercurys, the Monterey featured a 118-inch wheelbase that ran between coil-and-wishbone suspension up front and leaf springs under a live axle in the rear. Achieving 110 bhp, the Monterey received its power from an L-head V-8 that displaced 255.4 cubic inches.
In early 1951, Ford decided to replace the Crestliner with the first hardtop, regardless of the cost. For 1952 Mercury and Lincoln came out with all-new bodies that were designed to include hardtops.
The Monterey name continued on, but on a premium series of Mercury's in three body styles. The Monterey later shared the same body style with the slightly more upscale Marquis, the Montclair, and the Park Lane. After the 1968 model year, the Montclair and Park were eliminated from the lineup. The Marquis-Monterey body eventually shared the same body as the Ford Galaxie, the Ford Custom and the Ford LTD.
From 1961 through 1963, the Mercury Monterey was sold in Canada as the Mercury Meteor. Available in three trim lines, the Meteor was sold as the LeMoyne, the Montcalm and Rideau. After the United States Monterey was retired, Canadian Meteors were still marketed from 1964 until 1976. They were re-badged Marquis models following the deletion of the U.S. model Monterey in 1974.
The Monterey nameplate was resurrected in 2004 for a minivan, though it was essentially a re-badged Ford Freestar with more features and newly modified cosmetic features. The Monterey comes with a high level of equipments and several styling cues from Mercury. These minivans were made to fill the gab in Mercury's vehicle lineup following the discontinuation of the Mercury Villager. Offered in only one trim level, for 2006 Mercury Monterey was offered in the fully-loaded Luxury edition.
The Luxury edition was featured in front-wheel drive, and is powered by a 4.2 liter V6 engine that was matched with four-speed automatic transmission and anti-lock braking system. The inside of the Monterey featured amazing standard features such as cloth upholstery, dual-zone air conditioning, first and second row captain's chairs, power sliding doors, tilting steering wheel and much more.
The all new Monterey also came with a great safety warranty. Standard occupant-sensing front passenger airbag, heated power-adjustable side mirrors that featured built-in warning/turn signals, perimeter anti-theft system, and Safety Canopy curtain and side-impact air bags. Optional features were Traction Control and Advancetrac electronic stability control.Elizabeth Johnson
| Photos grouped by event | |
|
Vintage Motor Cars of Meadow Brook |
Monterey Sports and Classic Car Auction |
1954 Mercury Monterey |
|
| Year | 1954 |
| Make | Mercury |
| Model | Monterey |
| Body Style | Woodie Wagon |
| Engine Location | Front |
| Drive Type | Rear Wheel |
| Production Years for Series | 1950 - 1970 |
| Price | $2,775.00 |
| Weight | 3736 lbs | 1694.6 kg |
| Chassis / Engine Numbers Shown | |
| Chassis Number | 167M |
| Chassis Number | 54LA30590M |
| Engine | |
| Engine Configuration | V |
| Cylinders | 8 |
| Aspiration/Induction | Normal |
| Displacement | 256.00 CU IN. | 4195.8 cc. | 4.2 L. |
| Valves | 16 valves. 2 valves per cylinder. |
| Valvetrain | OHV |
| Horsepower | 162.00 HP (119.2 KW) @ 4400.00 RPM |
| HP to Weight Ratio | 23.1 LB / HP (Vehicles with similar ratio) |
| HP / Liter | 38.6 BHP / Liter |
| Compression Ratio | 7.5:1 |
| Main Bearings | 3 |
| Fuel Type | Gasoline - Petrol |
| Fuel Feed | Carburetor |
| Holley 2140 4-barrel carburetor | |
| Block | Cast-iron |
| Vehicles with similar horsepower and weight | |
| Standard Transmission | |
| Gears | 3 |
| Transmission | Manual |
| Optional Transmission | |
| Gears | 3 |
| Transmission | Automatic |
| Column shift ‘Merc-O-Matic' | |
| View Specifications |
| Similar Automakers |
| Add Review |
| Other models by Mercury |
 |
| Related Articles and Event Coverage |
| Vintage Motor Cars of Meadow Brook |
| Monterey Sports and Classic Car Auction |
| 1954 Mercury models |
| Sun Valley | 1954 Mercury Concepts |
| Mercury Monterey XM-800 Concept |
| Vehicle Spotlight | ||
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
