• Suzuki debuts three eye-catching, fully accessorized Equator pickup trucks.
• 4-Wheel & Off-Road, Off-Road and Truckin' magazines communicate vibrant brand identity.
One year after introducing its all-new Equator at the 2008 Chicago Auto Show, American Suzuki Motor Corp. returns to the Windy City to unveil three attention-grabbing customized trucks in collaboration wîth popular enthusiast publications 4-Wheel & Off-Road, Off-Road and Truckin'. To further highlight the Equator's exceptional capability and flexibility, Suzuki supplied each publication with, in essence, a ‘blank canvas' for its specific mechanical and cosmetic pursuits. While the off-road magazines took a predictably dirt-laden path, Truckin' looked to the pavement and track-day access wîth a massaged four-cylinder under the hood and 750ccs of GSX-R sportbike in the bed. Suzuki will unveil the three variations of its all-new production Equator during its 2009 Chicago Auto Show press conference.
'With the arrival of the all-new Equator, we were presented wîth a tremendous opportunity to extend the awareness of our adventurous brand spirit to a new group of vehicle enthusiasts,' said Gene Brown, vice president of marketing, PR and product planning, American Suzuki Automotive Operations. 'The three custom trucks Suzuki unveils in Chicago allow us a similar opportunity to creatively extend our relationship wîth the editorial teams that help us communicate that very message.' 4-Wheel & Off-Road Builds Its Own 4X4 of the Year
Not long after 4-Wheel & Off-Road's Editor-in-Chief Rick Pewe announced the Equator as the magazine's '4X4 of the Year,' plans were afoot to build an ultimate off-road variant of the production-based winner.
| ||Vital Stats|
In a 4-Wheel & Off-Road article previewing the project, executive editor Kevin McNulty noted the Equator's capability in box-stock form, having successfully negotiated 'a good amount of rocky trails, sand dunes, steep inclines and a few river crossings.' The editors' need for ‘extreme capability' leads to an off-road mixture whose ingredients come from a host of top-tier suppliers. The main areas of vehicle and editorial focus include suspension lift, aggressive tires and the addition of appropriate body armor, better to match the gnarly off-road targets.
Allied Wheel has supplied a set of custom aluminum beadlock wheels, fitted wîth new Hankook Dynapro MT Tires. Shrockworks is building a custom front bumper, supplying a notable improvement in the Equator's already-respectable approach angle, and reducing the need for the bumper-mounted Warn winch. Holding driver and front seat passenger in place is a pair of Master Craft RS Camelback seats, while the rear bench is reupholstered to match.
The end result takes a proven '4X4 of the Year' package and enhances it in a bare-to-the-bones, albeit recreational, manner. Off-Road Supplies Úrban/Suburban Adventure
The Equator's right-sized packaging suits the diverse needs of many pickup truck customers. Though smaller than the full-sizers, the Equator is nevertheless built wîth big-truck toughness. The strong, fully boxed ladder frame provides full-size strength – and 6,500 lbs of towing capacity – in a more maneuverable, midsize platform.
Úsing the Equator's overbuilt structure as a starting point, the editors at Off-Road built an Equator displaying the full range of the midsizer's capability. Dubbed Project Two Face, the build project conveys – in the words of editor Jordan May – two distinct capabilities wîth the vehicle. 'We wanted to show our readers that you can create the best of both worlds – adventure 4WD and high-speed 2WD – in one machine.'
Off-road pursuits – and in-town parallel parking – are made easier wîth the addition of a custom front bumper from Randy Ellis Design. KC HiLites provides a day-and-night difference wîth its all-new Carbon Fiber HID lights, while stock RMZ-4 wheels are matched to BFGoodrich's ATKO tires. Truckin' Goes Trackin'
As the 'world's leading truck publication,' Truckin' delivers an editorial breadth as broad as its billing. To that end, its staff might have gone in any direction wîth the donor vehicle, an extended cab Equator wîth 2WD. The opportunity to build a lighter, lower Equator was deemed too good to pass up, and wîth an assist from a handful of well-regarded vendors, Truckin' embarked on an Equator as tied to the pavement as a center stripe. Its in-house moniker – Street Shark – speaks to both its agility and bite.
With an emphasis on ‘hauling' rather than towing, the Equator's 2.5-liter four-cylinder offers – in stock form – an optimal combination of responsiveness and efficiency. However, it doesn't provide the aural satisfaction appropriate for a car or bike enthusiast. That gratification is achieved wîth the addition of a MagnaFlow performance exhaust. Improved intake and exhaust means more aggressive performance and that suggests the need for better braking. Bringing that improved performance to a stop are Stillen performance rotors spinning within powder-coated calipers.
Bringing observers to a halt is paint – supplied by Summit Racing and applied by L&G Enterprises – fully capturing the mojo that is Suzuki's championship-winning GSX-R sportbike. A custom one-piece grille serves as a centerpiece outside, while Classic Soft Trim applies a liberal dose of leather to the inside. Polk Audio provides a ‘shout out' wîth three 12-inch subwoofers, three amps and 1,800 watts of audio upgrade. The completed package is set closer to terra firma wîth AIM Industries' custom lowering kit, and its stance widened wîth Nitto tires (265/35R22) surrounding Giovanna (22X9-inch) wheels.
While all three vehicles exhibit an out-of-the-box approach, none conceal the essential goodness supplied by a box-stock Equator. In the tradition of Suzuki vehicles since the company's inception, the seemingly ordinary quickly can quickly become the unseemly and extraordinary. About Suzuki
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1985 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the Únited States through a network of approximately 500 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer wîth sales of more than two million new automobiles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 187 countries. For more information, visit www.media.suzukiauto.com.Source - Suzuki
|ROLL UP! ROLL UP! NEW-LOOK VOLKSWAGEN CITY CAR IS OPEN FOR ORDER|
|◾Sharp new looks and more technology for Volkswagen's popular up! city car
◾Powerful new turbocharged 1.0-litre TSI engine joins the up! range
◾Entry-level new up! costs from £8,995 (RRP OTR)
The exciting Volkswagen up! has been an acknowledged leader in the city car class since its launch in 2011. Setting the pace in its segment, strong sales around the world have underlined its credentials as a lively little car that's practical, accessible, and fun. A punchy yet frugal three-cylinder 1...[Read more...]|
|VOLKSWAGEN OF AMERICA REPORTS JULY 2014 SALES|
| ||◾July sales total 30,553 units
◾Golf GTI delivered 1,727 units for the month, marking a 39.7 percent increase in sales for the model over the previous July
◾Passat delivered 8,668 units for the month
◾Jetta sedan delivered 11,008 units for the month
◾Tiguan delivered 2,121units for the month
◾High-mileage, TDI® Clean Diesel models accounted for 7,062 units, representing 23.1 percent of sales in July
o Year-to-date TDI sales were 49,202, representing 23.5 percent of sales
o Passat ...[Read more...]|
|FOUR GM MODELS EARN TOP SPOT FOR FRONT END SAFETY|
|• Buick, Cadillac and Chevrolet models dubbed superior in front crash prevention|
DETROIT – General Motors earned half of the superior ratings from the Insurance Institute for Highway Safety's rating program on front crash prevention. The Buick Regal, Cadillac CTS, Cadillac XTS and Chevrolet Impala are all considered industry leaders when purchased with GM's available Front Automatic Braking system.
'We applaud GM's commitment to making this important safety technology availab...[Read more...]
|VOLKSWAGEN OF AMERICA REPORTS FEBRUARY 2014 SALES|
| ||February sales total 27,112 units
• Jetta Sedan delivered 10,597 units for the month
• Passat delivered 6,997 units for the month
• Tiguan delivered 2,019 units for the month
• High-mileage, TDI® Clean Diesel models accounted for 16.8 percent of sales in February • Passat TDI sales were 1,696, representing 24.2 percent of sales of the vehicle
Herndon, VA (March 3, 2014) — Volkswagen of America, Inc. (VWoA) today reported 27,112 units delivered in February.
'February was an expec...[Read more...]|
|KIA SOUL NAMED TO 'BEST NEW CARS OF 2014' LIST BY ABOUT.COM|
|Kia's Popular Urban Passenger Vehicle Touted as 'Well Executed' with 'Expensive Feel' by About.com Editors
◾The all-new 2014 Kia Soul went on sale in fall of 2013
◾The Soul is Kia's third-best selling vehicle with more than 118,000 sales in 2013
IRVINE, Calif., February 21, 2014 – The all-new 2014 Kia Soul has been named to About.com's 'Best New Cars of 2014' list, marking yet another award for the iconic urban passenger vehicle. The all-new Soul was one of 12 vehicles recognized b...[Read more...]|