The 1948 Mercury's were very similar in design to the 1947 models. Power was from a V-8 engine capable of producing 100 horsepower at 3800 RPM. A three-speed manual was standard and there were four bodystyles to select from : a station wagon, convertible, town sedan, and a sedan coupe. Pricing began at $1650 and went to $2200 for the eight-passenger station wagon.
By Daniel Vaughan | Dec 2009
Sold for $143,000 at 2009 RM Auctions
The Mercury Model 89M is powered by a 239.4 cubic-inch V8 engine mated to a three-speed manual transmission with Columbia rear end. Its wheelbase measures 118-inches and there are four-wheel hydraulic drum brakes.
Its body is made of the very rare birdseye maple, particularly prized for fine furniture and wood accessories. The swirling grain of the wood resembles the eye of a bird, hence the name. It was fairly common in Ford's Iron Mountain forest, which had the climatic conditions for growing this type of pattern.
This Mercury is a nicely freshened original example that has been repainted in the original Tuscon Tan color. The seats are all the original red leather and they do show some wear. There are black rubber floor mats in the front and rear and the dashboard is the original mahogany woodgrain with only a few scratches.
This car was acquired by nick Alexander in May of 1996. It has received a Rouge Award for its original interior from the Early Ford V8 Club at Temecula, California. Currently, the car has just over 70,000 miles on the odometer.
In 2009, this Mercury Sportsman was offered for sale at the Sports & Classics of Monterey auction in Monterey, California presented by RM Auctions. The car was estimated to sell for $100,000-$140,000 and offered without reserve. The lot was sold for the sum of $143,000, including buyer's premium.By Daniel Vaughan | Dec 2009
A total of 1,889 Mercury 4-door 'suburban' station wagons were built based on the Ford bodyshell each with a 239.4 cubic-inch V8 L-head engine making 100 horsepower at 3800 RPM. A three-speed manual was the only transmission. With a quoted weight of 3,570 lbs, performance was spirited and the design was stylish. Priced at $2,207 compared with the 4-door sedan at $1,660 its price per seat (8 passengers) was comparable. The Sportsman Convertible also had wooden panels but only 205 units found a buyer.