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1954 Moretti 750 Grand Sport news, pictures, and information

Berlinetta
Coachwork: Michelotti
 
Founded in 1925 by Giovanni Moretti, in Turin, Italy. Moretti Motor Company was first a producer of motorcycles. Moretti started producing conventional automobiles in 1946 and Moretti survived into the mid 1980's. This 750 Grand Sport Berlinetta has coachwork attributed to Michelotti and features a 748cc inline dual overhead cam 4-cylinder that develops 71 horsepower and is capable of 100 miles per hour. Production was a mere handful of automobiles.

This Automobile has a unique history of being owned by Elizabeth (Isabelle) Haskel (later Mrs. Alejandro De Tomaso) and raced in California by her boyfriend and playboy of the time, Porfirio Rubirosa.
In 1925 Giovanni Moretti formed the Moretti Company with the purpose of building motorcycles. During the early years of its existence, Moretti experimented with the production of commercial vehicles, electric and alternate fuel vehicles. In 1946, he switched to the production of conventional automobiles. Their first offering was the 'Cita', followed by the 600. In 1953 the 750 was introduced.

By the close of the 1950's, Moretti switched from the production of complete automobiles, to using Fiat mechanical components for use in his automobiles. Their versions of the Fiat products were offered in a variety of body-styles including Saloons, Coupes, Spyders, Estates and more. Still, Moretti found it difficult to compete as his vehicles cost nearly double the price of the Fiats.

In 1957 the Moretti 500 Coupe, based on the Fiat 500, was shown at the Turin Motor Show. This was quickly followed by the 600 Spyder. Variants based on other Fiat and Alfa Romeo's followed. A line of small-capacity 'Fours' displacing 600cc and 750cc became apart of Moretti's line, adding a wide and diverse range of vehicles for such a small marque. Some of the engines had single overhead camshafts while others featured twin-cam heads.

Vignale and Michelotti were often commissioned by Moretti to create the designs for his automobiles. This process was later disbanded and Moretti brought the design process in-house.

Moretti, like many other Italian automakers, was involved with motor sports. The list of accomplishments includes long-distance rallies and entering the LeMans 24-Hour race. Other endeavors include the occasional monoposto racer and even a Formula Junior car.

By Daniel Vaughan | Jun 2008
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