Image credits: © Land Rover.

MSRP: $78,425-94,275
Invoice: $71,365-85,795

2010 Land Rover Range Rover news, pictures, specifications, and information

Land Rover's most complete luxury all-terrain vehicle just got better: the new 2010 Range Rover

• All-new efficient and powerful LR-V8 engines

• 5.0-liter V8 supercharged

• 510 bhp and 461 lb/ft torque

• 5.0-liter V8 naturally aspirated

• 375 bhp and 375 lb/ft torque

• Subtle exterior design changes enhance the classic Range Rover design wîth contemporary details

• Úpgraded interior, featuring physical instrument cluster replaced by 12' Thin Film Transistor (TFT) screen wîth 'virtual' dials and information displays

• State-of-the-art Adaptive Dynamics technology to further improve the Range Rover's peerless ride quality

• New brakes for all engine derivatives

• Úpdated Terrain Response™ and Dynamic Stability Control System for all-terrain performance

• Active safety aids including Adaptive Cruise Control, Emergency Brake Assist, available Blind Spot Monitoring and Surround Camera system


Powerful new engines, advanced interior technologies and enhanced driving dynamics reinforce the position of the 2010 Range Rover as Land Rover's most complete luxury all-terrain vehicle. Land Rover's flagship has been comprehensively updated to deliver more refined and efficient performance, along wîth the ultimate in interior comfort and craftsmanship.

'The 2010 Range Rover is a considerable step forward for what is already regarded as the one of the world's most complete luxury vehicles. New engines deliver formidable power, efficiency and customary Range Rover refinement, and new technologies, such as the 12' TFT instrument cluster. The 2010 Range Rover remains the benchmark and continues to set the pace in its §egmènt,' says Phil Popham, Land Rover Managing Director.

The 2010 Range Rover has two brand new 5.0-liter LR-V8 engines – the top of the range 510 bhp supercharged unit, and the 375 bhp naturally aspirated version. Both engines were developed in-house by the Jaguar Land Rover powertrain team, wîth the requirements of the Range Rover in mind from day one.

The LR-V8 engines have been developed to deliver more power and refinement but without a corresponding increase in consumption and emissions. The result is a pair of lightweight direct fuel injection engines wîth class-leading efficiency, which provide significantly more usable low end torque and superior dynamic responses without compromising power at higher RPM. Both engines are compliant wîth stringent Ú.S. ÚLEV2 emissions regulations.

The performance of the all-new naturally aspirated LR-V8 is now a virtual-match for the outgoing 4.2L supercharged engine. The new naturally aspirated vehicle completes the 0-60 mph sprint in 7.2 seconds (just 0.1 seconds off the pace of the outgoing supercharged unit). For those who want the ultimate performance Range Rover, there is now the all-new LR-V8 5.0L Supercharged, which is propelled from rest to 60 mph in an impressive 5.9 seconds.

The 2010 improvements include subtle exterior revisions, featuring discrete changes to the headlights, grille and bumper which enhance the classic Range Rover design wîth more contemporary detailing. The interior benefits from more luxurious materials and finishes which add further refinements to the premium cabin ambiance.

More significantly, the 2010 Range Rover uses some revolutionary new interior technologies which enhance the experience for both driver and passengers alike.

A dramatic innovation is found in the instrument cluster. Here, traditional physical instruments are replaced by a 12' Thin Film Transistor screen which presents all essential driver information via cleverly designed 'virtual' dials and graphical displays.

'The new display technology used by the 2010 Range Rover is a major advance. It gives us tremendous flexibility in presenting information, so that the driver gets precisely the data they require, in all driving conditions,' explains Nick Rogers, Chief Engineer, New Vehicle Architecture.

The vehicle incorporates state-of-the-art Adaptive Dynamics technology (optional on LR-V8 naturally aspirated) to further improve the Range Rover's peerless ride quality. All-terrain performance is also enhanced by updates to the Terrain Response™ and Stability Control systems.

To complete the package, the 2010 Range Rover benefits from a series of enhanced active safety aids including Adaptive Cruise Control, Emergency Brake Assist, Blind Spot Monitoring, available Automatic High Beam Assist (AHBA) and an available surround camera system.

'The Range Rover remains the consummate luxury SÚV . Its combination of unrivalled all-terrain performance wîth the ultimate in comfort and refinement, remains a clear benchmark,' says Phil Popham.

• All-new LR-V8 engines deliver outstanding performance and efficiency

• All-new 5.0-liter V8 design wîth 510bhp SAE supercharged and 375bhp SAE naturally aspirated versions

• 510bhp engine has 31 percent more power and 12 percent more torque than previous 4.2-liter supercharged engine

• 375bhp engine has 25 percent more power and 19 percent more torque than previous 4.4-liter engine

• Conforms to stringent ÚLEV2 emissions regulations

• Multi-hole central spray-guided direct injection is highly efficient – first.

• High efficiency, 6th generation Eaton™ twin-vortex supercharger

• Torque-actuated variable camshaft timing on all four cams in V8 engine – first

• Camshaft profile switching and variable length inlet manifold optimzes power and torque

• Reverse cooling improves engine efficiency and speeds cabin warm-up

• Class-leading, low-friction design features

• Lightweight construction uses recycled materials

• 15,000 mile (24,000 km) service intervals


'Both versions of the V8 return impressive levels of power and torque combined wîth optimized fuel consumption and emissions – the supercharged 5.0-liter engine is one of the most fuel efficient in its class. As well as stunning top-end performance, they also deliver the low-end flexibility essential for real-world driving.'

Malcolm Sandford, Engine Group Chief Engineer, Land RoverThe Range Rover gets an all-new engine line up wîth a choice of two 5.0-liter LR-V8 units in supercharged and naturally aspirated guise. The two engines were developed in conjunction wîth Jaguar, which is the first time engines have been designed from the onset wîth the requirements of both brands in mind. Shared primary objectives included the highest possible torque and fast response from low revs.

Although the basic engine architecture of both engines is the same for each brand, Land Rover engine requirements differ to satisfy demanding all-terrain needs. For example, the engines feature a deeper sump to accommodate the extreme tilting angles experienced when driving the Range Rover off-road, and to accommodate the front differential which attaches to it. In addition, belt drives are waterproofed, as are the alternator, air conditioning compressor, power §teering pump and starter motor.

The supremely powerful supercharged LR-V8 delivers 510 bhp and 461 lb/ft of torque, while the naturally aspirated version produces 375 bhp and 375 lb/ft of torque. Two of the most advanced engines ever built, they are packed wîth innovative features to ensure that they are also two of the most efficient in their class.

Both derivatives were developed wîth an emphasis on delivering a smooth, refined and responsive driver experience, wîth excellent power characteristics. Compared to the current 4.2-liter V8 the supercharged engine increases power and torque outputs by 29 percent and 12 percent respectively.

Yet when it comes to regulated emissions both engines are incredibly clean, meeting the stringent American ÚLEV2 (ultra low emissions vehicle) regulations.

Direct injection – increased power and torque, lower emissions

One of the key features of the new LR-V8 is an first, centrally-mounted, multi-hole, spray-guided fuel injection system, delivering fuel at a pressure of up to 150bar (2,175 psi) directly to the cylinder. The positioning of the injectors ensures fuel is precisely delivered to the center of the combustion chamber, maximizing air-fuel mixing, and improving combustion control.

Fuel is delivered by twin, high pressure fuel pumps driven via an auxiliary shaft in the all new engine block. Delivery of fuel direct to the cylinder has substantially contributed to improved low speed, dynamic response which is particularly useful off-road while adding to driving pleasure on-road. The charge cooling effects of the direct injection fuel system have allowed the compression ratio of the naturally aspirated engine to be raised to 11.5:1, further improving the engine efficiency.

During the engine warm-up phase, the combustion system employs multiple injection mode strategies to deliver 50 percent more heat for fast catalyst warm-up and reduced emissions.

6th generation Eaton™ supercharger – quieter and more efficient.

A sixth generation, Eaton™ twin vortex system (TVS) supercharger is fitted to the 510 bhp engine. A compact Roots-type unit, it feeds air through twin intercoolers which in turn are water-cooled by their own cooling circuit. The high helix rotor design both improves the supercharger thermodynamic efficiency and improves noise quality to the point where the unit is virtually inaudible. The intercoolers reduce the temperature of the pressurized intake-air and so optimize power.

The air intake has been radically redesigned compared to the previous V8. The intake air path is a direct feed to the supercharger inlet from the centrally mounted front throttle body. Air is delivered through twin air boxes which reduce flow loss and further increase efficiency. Mechanically, the new supercharger and its intercoolers are efficiently packaged in the V of the engine to deliver a low overall engine height.

New variable camshaft timing system boosts engine torque, saves energy

A new type of variable camshaft timing system (VCT) on the V8 engine introduces another first. The four VCT units are activated by the positive and negative torques generated by opening and closing the intake and exhaust valves, instead of by oil pressure. This has allowed the engine oil pump to be reduced in size, saving energy and reducing fuel consumption.

VCT units work independently on all four camshafts wîth 62 degrees of authority on the inlet cams and 50 degrees of authority on the exhaust cams. Timing is optimized by the engine control unit for torque, power and efficiency at every point in the engine's speed range.

The response rate of the new VCT units is 25 percent quicker than before wîth actuation rates in excess of 250 degrees per second. This delivers a more immediate engine response to the driver's demand.

Camshaft profile switching – flexibility wîth performance

Vital Stats
Engine : 5.0 L., 8-cylinder
Power: 375 hp
Torque: 375 ft-lbs

6-speed Automatic
In addition to VCT, the naturally aspirated LR-V8 is also equipped wîth camshaft profile switching (CPS) on the inlet camshaft. Depending on the engine's running conditions and the requirements of the driver, the CPS will switch between a profile that is ideal for low speed driving, and another which gives increased valve lift for high performance. This feature helps endow the Range Rover wîth ample low end torque in demanding terrain, yet fully exploits the potential of the 5.0-liter V8 when conditions allow.

An hydraulically-actuated two-piece tappet switches between profiles on the tri-lobe camshaft altering both the lift and duration. The cam lobe profile selected for engine speeds below 3000 rpm has a duration of 214 degrees and lifts the valves 5.5mm. This optimizes gas velocity for improved low-speed torque and reduces valve train friction for improved fuel efficiency. For high-speed driving, CPS switches to a cam lobe wîth a duration of 250 degrees and valve-lift of 10.5mm, allowing greater air flow into the engine for high power.

Variable Inlet Manifold (VIM) optimizes power and torque


Complementing VCT and CPS on the naturally aspirated LR-V8 is a new variable inlet manifold (VIM) which can vary the length of its eight inlet tracts to optimize power and torque throughout the rev range. As a consequence, the engine can develop the maximum possible low-end torque yet breathe well enough to develop the maximum possible power at high rpm. Vacuum operated actuators open valves to select a longer, 680mm, inlet tract at low revs, increasing the rate of both the airflow and the engine torque. As the revs climb beyond 4,700rpm, the actuators select a shorter, 350mm, path allowing a greater volume of air into the engine for higher power. The actuator position is continually optimized by the engine control unit for torque and efficiency throughout the engine speed range.

Warm up quickly wîth reverse flow cooling

The search for greater efficiency has in some areas led to a complete rethink of fundamental engine design concepts. An example is the innovative reverse flow cooling system which delivers thermodynamic and friction improvements. The new design means coolant is pumped through the cylinder heads before flowing through the block and returning to the radiator. Since the cylinder heads remain cooler, the knock threshold is pushed back allowing greater optimization of ignition timing for improved efficiency.

In addition, the 22 kW oil to water heat exchanger, packaged at the core of the engine, transfers heat from the coolant to the lubricating oil during warm up, bringing the oil up to operating temperature 14 percent faster than the previous cooling system. This 'reverse flow' approach substantially improves fuel consumption in the crucial engine warm-up period and helps warm the cabin more quickly.

Strong and compact

The new LR-V8 engines are built around a stiff, all new, aluminum block wîth cast-in iron liners and cross-bolted main bearing caps, to reduce noise, vibration and harshness. For the first time at Land Rover, the blocks are high pressure die-cast rather than sand-cast, providing a superior finish and dimensional greater accuracy. The engines also have aluminum heads, wîth four-valves per cylinder and strong, spheroidal-graphite cast-iron crankshafts and steel connecting rods. The cylinder heads and blocks are manufactured using recycled aluminum alloy for the first time, thus reducing the environmental impact of manufacturing the new engine.

The new direct injection engines are more compact than their predecessors. Overall engine length has been reduced by relocation of the oil pump within the engine architecture. Overall engine weight (fully dressed wîth all ancillaries) is 210kg for the naturally aspirated unit and 236kg for the supercharged unit.

Reduced internal friction combats CO2

Internal friction, a major contributor to increased fuel consumption and CO2 emissions, has been targeted by careful design of the engines' components. As a result, the Range Rover's new LR-V8s achieve another best in class for crank train friction.

All engine bearings were the subject of an extensive optimization, reducing friction without compromising reliability. Diamond-Like Carbon Coating (DLC) has been used to reduce friction on the fuel pump tappets and a solid film lubricant has been used to coat the piston skirts.

Land Rover has developed a unique, intelligent oil-pump pressure relief valve (PRV) which senses oil pressure deep in the engine's oil galleries to more accurately control oil pump delivery. As a result, oil pump frictional losses are reduced during the warm-up period.

The engines have also been designed around a 5W-20 synthetic oil. The new oil has a lower viscosity, primarily at low temperatures, reducing parasitic losses in the engines and contributing to an extension in service intervals from 7,500 miles to 15,000 miles or 12 months. The new LR-V8 engines are also fitted wîth an electronic dipstick for added peace of mind.

Responsive new transmission

The 2010 Range Rover's new engines are mated to the revised and super-smooth ZF HP28 6-speed automatic transmission. (posted on conceptcarz.com) Its characteristics have been optimized by Land Rover engineers to provide rapid and refined shifts. The dramatic enhancement of both power and torque low down the rev range on the new engines have made it possible to actuate the transmission's lock-up clutch much earlier in each gear, reducing slip through the hydraulic torque converter, so helping wîth the improvements in both fuel consumption and CO2 emissions.

The transmission features an intelligent sport mode, which can sense and adapt transmission characteristics to particular driving styles.

Enhanced vehicle dynamics – both on- and off-road

The 2010 Range Rover benefits from a comprehensive program of refinements to its vehicle dynamics. The enhancements include features that will improve ride and handling during on-road driving, plus a series of measures that give greater capabilities when driving off-road or when towing.

Únique adaptive dynamics system improves ride and control

The 2010 Range Rover has an advanced new Adaptive Dynamics system which further improves the Range Rover's peerless ride quality wîth greater refinement and superior body control.

It is the world's first production system to employ model-based predictive technology that continually optimizes damper settings for the widest possible range of conditions. Conventional dampers are replaced by precision DampTronic Valve Technology™ damper units, which incorporate continually adjustable damper valves.

The predictive technology enables damper settings on each wheel to be continuously refined between 'soft', comfort oriented settings and 'hard', firm body control settings; damper pressure on each wheel is monitored 500 times per second. The system optimizes the vehicle's body and ride control, instantly responding to both the demands of the prevailing driving style and of the terrain encountered, in both on- and off-road situations.

Braking system gets more power and feel

The Range Rover is equipped wîth a new braking system which has been comprehensively updated to provide enhanced stopping power and improved driver feel.

The brakes for the naturally aspirated vehicle are based on the four-piston opposed caliper performance system from the outgoing Supercharged model. The updated system employs 14.2-inch (360mm) ventilated front discs wîth new twin piston cast-iron sliding calipers for enhanced pedal feel.

The rear features 13.8-inch (350mm) ventilated discs wîth lightweight aluminum single piston sliding calipers.

The braking system for the Supercharged model has been developed wîth performance brake specialists Brembo™. This system employs 15-inch (380mm) ventilated front discs wîth unique lightweight aluminum six-piston opposed action monoblock calipers. 14.3-inch (365mm) ventilated discs wîth single-piston sliding calipers are fitted at the rear.

Greater control and safety around corners

A refinement to the stability control system helps automatically slow the vehicle if taking a corner too fast, thus enhancing driver control.

Enhanced Dynamic Stability Control interfaces wîth the brake modulator and powertrain control module. If the speed is too great for engine torque reduction to control the vehicle, automatic braking intervenes to reduce the vehicle speed, wîth braking pressure applied according to the severity of the situation. At decelerations in excess of 0.7g the brake lights are automatically applied to warn following traffic.

This feature is complemented by the new Roll Stability Control system, which is designed to intervene in the unlikely case of an extreme situation in which the possible onset of a rollover is detected. In such situations, the system is designed to take over and perform very rapid, wheel specific braking, to help reduce speed and marginally widen the cornering radius.

Improved performance and stability off-road

The award winning Terrain Response™ system is subject to a whole series of improvements, including enhanced capabilities when tackling challenging terrain like sand or large rocks.

For soft sand – one of the most power-hungry surfaces – 'sand launch control' has now been introduced, which makes for noticeably easier drive-away. New, speed-dependent wheel-slip targets for the traction control system permit only very limited initial wheel-slip, helping to prevent the wheels digging down into the sand.

New for Range Rover, revisions to the rock crawl program improve brake and traction control response times, helping to reduce the wheels rolling in an unintended direction when traversing boulders, and giving a more composed drive through rocky terrain.

Land Rover's much-acclaimed Hill Descent Control system is enhanced on the latest Range Rover wîth the addition of Gradient Release Control. This inhibits the initial rate of acceleration for descending very steep inclines, to increase control when braking is released at extreme angles.

More stable towing

For safer and more stable towing, the 2010 Range Rover incorporates Trailer Stability Assist. This system detects trailer oscillations by monitoring key vehicle behaviors, such as uninvited §teering movements and slight vehicle swing in response to trailer behavior. In these circumstances, the system can initiate engine torque reduction and braking interventions to help bring the towing back under control.

Classic Range Rover style wîth contemporary details

'We have introduced a number of more contemporary design elements on the 2010 Range Rover, but have been careful not to disturb the vehicle's classic proportions and unique silhouette. The refined detailing and cleaner surfaces of the 2010 model retain the timeless and noble qualities which are traditional hallmarks of Range Rover design.'

Design Director, Gerry McGovern

The 2010 Range Rover features subtle revisions to the exterior design, introducing some attractive new design elements which enhance the classic Range Rover style wîth more contemporary detailing.

New headlights feature the Range Rover's trademark inter-locking circle design, but are more clearly visible, day or night, wîth LED lamp technology. The headlights are marginally shallower, and 'bookend' a deeper, more upright mesh grille.

A new bumper completes the smoother, more sculpted front end, reflecting the clean surface integration which is now characteristic of Range Rover design. The fog lamps are relocated from the bumper skin to the lower front air-intake.

The side of the vehicle features new 'three-stripe' LED indicators and redesigned three-section fender vents. The same design theme is adopted by the rear LED light clusters, which incorporate 'three-stripe' directional indicators.

Interior showcases luxurious materials and revolutionary technologies

Superbly crafted new materials and some revolutionary display technologies help to improve a cabin that is already widely regarded as one of the automotive world's finest.

To further enhance the premium interior ambience, the 2010 Range Rover introduces new luxury grade European leather trim for the headlining, pillar and door casings. Fascia buttons now feature a satin chrome-plated finish, which are beautifully highlighted by the Range Rover's upgraded waterfall interior lighting. High quality satin black and natural wood finishes complete the sumptuous feel of the interior architecture.

'Virtual' dials and graphic displays replace traditional instruments

One of the major innovations in the 2010 Range Rover is found in the instrument cluster. Here, traditional physical instruments are replaced by a 12' Thin Film Transistor screen which presents all essential driver information via cleverly designed 'virtual' dials and graphical displays.

The system's message center (the area between rev counter and speedometer) can be customized by the driver to display personal prioritized information, from system warnings, outside temperature and vehicle information to less critical data such as audio and telephone displays.

The message center also relays off-road information, such as §teering angle, wheel articulation, suspension settings and Terrain Response™ settings.

Fingertip control of settings and menus on the TFT screen is provided by an updated §teering wheel which incorporates a five-way controller.

Úpdate Touch-screen Technology

The touch-screen retains all the functionality of the previous display, but the graphics and menus have been redesigned for easier and more intuitive operation, allowing the number of 'hard' buttons around the screen to be reduced by a third. As before, functions such as satellite navigation, DVD video, and audio systems can be controlled via the display.

An updated voice control system wîth enhanced voice recognition software complements the touch screen, and can be used to control a range of entertainment and comfort features such as the audio system and climate control.

Advanced vehicle technologies enhance convenience and safety

'The technologies built into the 2010 Range Rover are designed to improve convenience and safety, reducing the stress of driving in modern motoring conditions, on all terrains. With technology sharing the workload, the result is a more relaxed, alert driver.'

Paul Walker, Chief Program Engineer

The 2010 Range Rover incorporates a comprehensive selection of advanced vehicle technologies which enhance convenience and improve active safety for the driver.

Adaptive Cruise Control

The 2010 Range Rover features Land Rover's Adaptive Cruise Control system (ACC) for the first time. The system employs a 76GHz scanning radar to locate vehicles moving in the same direction, and is designed to maintain optimal vehicle speed by using acceleration, deceleration and braking to keep a specified distance from the traffic ahead.

ACC comes wîth four driver-selectable settings, designed to suit individual driving style and traffic / road conditions. The driver can select a 'headway' of between 1 to 2.2 seconds, wîth a default setting of 1.8 seconds; this equates to a 50 meter distance from the vehicle ahead when travelling at 62 mph (100km/h). The system is designed to operate at speeds of up to 112 mph (180km/h).

Vehicles fitted wîth the ACC system also benefit from a new Advanced Emergency Brake Assist system. Working in conjunction wîth the Forward Alert System's radar, this primes the vehicle's braking system, and even initiates braking in extreme circumstances if a collision is judged possible. Valuable improvements in braking distances have been recorded in the testing of this system.

Úpdated infotainment systems

A new hard-drive navigation system provides faster route calculation, larger area map coverage and improved reliability. The navigation system adopts an improved navigation structure which now also features 'towards guidance'. This supplements the junction map and icon-based information wîth details of the actual road signage viewed by the driver along the route.

The available new Portable Audio Interface allows connectivity to an array of personal audio storage devices, ÚSB sticks and MP3 players, enabling the various devices' functions to be accessed and controlled via the fascia-mounted touch-screen system. One of the connectivity ports is a dedicated iPodTM point made exclusively by Land Rover, for continued functionality in extreme driving conditions, by helping to prevent the device coming loose from the socket.

And a purer, crisper radio sound is now available thanks to the introduction of an optional HD Radio in the Ú.S. Along wîth the fine listening experience, come additional features such as song title and artist information.

Enhanced safety and visibility

The 2010 Range Rover has a blind spot monitoring system available which uses side-mounted radar sensors to detect vehicles and other solid objects in the vehicle's blind spot area. If an object is detected, a bright amber warning icon is illuminated in the driver's door mirror.

Available as an option, is a new Surround Camera system which supports easier parking, towing and off-road maneuvering. It features five digital cameras which relay a near 360-degree view to the touch-screen display. The cameras function immediately as the vehicle is started, and have options for selecting and zooming in to assist wîth close quarter parking and wîth towing.

The patented 'reverse tow assist' function (selected from the touch-screen menu) helps perform accurate towing maneuvers. The wide fields of view on the side cameras give a clear view of the reversing trailer and the images are electronically manipulated to provide an undistorted view. Guide lines overlaid on the rear camera image illustrate both the vehicle and trailer's trajectory and these move in line wîth §teering inputs, making it easier for the driver to predict where the trailer will move to, before performing the reversing maneuver.

Specific characteristics such as type of trailer, number of axles and width guides can be fed into the system to enhance the system outputs.

The Range Rover's front headlights incorporate optional high beam assist technology. This can automatically switch on high beam headlights where external light levels are below the system's threshold. Importantly, the system is also designed to detect preceding and approaching traffic, and in a split second will automatically switch back to low beam to avoid dazzling others.

All-new electrical architecture

The performance of many of the 2010 Range Rover's advanced technologies is enhanced by a completely new electrical architecture which supports more efficient integration between the various systems. Information is shared between electronic components via a high speed Controller Area Network (CAN), wîth a fiber optic Media Orientated System Transport (MOST) network controlling the modules of the infotainment system, enhancing reliability and saving weight.

Source - Land Rover
Following the aftermath of World War II in 1947, the Land Rover was created by the Rover Company that (prior to the war) had produced luxury vehicles. Immediately following the war, luxury vehicles were no longer in demand, and raw materials were strictly rationed to companies building industrial equipment or construction materials, or products widely exported to earn essential foreign exchange for the country. The Series are broken down to I, II, and III to differentiate them from later models and were off-road cars influenced by the US-built Willy's Jeep.

All three models had the option of a rear power takeoff for accessories and could be started with a front hand crank. The Rover featured leaf-sprung suspension with selectable two or four-wheel drive and the Stage 1 featured permanent 4WD. The Rover company was forced to move into a large 'shadow factory' in Solihull, near Birmingham, England after their original factory in Coventry was bombed during the war. Originally built to construct aircraft, the factory was now empty but to begin car production there from scratch wouldn't be a financially viable option.

Plans were made to produce a small, economical concept called the M-Type and few prototypes were made, but it was found too expensive to produce. Land Rover's chief designer; Maurice Wilks, came up with a concept to produce a light agricultural and utility vehicle, with an emphasis on agricultural use, similar to the Willy's Jeep utilized in the war. Wilks' design added a power take-off (PTO) feature since there was an open gap between jeeps and tractors in the market. The original concept; a cross between a light truck and a tractor, was quite similar to the Unimog, which was developed in Germany at the same time.

The first Land Rover prototype was built on a Jeep chassis and used the gearbox and engine out of a Rover P3 saloon car. It had a very distinctive feature; the steering wheel was mounted into the middle of the car; so it became known as the 'centre steer'. To save on steel which was rationed at the time, the bodywork was hand-made out of an aluminum/magnesium called Birmabright. Since paint was also in short supply the first production vehicles were painted army surplus green paint. Led by engineer Arthur Goddard, the first pre-production Land Rovers were developed in late 1947.

Just like a tractor would drive farm machinery, the PTO drives from the front of the engine and from the gearbox to the center and rest of the vehicle. The vehicle was also tested plowing and performing other agricultural chores before the emphasis on tractor-like usage decreased and center steering proved impractical in use. At this point the bodywork was simplified to reduce production time and costs, the steering wheel was mounted off to the side like normal vehicles, and a larger engine was fitted, together with a specifically designed transfer gearbox to replace the jeep unit. All of these updates resulted in a vehicle that didn't utilize a single Jeep component, was shorter than its American inspiration, but heavier, wider, faster and still retained the PTO drives.

Originally the concept was designed to be in production a short 2 or 3 years to gain some export orders and cash flow for the Rover Company so it could restart up-market car production. Once production started though, it was greatly outsold by the off-road Land Rover, which developed into its own brand that today remains successful. A lot of the rugged design features that have made the Land Rover design such a success were a result of Rover's drive to simplify the tooling required for the vehicle and to use the minimum amount of rationed materials. The aluminum alloy bodywork has been retained throughout production despite it being more pricy than a conventional steel body, along with the distinctive flat body panels with only simple, constant-radius curves. Also remaining simple is the sturdy box-section ladder chassis, which on Series cars was made up from four strips of steel welded at each side to form a box, making a more conventional U or I-section frame.

Unveiled at the Amsterdam Motor Show, the Land Rover Series I began production in 1948 and continued for 10 years. Originally designed for farm and light industrial use, the Series 1 featured a steel box-section chassis and an aluminum body. Beginning as a single model offering, the Land Rover from 1948 until '51 used an 80 inch wheel base and a 1.6-liter petrol engine that produced around 50 bhp. The 4-speed gearbox from the Rover P3 was utilized with a brand new 2-speed transfer box. Much like several Rover cars of the time, the Series 1 incorporated an unusual 4-wheel drive system with a freewheel unit. Allowing a form of permanent 4WD this disengaged the front axle from the manual transmission on the overrun. The freewheel could be locked in place by a ring-pull mechanism in the driver's footwell to produce a more traditional 4WD. The Series 1 was a basic car, with tops for the doors and a roof of canvas or metal was an optional extra. The lights moved from a position behind the grill to protruding through the grille in 1950.

Since not all consumers would want a Land Rover with the most minimalistic of interiors so Land Rover launched a second body option in 1949 dubbed the 'Station Wagon'. The Wagon was fitted with a body built by Tickford; a coachbuilder known for their work with Rolls-Royce and Lagonda. With seating for up to seven people, the bodywork was wooden-framed and in comparison to standard Land Rover's, the Tickford featured leather seats, a one-piece laminated windscreen, a heater, interior trim, a tin-plate spare wheel cover and other options. Unfortunately the wooden construction made them pricy to produce and tax laws made them even worse since the Tickford was taxed as a private car and attracted high levels of Purchase Tax. Because of this, less than 700 Tickfords were sold and all but 50 were exported. Today these early Station Wagons are highly collectible.

The petrol engine in the Series 1 was replaced with a larger 2.0-liter I4 unit in 1952 with a 'Siamese bore' which meant that were no water passages between the pistons. The uncommon semi-permanent 4WD system was replaced during 1950 with a more conventional setup, with drive to the front axle being taken through a simple dog clutch. The legal status of the Land Rover was clarified around this time as well, meaning it was exempt from purchase tax.

Unfortunately this also meant that the vehicle with limited to a speed of 30 mph on British roads. Following a charge with exceeding this limit by a Land Rover owner, and an appeal to the Law Lords, the Land Rover's classification was changed to a 'multi-purpose vehicle' which was only to be classed as a commercial vehicle if used for commercial purposes. Today this classification continues to apply today with Land Rovers registered as commercial vehicles being restricted to a max speed of 60 mph (compared to the maximum 70mph for normal cars) in Britain, though this rule is rarely upheld.

Big changes came to the model in 1954 with the 80 inch wheelbase model replaced by an 86 inch wheelbase model and 107 inch 'Pick Up' version introduced. The additional wheelbase was added behind the cab area to provide extra load space.

The following year the first five-door model 'Station Wagon' was introduced on the 107 inch chassis and featured seating for up to ten people. The 86 inch model was a three-door vehicle with room for up to seven people. Very different from previous Tickford models, these new station wagons were being built with simple metal panels and bolt-together construction instead of the complicated wooded structure of the older Station Wagon. Dual purposed, the Station Wagons could be used as commercial vehicles as people-carries and also by private users. Much like the Tickford version, the wagons came with basic interior trim and equipment such as roof vents and interior lights.

The first expansion of the Land Rover range began with the Station Wagons. They were fitted with a 'Safari Roof' which consisted of a second roof skin fitted on top of the car. The roof kept the inside cool in hot temperatures and reduced condensation in cold weather. Vents fitted into the roof added ventilation to the interior. Station wagons were based on the same chassis and drive-trains as the standard vehicles, they carried different chassis numbers, unique badging and were advertised in separate brochures. Unlike the original Wagon, the new in-house versions were very popular.

To make room for the new diesel engine, the wheelbase was extended by 2 inches to 88 inches and 109 inches to accommodate the new diesel engine, which was an option the following year. With the exception of the 107 Station Wagon, which would never be fitted with a diesel, this change was made to all models and would eventually be the final series I in production.

For 1957 the 'spread bore' petrol engine was debuted, followed closely by a brand new 2.0 liter Diesel engine, that even though it had similar capacity, it wasn't related to the petrol engines used. The petrol engines at the time used the old-fashioned inlet-over-exhaust valve arrangement, while the diesel utilized the more modern overhead layout. This engine was one of the first high-speed diesels developed for road use, producing 52 hp at 4,000 rpm. The wheelbase was increased from 86 to 88 inches for the short-wheelbase models, and from 107 to 109 inches on the long-wheelbase, since the engine was slightly longer than the original chassis allowed. These extra two inches were in front of the bulkhead to accommodate the new diesel engine. For the next 25 years these dimensions were used on all Land Rovers.

In 1958 the Series II Land Rover was debuted and continued its production run until '61. It came in 88 inch and 109 inch wheelbases. The first Land Rover to receive consideration from Rover's styling department; Chief Stylist David Bache produced the well-known 'barrel side' waistline to cover the car's wider track and improved design of the truck cab variant, introducing the curved side windows and rounded roof still used today on current Land Rovers. The first car to utilize the famous 2.25-liter petrol engine, though the first 1,500 short wheelbase models kept the 52 hp 2.0 liter petrol engine from the Series 1. The larger petrol engine produced 72 hp and was closely related to the 2.0 liter diesel unit still in use today. Until the mid-1980s this engine became the standard Land Rover unit when diesel engines became more popular.

The 109-inch Series II Wagon introduced a 12-seater option on top of the standard 10-seater layout. This model was constructed basically to take advantage of UK tax laws, by which a car with 12 seats or more was classed as a bus, and was exempt from Purchase Tax and Special Vehicle Tax. This made the 12-seater Series II model less expensive than the 10-seater version, and also cheaper than the 7-seater 88 inch Station Wagon. For decades the 12-seater layout remained a popular favorite, being retained on the later Series and Defender variants until 2002, when it was dropped. The abnormal status of the 12-seater continued until the end, and these vehicles were classed as minibuses and could use bus lanes and could be exempt from the London Congestion Charge.

There was a slight bit of over-lap between Series I and Series II production. Early Series II 88 inch vehicles were fitted with the old 2-liter petrol engine to use up existing stock from production of the Series I 107-inch Station Wagon continued until late 1959. This was due to continued demand from export markets and to allow the production of Series II components to reach the highest level.

The Series IIA Land Rover was introduced in 1961 and continued in production until 1971 and was quite difficult to distinguish from the SII. Slight cosmetic changes were made from the previous series, but most of the big changes were made under the hood with the addition of the new 2.25-liter Diesel engine. The factory offered body configurations ranging from short-wheelbase soft-top to the first-class five-door station wagon. The 2.6 liter straight-six petrol engine was introduced in 1967 for use in the long-wheelbase models, the larger engine complemented by standard-fit servo-assisted brakes. 811 of these models were NADA (North American Dollar Area) truck, which were the only long-wheelbase models produced for the American and Canadian markets. From February 1969 the headlamps moved into the wings on all models and the sill panes were redesigned to be shallower a few months later.

Considered to be the most stalwart Series model ever constructed, the Series IIA is also the type of classic Land Rover that featured strongly in the general public's opinion of the Land Rover as it appeared in popular films and TV documentaries set in Africa throughout the 1960's. One of these examples was 'Born Free'.

Land Rover celebrated its 20th Birthday in February 1968, just a few months after its manufacturer had been subsumed, under government pressure, into the Leyland Motor Corporation, with total production to date just shy of 600,000, of which more than 70% had been exported. Sales of utility Land Rovers arrived at their peak in 1969-1970 during the Series IIA production run, when sales of over 60,000 Land Rovers a year were recorded. The Land Rover took over numerous world markets, as well as record sales, in Australia in the 1960's, the Land rover held 90% of the 4X4 market.

1963 brought about the Series IIA FC Land Rover, which was based on the Series IIA 2.25 liter petrol engine and 109 inch chassis, with the cab positioned over the engine to allow more load space. Export vehicles were the first Land Rovers to receive the 2.6 liter petrol engine. Most models had an ENV rear axle while a matching front axle came later. To provide additional flotation for this heavy car were large 900x16 tires on deep-dish wheel rims. Slightly underpowered for the increased load capacity, most of these vehicles had a hard-working life. Less than 2,500 models were constructed, and most had a utility body. Surviving examples often have custom bodywork, and with an upgraded power-train, they can be used as a small motor-home.

Produced from 1966 the Series IIB FC was similar to the Series IIA Forward Control but added the 2.25-liter diesel engine as an option. The standard engine for this model was the 2.6-liter engine, and the 2.25-liter engine was only available for export. Designed by ENV, heavy duty wide-track axles were fitted to improve vehicle stability, along with a front anti-roll bar and updated rear springs which were mounted above the axle instead of below it. During this process the wheelbase was increased to 110 inches. In 1974 production of the IIB FC was ended when Land-Rover reorganized its vehicle range. Many of the components from this line were also used on the '1 Ton' 109 inch vehicle.

The Land Rover Series III line was introduced in 1971 and ran until 1985 it had the same body and engine options as the previous IIA, including station wagons and the 1 Ton versions. Only minor changes were made from the IIA to the Series III. The Series III is the most common Series car, with 440,000 of the type built from 1971 to 1985. From 1968 onward, the headlights were moved to the wings on late production IIA models and remained in this position for the Series III. The traditional grille from the Series I, II and IIA was replaced with a plastic one for the Series III model.

Compressions were raised from 7:1 to 8:1 on the 2.25-liter engine, increasing the power slightly. During the production run for the III, the 1,000,000th Land Rover rolled off the production line in 1976. Numerous changes were made during the Series III production run in the later part of its life as Land Rover updated their design to meet the increasing design competition. The Series III was the initial model to feature synchromesh on all four gears though some late H-suffix SIIA models had used the all-synchro box.

The simple metal dashboard of earlier models was redesigned to accept a new molded plastic dash, in keeping with early 1970s trends in automotive interior design, both in safety and use of more state-of-the-art materials. The instrument cluster was moved from its centrally located position over to the driver's side. Long-wheelbase Series III cars had the Salisbury rear axle as standard, though some late SIIA 109-inch cars had them too.

For the 1980 model year, the 4-cylinder 2.25 liter engines were updated with five-bearing crankshafts to increase strength in heavy duty work. At the same time the axles, transmission and wheel hubs were redesigned for increased strength. This was the result of a series of updates to the transmission that had been made since the 1960's to deal with the common problem of the rear axle half-shafts breaking in heavy usage. Part of this problem was due to the design of the shafts themselves. The half shafts can be removed quickly and efficiently without even having to jack the vehicle off the ground due to the fully floating design of the rear wheel hubs. Unfortunately the tendency for commercial operators to overload their cars heightened this flaw which tainted the Series Land Rovers in numerous export markets and established a negative reputation even to today. This is despite the '82 redesign which all but solved the problem.

Numerous trim options were also introduced this year to make the interior of the car more comfortable. An all new 'County' spec Station Wagon Land Rover was introduced in both 88-inch and 109-inch types. These models featured all-new cloth seats from the Leyland T-45 Lorry, tinted glass, soundproofing kits and other 'soft' options designed to appeal to the luxury driver.

Also new this year was the High Capacity Pick -Up to the 109 inch chassis, with a load bay that offered 25% more cubic capacity than the standard pick-up style. Popular with public utility companies and building contractors, the HCPU came with heavy-duty suspension.

From 1979 until 1985 the Stage 1; which refers to the first stage of investment by the British Government in the company to improve Land Rover and Range Rover productions, was built utilizing some of the same components as the Range Rover and 101 Forward Control, such as LT95 gearbox and 3.5-liter Rover V8 petrol engine. The engine was detuned to 91 hp from the 135BHP that the Range Rover of the time featured. The Stage 1 was available in a 109-inch and 88-in wheelbase. The use of the Range Rover engine and drive train made it the only Series car that had permanent four-wheel drive.

Produced from 1968 until 1977, the 1 Ton 109 inch was basically a Series IIB Forward Control built with a standard 109 inch body, featuring a 2.6 liter petrol engine, ENV front and rear axles and a lower ratio gearbox, though some late IIAs were fitted with ENV axles in front and Salisbury on the rear. Later series IIIs had a Rover type front axle with up-rated differential. Unique to the model, the chassis frame featured drop-shackle suspension very similar to the military series Land Rovers. Standard feature was 900x16 tires and these machines were typically used by utility companies and breakdown/towing firms. Only 170 IIA and 238 Series IIIs were constructed for the home marked. Even fewer examples were on the export markets, making this model the rarest type of Land-Rover ever constructed.

The Australian market has always been a big fan for Land Rovers of all types, but especially the utility models. In the late 1940s 80-inch Series I models were sold to the Australian government for work on civil engineering projects such as road construction and dams, which brought the car back to the buying public's attention. Very large sales followed in the Australian market and in the 1950's Land Rover began to establish factories in Australia to build CKD kits shipped from the Solihull, UK factory. Through the 1960s the Land Rover continued to sell strongly in Series II guise, commanding around 90% of the off-road market. Nearly every farm had at least one Land Rover.

In the early 1970s the Series III continued successfully, but halfway through the decade the sales began to decline. Partly due to a large export deal to Japan relied on the subsequent import of Japanese vehicles and others, along with the increasingly poor quality of the components shipped from UK. Land Rover's once high dominance slipped. An Australian issue was the always-limited supply of new Land Rovers. The Leyland factory never had the capacity to meet possible demand and supply and the manufacturing process was restricted by having to import almost the entire vehicle in kit form from Britain.

This long process led to a long waiting list developing for the Leyland product while commercial operators could receive Japanese vehicles very quickly. Other Land Rover issues were the same throughout its export markets comparing it to Japanese competition; the Land Rover was under-powered, unreliable and inferior with a poor ride quality, though the off-road ability was superior. Japanese vehicles were also less likely to rust and didn't feature the low-quality steel in comparison to the Land Rover. This turned off buyers, and by 1983 with the introduction of the One Ten, the Toyota Land Cruiser became the best-selling 4X4 in Australia.

Land Rover Australia went through some updates in the early 1980s in an attempt to combat this sales decline. Land Rover fit the V8 petrol engine in the 1979 'Stage One', Australia also received the same car with the option of a 3.9-liter 89 hp 4-cylinder Isuzu diesel engine. This update made a valiant effort to slow the sales decline, but unfortunately all of the other Land Rover shortcomings overwhelmed the vehicle. The One Ten was also available with this engine along with a turbocharged version producing in excess of 100 hp powered the military 6X6.

The Series Land Rovers were used in vast number by the British Army, and today continued to use the modern Defender versions. Nearly as soon as it was launched in 1948 the British Army tested the 80-inch Series I Land Rover. At the time, the Army was more concerned with developing a specially designed military utility 4X4 (the Austin Champ). Unfortunately the Champ proved too complicated, heavy and unreliable in battlefield conditions.

So the Army looked in the Land Rover direction and in the late 1940's the Ministry of Defense was interested in the standardization of its vehicles and equipment. He wanted to fit Rolls-Royce petrol engines to all its vehicles. A variety of Series I Land Rovers were fitted with Rolls-Royce B40 4-cylinder engine, with a modified 81 inch wheelbase. Unfortunately the engine was too heavy and had little power, the slow revving stunted the performance and produced torque that the Rover gearbox could only just cope with. Rover convinced the MOD that the standard 1.6-liter engine would be enough since they were only ordering a small amount. From late 1949 the MOD began ordering Land Rovers in batches, starting at 50 vehicles, but increasing this amount to 200 each batch by the mid 1950s.

Deployed to the Korean War and the Suez Crisis, the Land Rover became standard light military vehicles throughout the Commonwealth.

Throughout the 1960s though, more and more specialized versions were developed. Along with the standard 'GS' (General Service) vehicles, a common variant was the 'FFR' (Fitted For Radio) was introduced which had 24-volt electrics and a large engine-powered generator to power on-board radios. Ambulances were also introduced on the 109-inch Series II chassis. The 'Pink Panther' was a well-known version dubbed the LRDPV (Long-Range Desert Patrol Vehicle), it was painted a distinctive light pink sand camouflage. These 109-inch Series IIs were stripped of windscreens and doors and fitted with grenade launchers, a machine gun mounting ring, and long-range fuel tanks and water tanks. These models were used by the SAS for desert patrolling and special operations.

The British Army had acquired around 9,000 Series III models by the late 1970s, which were basically a special 'Heavy Duty' version of the 109-inch Soft Top. These vehicles had improved suspension components and a different chassis cross-member design. These were produced in 12-volt 'GS' models and 24-volt 'FFR' versions. A very small number were 88-inch GS and FFR models, but mostly the Army used the Air-Portable ½ ton, 88-inch 'Lightweight' version. The Lightweight was in use by numerous armies worldwide. In Europe even the Danish Army and the Dutch Landmacht utilized the Land-Rover Lightweight. Rather than the petrol engine, the Dutch and Danish had diesel engine and rather than the canvas top the Dutch ones had PVS tops like the modern Land Rover Wolf.

In Addition, there was also 101-inch Forward Control models; 109-inch FV18067 ambulances constructed by Marshall Aerospace of Cambridge. Both the Royal Navy and the Royal Air Force also acquired and maintained smaller Land Rover fleets during the 1960's through 1970s. The RAFs used 88-inch models for liaison, communications, airfield tractor duties and personnel transports. The Royal Navy's fleet was small and consisted mainly of GS-spec and Station Wagon versions for cargo transport and personnel. All British military Land Rovers utilized the 2.25-liter 4-cylinder petrol engine, though various overseas customers specified the 2.25-liter diesel unit instead.

Minerva of Belgium produced a car dubbed a Standard Vanguard, which was produced in Belgium under license of the Standard Motor Company. In the spring of 1951 the head of Minerva, Monsieur van Roggen contacted the Rover Company when Belgium's army was in need of a lightweight 4X4 vehicle. In 1952 the Minerva-Land Rover was produced.

The Rover Company allowed Minerva to produce Land Rovers under license to Rober and supplied technical support for Minerva. Rover Assistant Chief Engineer and head of Land Rover development; Arthur Goddard, was in charge of approving the updates Minerva wanted to make to the Rover, in addition to setting the factory up to assemble the vehicles.

Land Rover has claimed that in 1992, nearly 70% of all the vehicles they had constructed were still in use today.

By Jessica Donaldson
Recent Vehicle Additions

1952 Ford Golden Rod

1973 Battery Box Experimental Electric

1930 Aston Martin 1.5-Liter International

1932 Hudson Series T Eight

1977 Maserati Kyalami

1971 Bizzarrini 128P Prototype
For more information and related vehicles, click here

2016 HYUNDAI GENESIS ADDS TO EXCEPTIONAL VALUE EQUATION WITH STANDARD PREMIUM LIGHTING APPEAL
Standard LED Daytime Running Lights and HID Headlights Elevate Premium Road Presence Automatic Emergency Braking, Head's-up Display, Blind-Spot Detection, Cabin CO2 Sensor and Lane-Keep Assist Available as Suite of Active Safety Features Genesis 5.0 Now Available only in Fully-equipped Ultimate Model FOUNTAIN VALLEY, Calif., October 19, 2015 - Hyundai continues to add compelling premium-market appeal to the Genesis sedan for the 2016 model year. HID headlights and LED Daytime Run...[Read more...]
2015 RANGE ROVER SPORT SVR
◾The 2015 Range Rover Sport SVR will be the first Land Rover vehicle to wear the new high-performance SVR badge ◾The Range Rover Sport SVR is the most dynamically focused Land Rover vehicle ever produced ◾To see the official 2015 Range Rover Sport SVR launch video CLICK HERE ◾The SVR features a 550hp 5.0-liter supercharged V8 engine capable of accelerating from 0-60 mph in 4.5 seconds with a top speed of 162 mph1 on the track ◾Tested on the Nürburgring Nordschleife, the SVR recorded a lap ti...[Read more...]
LAND ROVER ANNOUNCES 2014 U.S. MODEL LINEUP
(MAHWAH, N.J.) - September 12, 2013 - The 2014 model year continues the most dynamic product development and introduction period in the brand's history. An all-new Range Rover Sport is introduced, based on the all-new aluminum-intensive Range Rover that debuted for 2013. The Range Rover itself sees a significant increase in fuel efficiency for 2014 with the introduction of a new supercharged 3-liter V6 engine, for up to EPA-estimated 23 mpg in highway driving1, replacing the naturally asp...[Read more...]
BMW ANNOUNCES PRICING FOR ALL-NEW X5 SPORTS ACTIVITY VEHICLE
 Woodcliff Lake, NJ – June 24th, 2013 … It isn't often that an automobile manufacturer gets to launch an entirely new vehicle segment, but that's exactly what BMW did in 1999 when it introduced the world's first Sports Activity Vehicle – the BMW X5. Two generations and some 1.3 million vehicles later, the BMW X5 is set to enter its third generation. As its predecessors have done before, the all-new 3rd generation X5 will again set new standards for luxury, versatility and – because it is a BMW f...[Read more...]
Land Rover Celebrates 65 Years Of Technology And Innovation
SIXTY-FIVE YEARS OF LAND ROVER From our earliest days, the desire to create a vehicle that will tackle any terrain has made Land Rover famous around the world. Over the past 65 years, the Land Rover family has grown into the highly respected range of vehicles that are sold in record numbers today. As Land Rover continues to go from strength to strength, we thought it was time to look back at the milestones in our history that have got us here. The last 65 years have been an adventure. ...[Read more...]

Discovery / LR3
Freelander / LR2
IIA
Range Rover

Image Left 2009 Range RoverImage Left 2009 Range Rover Sport Stormer EditionImage Left 2009 Range Rover Vogue2011 Range Rover Image Right2011 Range Rover Autobiography Black Edition Image Right2011 Range Rover Range_e Image Right
© 1998-2017. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.